glomc00 - The Global Millennium Class
Topic: agriculture & rural development | authors | business & finance | design | economy | education | entrepreneurship & innovation | environment | general | healthcare | human resources | nonprofit | people | policy & governance | publishing | reviews | science & technology | university research
Date: 2013 | 2014 | 2015 | 2016 | jan'17 | feb'17 | mar'17 | apr'17 | may'17 | jun'17 | jul'17 | aug'17 | sep'17 | oct'17 | nov'17 | dec'17 | jan'18 | feb'18 | mar'18 | apr'18 | may'18 | jun'18 | jul'18 | aug'18 | sep'18 | oct'18 | nov'18 | dec'18 | jan'19 | feb'19 | mar'19 | apr'19 | may'19 | jun'19 | jul'19 | aug'19 | sep'19 | oct'19
'Technology will create superteachers, not replace them' | Independent Education Today, 05 nov 2019
How healthcare organizations tackle population health strategy: 5 insights | Becker's Hospital Review, 05 nov 2019
Decline of motor industry drives global economic slowdown | Financial Times, 05 nov 2019
Personal Development Scaling In Online Education | Forbes, 04 nov 2019
Evolving Technology: Transforming a Decades-Old Approach to Healthcare | HealthTechZone, 04 nov 2019
'We Only Trust Nurses to Fix the Healthcare Crisis,' Says America | Florence Health, 04 nov 2019
The Next Hot Tech Career? Farming. | Thrive Global, 04 nov 2019
Balancing Friendship and Entrepreneurship | Entrepreneur, 03 nov 2019
Rights group: Iraq education system on brink of collapse | Aljazeera, 02 nov 2019
Tracking the Forces Threatening the World's Hottest Economies | Bloomberg, 29 oct 2019
Mohammad Anas Wahaj | 30 oct 2019
Nonprofit organizations and employees operate in a challenging environment and the human resources issues can be different from the for-profit sector. According to the 2017 Nonprofit Employment Practices Survey of 420 nonprofits by nonprofitHR, 28% of nonprofits said the top challenge they faced was hiring qualified staff, and 81% of nonprofits said they can't get the staff they do hire to stay. Moreover, nonprofits are unable to do much to address the human resources problems. According to 2019 Talent Management Priorities for Nonprofits survey of 488 nonprofit leaders and HR professionals by nonprofitHR, three reasons employees give for leaving nonprofits are - dissatisfaction with their career opportunities, compensation and benefits, and workplace culture. Prof. Kim Brimhall of Binghampton University, The State University of New York, explains her research on nonprofit human resources and finds out that when employees feel valued and that their colleagues and bosses appreciate them, talented staff members become more likely to stick around. Lower salaries and compensation in nonprofits are not the only factor that makes it difficult to retain talent. Prof. Brimhall says, 'I recently completed a study regarding how managers at hospitals can improve employee performance through greater inclusivity. Inclusion...is also about helping employees feel appreciated as unique individuals and helping them feel valued as key members of their team.' According to 2018 State of the Nonprofit Sector Survey of about 3400 nonprofit leaders by Nonprofit Finance Fund, more than half of all nonprofit jobs are in the health care field and even though nonprofit hospitals generally pay their workers better than other nonprofits, they also have trouble hiring and retaining qualified staff. Prof. Brimhall recommends nonprofits to make their workplace more inclusive and to adopt the following best practices - Engage and involve employees in important work-related decision-making; Appreciate feedback of all employees irrespective of their position; Consider and treat each employee as a unique individual and provide regular training and opportunities to enhance their career; Communicate a shared sense of purpose and inspire a collective vision of the future. Read on...
Making employees feel welcome and valued can pay off - especially for nonprofits
Author: Kim Brimhall
Mohammad Anas Wahaj | 27 oct 2019
For CPAs (Certified Public Accountant) to successfully transition from the for-profit sector to the nonprofit sector requires a specific mindset and skill sets. Even though their for-profit experience will highly benefit and enhance the value of nonprofit finance department, but they would need add-on soft skills - (1) Adaptability: Understand and adapt to the new organizational culture. (2) Flexibility: Ability to multitask. With resource challenges nonprofits lack support staff and CPAs would need to handle administrative tasks. (3) Leadership and the ability to drive change: Emphasize the value of accurate financial reporting and use of latest processes and technologies for effective and efficient finance department. Explain that doing so will enhance chances of funding. Implement change through collaborative approach. Nonprofit organizations can benefit from for-profit CPA's in many ways - (1) Technology implementation: Many nonprofits are not fully equipped with latest financial and accounting technolgoies. For-profit CPAs bring the experience to do so. Implementation of online technology maximizes productivity, increases transparency, facilitates document flow and approvals, and improves accuracy and timeliness. (2) Documented policies and procedures: The implementation and maintenance of a documented accounting policies and procedures manual ensures continuing operational efficiency and governance, accuracy, and reliability of financial statements, as well as well-defined roles and responsibilities. (3) Effective and efficient internal controls: The system of internal controls is necessary to mitigate risk, increase transparency, and safeguard the organization's assets. For-profit CPAs are familiar with identifying and evaluating internal controls and aware that the process requires understanding and documenting the step-by-step processes that staff members follow to perform their jobs. (4) Audit management and oversight: CPAs with auditing background are familiar with the types of schedules and documents the auditors will request. The books and records of the finance department should be maintained throughout the year so that when the books are closed, only year-end adjustments are needed. Although CPAs spend most of their time with numbers, processing transactions, generating financial reports, and racing to meet numerous internal and external deadlines, but in nonprofits it is more than that - a mission to improve the lives of those in need and to make the world a better place. The transition to nonprofit career can be highly rewarding both professionally and personally. Read on...
Mohammad Anas Wahaj | 25 oct 2019
Even though AI (artificial intelligence) and big data are enabling automation in marketing and customer interactions, enhancing consumer experience, saving cost and improving ROI, but customers still seem to prefer the great old human touch. According to the report by Calabrio titled 'Are You Listening? The Truth About What Customers Want in a Digital World', three out of four consumers in the US and UK are more loyal to businesses that give them the option to interact to human as opposed to only chatbots or digital channels. Morever, 37% even question the legitimacy of the company itself, if not given the option. Michael Brenner, CEO of Marketing Insider Group and author of 'Mean People Suck', explains how organizational empathy is the key to benefit from marketing automation along with becoming more human at the same time. He mentions limitations of AI, automation and martech - Complexity of implementation; Robotic customer service; Uncertainties in decision-making. He explains, 'When businesses use technology such as AI and automation to boost efficiencies, the outcomes will scale quickly. Managing the consequences calls for not just empathy, but alignment of "purpose" between the brand and its consumers. But while humans survive on meaning and a sense of fulfillment, machines thrive on clear instructions...By clarifying their strategic purpose, organizations can not only provide better customer experiences, but also increase brand loyalty, build a community, as well as foster a meaningful and productive work culture.' Kate O'Neill, author of 'Tech Humanist', says, 'Businesses that transform themselves digitally need to do so in a human-centric way and communicate their purpose to their customers.' Mentioning empathy as the missing link between AI and humans, Mr. Brenner says, 'Empathetic Marketing connects companies, brands, employees and customers in a harmonious, productive and win-win way. You might be forgiven for thinking that ROI and the bottom line is all that matters to companies. While authoring my first book 'The Content Formula', I stumbled on the counter-intuitive secret to selling: Don't talk about the stuff you sell. Then what should we talk about? I hear you asking. Show, don't talk. Show empathy towards your customers. Help, don't sell. Help them solve a problem.' Empathy is the only antidote for the phenomenon termed by Google's Noah Fenn as 'collective amnesia of marketers', where marketers begin to see 'people' as users, leads, personas, prospects, audience, cohorts or whatever label is the flavor of the day. Mr. Brenner suggests 'be human, do human' and in order to fix the brand-customer empathy gap, you need to ask (and honestly answer) yourself - Do you understand the core emotional motivators of your customers? Does your messaging resonate with these motivators?; Do you build a connection before you attempt a conversion?; Do you test your assumptions and biases for every marketing campaign?; Does your AI-driven revenue model incorporate the nuances of empathetic marketing? Read on...
The AI Paradox: Why More Automation Means We Need More Humanity
Author: Michael Brenner
Mohammad Anas Wahaj | 20 oct 2019
Personalization and customization of education is becoming a possibility with use of latest technologies. Traditional education systems with 'one-size-fits-all' approach are facing challenges and their ineffectiveness is becoming visible. Every learner has individual capabilities and traits, and educational delivery that caters to his specific needs would work best. Lasse Rouhiainen, author of 'Artificial Intelligence: 101 Things You Must Know Today About Our Future' and an international expert on artificial intelligence (AI) and disruptive technologies, explains that personalization is future of higher education and how correct implementation of AI and big data analytics will help in creating personalized learning experiences that can overcome some of the challenges that educational institutions face like disengaged students, high dropout rates, skills mismatch etc. He says, 'With a personalized learning experience, every student would enjoy a completely unique educational approach that's fully tailored to his or her individual abilities and needs. This could directly increase students' motivation and reduce their likelihood of dropping out. It could also offer professors a better understanding of each student's learning process, which could enable them to teach more effectively. Here's what this might look like: AI-based learning systems would be able to give professors useful information about their students' learning styles, abilities, and progress, and provide suggestions for how to customize their teaching methods to students' individual needs.' One of the key ingredient of this learning approach is the access to large amount of student data. Privacy is the challenge in this regard. But if student data could be collected and processed in a way that is ethical, secure, and transparent, it would allow AI to be used to effectively improve various areas of study. Use of chatbots and virtual assistants can assist in handling routine questions and tasks and will also provide data that represents students' concerns and requirements. This will benefit in designing education that responds to their needs. Moreover, as AI-enabled systems takeover routine tasks, teachers will have more quality time for students and engage them to pursue higher learning. Their role would be to guide, support, and mentor students, assist them to understand their learning, it's value, and it's application in the real world. To some extent chatbots can also be used to assist sudents to manage their mental well-being - to reduce stress and improve motivation to study. This will be beneficial, atleast for immediate relief, as many university health systems are struggling to handle large population of students in their on-campus mental health counseling programs. The outcome of education and learning is to finally prepare students for the world of work and be productive in whatever career they pursue. As the work environment is becoming more technology intensive and routine tasks are automated with AI-enabled systems and robots, it is essential for education systems to provide skills and train students to effectively adapt to such work environment and become successful. There is no substitute for humans. Technology is an enabler. Right mix of AI technology and human abilities can help evolve the education and learning systems for better outcomes. Read on...
Harvard Business Review:
How AI and Data Could Personalize Higher Education
Author: Lasse Rouhiainen
Mohammad Anas Wahaj | 17 sep 2019
According to Learning Enterprise Institute (lean.org), the book, 'Designing the Future' by James M. Morgan and Jeffrey K. Liker, describes the robust new Lean Product and Process Development (LPPD) framework and shares real-world examples from a diverse set of industries. The book explains how the leading companies are using LPPD to create better futures for themselves and all their stakeholders. Authors go beyond broad generalizations on how to 'be innovative' and dig deeper into the theoretical bedrock and concrete development practices that are generating exceptional results at pioneering LPPD companies. Examples in the book show specifically how companies are redesigning product development systems to consistently design and deliver a progression of market-leading products and services. The book explains how LPPD is different from traditional ways of thinking and doing product development. The book helps in learning how to - (1) Avoid the 'extremes' that turn milestones into a 'coercive bureaucracy' and instead turn them into the foundation of a lean development process. (2) Drive out fear, but not accountability. (3) Develop high-performance teams and team members. (4) Cultivate chief architects with complete product and business responsibility. (5) Create flow and reduce rework in the development process. (6) Apply leadership lessons from Alan Mulally and other senior development leaders, as well as the critical elements of a powerful management system. (7) Use the Obeya (big room, war room) system to increase transparency, collaboration, focus, and speed while engaging the entire enterprise. (8) Improve the scientific thinking skills of engineers and developers. (9) Apply the seemingly contradictory concept of 'fixed and flexible' - Yin and Yang - of lean product development as an opportunity, not a conflict. (10) Hire the right people using different approaches, including extreme interviewing events. (11) Use a Commodity Development Plan to develop components in parallel that are on time, functional, and fit together. (12) Improve development problem solving through effective use of A3s and employ a simple but effective 'trick' to check the quality of an A3 report. EXCERPTS FROM INTERVIEW WITH AUTHORS - James M. Morgan: 'The book is for all serious practitioners who are working to find a better way to develop products, processes and services. Especially for those who are in leadership positions who want to improve organizational development capabilities in order to create great products and a great place to work.'; 'Deep immersion at the gemba (the actual place) during the study period to truly understand your customer and their context. To truly study and listen deeply to your customer in a very intentional way. To look broadly across your industry to understand the current state and conduct detailed product or service dissections where called for. Creating an active learning plan and experimentation to test ideas and close knowledge gaps. To create a concept paper to clarify your thinking and engage and enroll others.'; 'Milestones are the key to orchestrating development across functions. They are the primary mechanism for integrating work and for understanding normal from abnormal conditions so that the development team may act accordingly.'; 'The obeya space needs to become the center and the heartbeat of the project. Whether the team is collocated or not, it is the place where they come together to share and collaborate. It is the primary source of project information.'; 'I believe that it (to build aligned and focused teams) is impacted by hiring/selection of people, development of people, manager selection and promotion and of course leadership behaviors. One key is to develop an effective management system. In my view a management system is comprised of two key elements: leadership behaviors and an operating system.'; 'The best leaders have the grit to keep going - and to keep their team moving forward. One key is to look at problems as gems, as opportunities to improve your product, your process, your team - yourself.'; 'Make it okay to experiment, make mistakes, question things and raise issues. Create time and resources for learning - both capturing and applying learning. Design reviews are an excellent mechanism for learning. Then make knowledge available in user-friendly way.'; 'Apply the LPPD principles and practices in your transformation. Start by deeply understanding your current state, develop a compelling vision, learn through pilot experimentation, create an aligned plan, and focus on relentless executing leveraging tools like obeya, milestones, reflection events and design reviews.' Jeffrey K. Liker: 'We also talk about the role of the chief engineer - an overall architect for the product who assimilates all the data and spends time with customers and integrates many perspectives into a vision. These are specially developed people who become the chief architects.'; 'The main failure mode of milestones is viewing them as checkpoints. In LPPD there is feedback and adjustment happening all of the time. The checkpoint is a major opportunity to reflect and learn. It should not feel like passing a test.'; 'The obeya paces the work of many functional specialists so they are checking the status of their work products in short intervals, seeing how they can help each other, seeing gaps between plan versus actual and taking corrective action. It should focus on deviation management.'; 'A big part of the management system is the target setting process. The chief engineer sets the product targets and each function develops appropriate targets to support the chief engineer.'; 'It is also critical to have knowledge gatekeepers for each function who are the keepers of the know-how database for their specialty to avoid lots of information that never gets used.'; 'An exciting culture leads to an exciting product. We also talk about the importance of strong functional groups that are teaching the deep knowledge of their engineering discipline.' Read on...
Mohammad Anas Wahaj | 29 aug 2019
Technology innovations are often associated with taking up jobs from humans. Consider some experts predicting that Artificial Intelligence (AI) could take over 40% of jobs by 2035. But, there is a brighter side to it. The tasks that are taken away by AI are generally those that are repetitive and monotonous, requiring less human creativity. This would infact provide more opportunities for people to be innovative and creative, making their jobs more fulfilling. Charities too have to take advantage of AI to improve efficiencies and let their workforce focus on doing good better and impact lives. Rhodri Davies of Charities Aid Foundation (CAF), the author of Public Good by Private Means' and an expert on philanthropy and technology for giving, says, 'There are plenty of new jobs that will be actually created in the wake of the AI revolution.' Here are some of the charity jobs that artificial intelligence and machine learning can enhance - (1) Fundraiser: Chatbots can support in fundraising tasks. Organizations are already making use of online platforms to do so effectively and reach out to far-flung donors. (2) Support Services Assistant: Charity chatbots can help in guiding people towards the general information they require. This will help human staff to focus on more complex and sensitive queries. (3) Translator: AI-driven language translation can assist charity workers to communicate effectively with populations they serve and have language barrier with. (4) Conservation Scientist: Data science and machine learning is used in sustainability studies. AI can be used by wildlife and conservation charities to understand patterns such as habitat loss, climate change, water use, poaching etc. This will help better understand human impact on natural world and plan ahead. (5) Medical Researcher: AI and robotics are used in diagnostics and patient care. AI-driven data analysis helps spot patterns in behvior, symptoms and treatment effects. Thus providing effective treatment. Read on...
Charity Digital News:
The charity jobs that could soon be enhanced by AI
Author: Chloe Green
Mohammad Anas Wahaj | 13 aug 2019
Social enterprises tackle societal and environmental issues utilizing business concepts for the larger interest of the society and reinvest profits back to sustain themselves. They support in building inclusive economy. According to the most recent statistics, there are around 5600 social enterprises in Scotland with an economic contribution of around £2 billion, ranging from community co-operatives to housing associations, enterprising charities and more. Duncan Thorp, policy and communications manager at Social Enterprise Scotland, explains how social enterprises are contributing to Scotland's economy and advocates collaborations between them and private sector for greater economic and social benefits. He explains why engaging social enterprises with private sector is win-win - 'Firstly, social failure is bad for business. Unemployment, homelessness, drug addiction and other issues negatively impact on businesses. People without work and opportunity don't have money to spend on goods and services. Social enterprises work at the frontline to solve these social problems. Private sector businesses should also engage with social enterprises because they bring real benefit in terms of opening up new markets and new business opportunities. Joint bids for public contracts and similar partnership working are options too. Businesses can contract social enterprises into their supply chains. This could be a catering contract, graphic design, meeting space hire or something else. It's also about private sector employees volunteering in social enterprises, in a skills exchange, for learning and personal development.' He advocates three key areas of partnership work - consumer demand, supply chains and contracting and procurement. He suggests that building mutually beneficial relationships between social enterprises and private sector businesses paves the way for knowledge exchange, positively influencing business culture and build an economy that benefits all. Read on...
Social enterprise is good for business - Duncan Thorp
Author: Duncan Thorp
Mohammad Anas Wahaj | 29 jun 2019
Collecting the right customer data and then understanding it to create usable insights is the key to e-commerce analytics success. But, implementing an effective and efficient analytics strategy and selecting the best tools and solutions from among many that are available in the market is no easy task. Ateeq Ahmad, consultant and founder of Albany Analytics, provides a set of ideas and road map to build an e-commerce analytics solution that would finally be used for predictive analysis. Mr. Ahmad outlines the process flow as - (1) Setting up data collection within current data sources. (2) Merging all data sources into one platform and automate such a collection. (3) Analyzing patterns in these datasets to build reports and dashboards based on KPIs. (4) Based on past behavior of customers, create prescriptive and predictive analytics around key metrics and goals. Data that is collected should include transactional data, social interactions and offline customer data. At the stage of merging all data sources into one central repository there are two possible methodologies - build own data warehouse or buy it from market. Of course, there are trade-offs involved in this selection. The best option seems to be to go initially for an available data merging tool, as it is cost effective, and then once sufficient experience and ROI is obtained graduate to build it in-house. Analyzing data and translating it into valuable business speak that paves the way for data-driven decision making is an essential part of successful analytics implementation. To provide right and timely predictive analyses it is critical to have an analytics team with strong data science expertise. Read on...
Mohammad Anas Wahaj | 17 apr 2019
Gen Z is one of the most connected and socially aware generations to enter the workforce. But for the progress of businesses and society in the right direction, experienced leaders need to encourage young people to pursue social entrepreneurship. Seven members of Forbes Nonprofit Council provide following suggestions - (1) Rupert Scofield, FINCA International: Educate Youth About Market-Based Solutions. (2) Geetha Murali, Room to Read: Celebrate Social Impact Companies. (3) Tom Van Winkle, Hinsdale Humane Society: Befriend Socially Responsible Organizations. (4) Kimberly Lewis, Goodwill Industries of East Texas, Inc: Show Impact In Real Ways. (5) Gloria Horsley, Open to Hope: Describe The Value On Their Terms. (6) Steven Moore, M.J. Murdock Charitable Trust: Invest In Communities That Bring Entrepreneurs Together. (7) Kila Englebrook, Social Enterprise Alliance: Leverage Media And Entertainment. Read on...
Mohammad Anas Wahaj | 15 jan 2019
According to the recent report published by the British Council and the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), 'Developing an Inclusive and Creative Economy: The state of social enterprise in Indonesia', millenials are leading a surge in the creation of business that are working to create positive social and environmental impact. More than 70% of a surveyed sample group mentions that the social enterprises started in the last two years and about 50% of the social entrepreneurs are aged between 25 and 34 years. The reports estimates that there are more than 342000 social enterprises in the region. In Indonesia more than 1/5th of social enterprises work in the creative industries, contrary to other countries in Aisa-Pacific region, such as the Philippines, Sri Lanka and India, where agriculture, education and health dominate. Ari Susanti, a senior program manager for the British Council in Indonesia, says, 'Many young people want to work in an area where they can make change, not just earn a salary.' According to the World Bank, Indonesia is an emerging middle-income country that, over the last 20 years, has seen growth in GDP at the same time as poverty has been cut in half. These conditions are enabling the growth of social enterprises. Armida Salsiah Alisjahbana, executive secretary of UNESCAP, says, 'UN body would support the development of social enterprise as a key means of building an inclusive and creative economy. Social enterprise is an opportunity for Indonesia...This report provides a solid evidence base to inform future policies and strategies.' These social enterprises mainly support and benefit local communities, women and young people. Moreover, they have also become a substantial source of employment - the number of full-time workers employed by social enterprises increased by 42% from 2016 to 2017. The rise in social enterprises is also proving good for gender equality - the social enterprise workforce is estimated to be made up of 69% women and is responsible for a 99% increase of full-time female employees in 2016-17. Government, corporations and universities have all come together to offer their support to social enterprises. Bambang P. S. Brodjonegoro, economist and the Minister of National Development Planning of Indonesia, wrote in the introduction of the report, 'The government aims to be an active partner of social entrepreneurs and is committed to continue building and nurturing the social entrepreneurship ecosystem.' Read on...
Millennials lead social enterprise surge in Indonesia
Author: Lee Mannion
Mohammad Anas Wahaj | 28 dec 2018
Corporations have student ambassador programs in which they hire students to promote their brand on educational campuses. These campus representatives create buzz about the companies during career fairs, work with student organizations to invite company professionals for guest lectures, talk about their internship both in-class and outside, give samples, post on social media about them etc. Adam Grant, CEO of Campus Commandos (a youth marketing agency that runs student brand ambassador programs), provides essential elements that companies should consider when hiring students to talk about their brands on campuses - (1) Compensation: Think beyond monetary compensation; Enhance their learning and skills; Provide interaction and networking opportunity with company leaders and executives. (2) A Hands-On Approach: Have direct involvement in the program; Keep interacting with students during the program; Preferably, don't entirely outsource the program to another company. (3) Future Opportunity: Provide opportunity for internship and future employment for best performers; Engage students with the company's human resources. (4) Mobile: Incorporate mobile technologies in the program; Utilize documentation tools available on mobile devices that allow student ambassadors to provide pictures, videos and notes. (5) Work Schedule: Understand student's work schedule; Work out expectations of the program around the student's educational priorities. (6) Organization: Build a program that incorporate goals; What is required by students to reach these goals; Their progress reports; Recognize top performers. Read on...
Mohammad Anas Wahaj | 30 oct 2018
When one thinks of marketing, Northwestern University Professor Philip Kotler's name comes right at the top. He is author of the most used marketing texbook in business schools, 'Marketing Management: Analysis, Planning, Implementation and Control', alongwith another 57 books on the subject. Speaking with Paul Talbot, President of a marketing strategy firm Southport Harbour, Prof. Kotler shares his views on the role of CMOs (Chief Marketing Officer) in today's business organizations. Regarding their skills and talents, he says, 'In the 1960s, marketers were hired for their flair for advertising and creativity...Today, we need CMOs with a different skill set. CMOs must be expert at digital marketing...Information and mathematics are crucial. Companies need in-depth information about their customers’ individual beliefs, values, media consumption and channel choices. Marketers today use multiple regression analysis, cluster analysis, discriminant analysis, and predictive analytics to yield customer insight. Marketers increasingly make investments in...social media. CMO has to have good creative marketers on the staff to bring up bright new ideas. The tech approach to marketing is more about efficiency. Marketing creativity and imagination is about winning big.' Regarding collaboration between between marketing teams and others in the organization, he says, 'Back in the 1960s, companies didn’t have a CMO. They had a powerful vice-president of sales who was the driving force. They had added a vice-president of marketing whose job was primarily managing marketing research and preparing advertising and sales promotions...The chief marketing officer concept emerged as markets grew more complex and competitive...who would participate in finding and shaping what the company should produce, in identifying the target markets, and evaluating the overall company strategy...CMOs need to be effective in the following relationships: ...The CMO had to 'carefully' educate the CEO to understand marketing's potential and limitations; ...the CMO and CFO would work together to find and agree on the best way to measure the return on marketing spend; ...I view R&D people to be the masters of what is possible. I view marketers to be the masters of what is valuable; ...If those two executives (CMO and VP of sales) don't get along, the company’s financial performance is doomed.' Read on...
Northwestern Professor Philip Kotler On Today's CMO
Author: Paul Talbot
Mohammad Anas Wahaj | 30 sep 2018
People with business education and experience are now getting inclined towards social enterpreneurship and enterprises. They are realizing that business skills and expertise can be utilized to provide solutions to society's challenges. Prof. Patrick Adriel H. Aure of De La Salle University (Philippines) explains the importance of encouraging social entrepreneurship among business students and shares research and programs that he conducts at the university. The program, Lasallian Social Enterprise for Economic Development (LSEED), involves incubating student-led social enterprises that partner with marginalized local communities, while Social Enterprise Research Network (SERN) undertakes research and advocacy activities. Regarding one of the research conducted in relation to business students and social enterprises, Prof. Aure says, 'Our statistical analysis suggested there are two factors that consistently influence business students' intention to engage in social entrepreneurial activities - (1) Their perceived support from friends, family, and other organizations. (2) Their prior experience in socially-oriented activities such as volunteering.' Research findings suggest - Design social enterprise advocacy campaigns to target group participation and not encourage students individually; Schools may want to consider creating a pipeline of activities that enrich students' socially-oriented experiences. Read on...
The Manila Times:
Encouraging social entrepreneurship among business students
Author: Patrick Adriel H. Aure
Mohammad Anas Wahaj | 24 sep 2018
Mentors are an important component of learning-based relationships. Wikipedia quotes a definition of 'mentoring' from a research published in 2007 in SAGE Journals, 'Toward a Useful Theory of Mentoring: A Conceptual Analysis and Critique' (Authors: Barry Bozeman, Mary K. Feeney - University of Georgia, Athens, USA), 'Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial support perceived by the recipient as relevant to work, career, or professional development; mentoring entails informal communication, usually face-to-face and during a sustained period of time, between a person who is perceived to have greater relevant knowledge, wisdom, or experience (the mentor) and a person who is perceived to have less (the protégé).' On prsa.org (PRSA - Public Relations Society of America) website, PR expert Prof. John Guiniven of Elon University in North Carolina, says, 'Mentoring is all about communication and relationships, so it's natural for public relations to be in the forefront.' Over the course of learning, people can go through many mentoring relationships, brief or long. But, there are few mentors and their inspiring advice that sticks in one's memory and they often share this with others. 10 members of Forbes Agency Council share the most important learning received from their mentors about PR and media strategy - (1) Consistency Is Essential - Darryl Mascarenhas, LivelyGroup (2) Don't Send Garbage To Media Contacts - Ajay Gupta, Stirista Digital (3) Collaborate With Stakeholders - Ana Miller, Asquared Communications Group (4) Nobody Can Tell Your Story Better Than You - Alexander Yastrebenetsky, InfoTrust LLC (5) Go Big, Go All In, Or Go Home - Dan Russell, Vivid Labs (6) The Order Of Operations Matters - Jared Mirsky, Wick & Mortar (7) Create A Connection - Drew Kraemer, Marketplace Strategy (8) Depict Core Beliefs And Values - Chris Gutierrez, TouchFuse (9) Develop Insights - Julia Gardner, MAAST DIGITAL (10) Be Authentic - Mark Stubblefield, Stubgroup Advertising. Read on...
Memorable Mentor Advice: 10 Thoughts On PR And Media Strategy
Mohammad Anas Wahaj | 28 aug 2018
Nonprofits have to take the cue from their for-profit counterparts for successful implementation of marketing and technology oriented strategy implementations. Content marketing is now a mature field both in B2B and B2C aspects of business. Best practices are available. Gloria Horsley, founder of Open to Hope Foundation, explains the value of effective content for nonprofit organizations to educate, inform and engage with donors, volunteers and those the nonprofits intend to support and help. She shares her mistakes in content marketing in nonprofit realm and the learning from these experiences - (1) Transferring Existing Print Content Online: Offline content is outward-facing and telling rather than sharing or interactive; Written for entire audience and not personalized for specific segments; Online content need to be written in a way to engage audience; Interactive for audience to share their opinions; Utilizes story telling and visual content. (2) Delivering Content That Lacks Educational Value: Merely information and facts are not always valuable content; Specific content that educate different audiences is more valuable; Produce content that answers specific questions; Educational content attracts more supporters, donors and volunteers. (3) Letting Volunteers Run With It: Giving too much control to volunteers for content development risks consistency and integrity; They may create content that is not fully compliant with regulations; Specific rules and guidelines for content must be laid out; Templates and formats must be shared with temporary workers and volunteers; Provide volunteers access to content management system where content is checked and approved before being published. (4) Failing To Focus On High-Quality Writing: Emotion-based writing may not always be the best quality writing; Long sentences, grammatical mistakes, passive voice use etc leads to content exhaustion where audience lose interest; Use online tools like WordPress and Grammarly for appropriate writing; Professional writing techniques need to be adopted. Read on...
Mohammad Anas Wahaj | 26 jul 2018
Implementing an effective content marketing strategy with original content that stands out from competitors is a challenging task. Online content needs to be continuously updated, should be valuable to the audience and fulfil the required marketing goals. For this hiring a professional writer, full-time or freelance, is a good option. Professional writers can ensure that the content is more engaging, informative, credible, and persuasive. Following are ways in which he/she can contribute to the content marketing strategy - (1) Improve Search Engine Rankings: Professional writers understand search engine optimization (SEO) and create keyword rich copy. They have knowledge of the latest SEO trends and ensure that content meets the standards of search engine robots. (2) Save Money: Outsourcing content can be more cost effective. Companies using inbound marketing generally experience a 61% lower cost per lead than those using traditional methods (HubSpot). The average cost of hiring an in-house writer is US$ 7221 per month (Society for Human Resource Management). (3) Save Time: Creating quality content is time consuming. Outsourcing content as per requirement assists to focus in other essential areas of business. Moreover, multiple expert writers can be hired at the same time. (4) Meet Deadlines: Professional writers can work as needed and maintain schedule. (5) Boost Your Social Media Presence: Continuous stream of content can make businesses focus on their social media strategy, share content timely and create brand awareness. (6) Increase Conversions: The average web user leaves a web page after less than 20 seconds (Nielson Norman Group). Skillful writers can write persuasively to hold audience on website and increase conversions. (7) Communicate More Effectively: Professional writers can write in conversational tone and keep audience engaged. They communicate effectively about products and services keeping in mind the audience's perspective. (8) Deliver a Wide Range of Content Types: Different experts can be hired for providing different type of content. Read on...
Business 2 Community:
How Hiring a Professional Writer Improves Your Content Marketing
Author: Chris Reid
Mohammad Anas Wahaj | 22 jun 2018
According to Korn Ferry's 'The Salary Surge' report, India would be the only economy that will not face an upward revision of wages by 2030, as it has a talent surplus, bucking the global trend of a talent crunch. For organizations around the world lack of highly skilled talent supply will drive up salaries for the most in-demand workers and is expected to add more than US$ 2.5 trillion in annual labour costs by 2030. The Global Talent Crunch analysed global demand for labour at three key milestones, 2020, 2025 and 2030, in 20 markets, including in India, across three sectors, financial and business services, technology, media and telecommunications (TMT) and manufacturing. Wage premiums by 2030 - US (US$ 531 billion); Germany (US$ 176 billion); Japan (US$ 468 billion); China (US$ 342 billion) Asia Pacific (US$ 1 trillion); Singapore and Hong Kong (10% of 2017 GDP). Wage premium per worker per year by 2030 - Asia Pacific (Average US$ 14710); Hong Kong (US$ 40539); Singapore (US$ 29065); Australia (US$ 28625). Dhritiman Chakrabarti, Head of rewards and benefits for the APAC region at Korn Ferry, says, 'The new era of work is one of scarcity in abundance, there are plenty of people, but not enough with the skills their organisations will need to survive. While overall wage increases are just keeping pace with inflation, salaries for in-demand workers will skyrocket if companies choose to compete for the best and brightest on salary alone.' Manufacturing, one of the sector that is a critical driver of growth for emerging economies, may be stalled by the huge impact of the salary surge. Read on...
The Economic Times:
India to be lone economy facing suppressed wages by 2030: Study
Mohammad Anas Wahaj | 30 may 2018
Australian fashion designer, Mark Liu, advises creative professionals to recognize the importance of studying STEM subjects (Science, Technology, Engineering and Maths) at school. He initiated 'Zero Waste Fashion Design' concept in which every piece of fabric is utilized in a fitting pattern. This process is contrary to the traditional linear pattern-making, which assumes a flat surface - with little account for the body's curves. Mr. Liu says, 'When you start pattern-making with zero waste, you really have to understand how it works to a really intricate level. Traditional techniques weren't really cutting it. I had to look at the underlying mathematics. And the more I looked, the more I found problems that mathematics had answers to but traditional pattern-making didn't.' He created 'Non-Euclidean' system of pattern-making that uses a technique called the 'Drape Measure' to record the curvature of surfaces as an angle measurement in order to create a more accurate design. Advocating STEM for creatives and designers, he also want 'A' for 'Arts' to be included to make it STEAM. Mr. Liu also supports and mentors students of International Grammar School (Sydney, Australia) emphasizing importance of maths. Ksenija Doic, design and technology teacher at school, says, 'They come into a creative subject thinking, 'Perhaps all I need is to have an idea, or be good with colours, or have an artistic side'. But what mathematics is useful for is the problem-solving part. The students who do maths find it easier to do the tasks at hand, because they have an innate knowledge of geometry, of working out curves and tangents.' Wynton Lambert, a student, says, 'Without some of the stuff I learned in maths, I wouldn't have been able to do the sleeve (of the shirt). It was very technical.' Mr. Liu considers STEAM to be the future and says, 'There’s this nice intersection between art and mathematics, and when they come together that's when really amazing things happen.' Read on...
Mohammad Anas Wahaj | 28 may 2018
Consistent communication through various channels both internally and externally is the key for successful public relations. Eileen Sheil, ED of Corporate Communications at Cleveland Clinic, shares her PR experience and suggests key elements that PR teams should be focused on. Regarding her PR strategy at Cleveland Clinic, she says, 'We are trying new communication approaches that better reach our target audiences through the media and to our key stakeholders. Sharing our stories internally and externally about patient care, innovative procedures, medical research, opinions on important healthcare issues, and breaking news will help people know more about the work we do to help patients locally, nationally, and around the globe.' Following is her advice for PR teams - (1) Be Strategic About PR: Know the organization and industry; Know the company's narrative and be consistent in your communication; Conduct reputation research and develop a PR strategy; Know your audience; Research and alter strateg as needed. (2) Go Digital: Traditional media is essential but amplify the communication through latest digital technologies. (3) Measure The Value Of PR: The Barcelona Principles (initially developed in 2010 and updated in 2015) are used to measure the real value of PR; Focus on qaulity of coverage to build better reputation; Learn to use metrics, data and analytics to drive strategy. (4) Be One Communications Team And Build One Strategy: Internal and external communications are merging; Be consistent to all shareholders. (5) Know This Is A Journey: Teams should continue to evolve, learn and make their work better together. Read on...
Mohammad Anas Wahaj | 26 may 2018
Traditionally, businesses have been using corporate social responsibility (CSR) to contribute to society and tackle social issues through philanthropy, charitable giving, offering employees volunteer time etc. Recently, a letter to shareholders by an influential investor, Larry Fink, CEO of BlackRock, rekindled the debate around purpose and effectivenesss of CSR. His messages was, 'To achieve their full potential, public and private companies need to do more than simply give of their time and money; they need to find more innovative and impactful ways to contribute to solving the broader challenges in society.' Katie Bouton, Founder and CEO of Koya Leadership Partners, explains the need to better integrate business goals with public purpose and balance financial obligations to shareholders. This can be achieved through 'Purposeful Engagement', a more impactful CSR strategy. Ms. Bouton suggests the key elements to integrate into this new operating strategy - (1) Articulate a Larger Purpose: Howard Schultz, CEO of Starbucks, described their larger purpose as, 'Coffee is what we sell as a product, but it's not the business we're in. We're in the people business.' Steve Jobs, Founder of Apple, often talked about the company's larger mission of making high quality computers available to everyone. (2) Align Business Goals with Social Purpose: Larger purpose should be designed and implemented in a way that is integral to business success. Every employee should be engaged with larger mission. Measurements should be developed for every department and business line. (3) Integrate Resources to Maximize Impact: Lack of coordination and integration wastes resources. CSR efforts are often siloed in differenet departments. All departments should work together for a common purpose. (4) Build a Diverse and Inclusive Team: A McKinsey study showed companies with higher-diversity leadership teams and boards have 30% more success than those that don't. (5) Understand the Future Workforce: Millennials will make up over 50% of the workforce by 2020, according to PwC. Values and purpose are priorities for them. Purposeful Engagement becomes vital to attract and retain the talent for future. Read on...
Beyond CSR - Leading With More Purposeful Engagement
Author: Katie Bouton
Mohammad Anas Wahaj | 30 apr 2018
Artificial Intelligence is one of the fields that's getting most attention from technology companies. AI researchers specialize in neural networks, complex algorithms that learn tasks by analyzing vast amounts of data. They are used in everything from digital assistants in smartphones to self-driving cars. Those with AI skills are in high demand. But, the salary data related to AI hires hasn't been in public domain. Now OpenAI, a nonprofit AI research organization, had made the salaries of their AI researchers public as their nonprofit setup requires them to do so. Top OpenAI researchers were paid as follows - Ilya Sutskever (more than US$ 1.9 million in 2016); Ian Goodfellow (more than US$ 800000 after getting hired in March 2016); Prof. Pieter Abbeel of University of California at Berkeley (US$ 425000 after joining in June 2016). OpenAI was founded by Elon Musk (CEO of Tesla) and other well-known names in technology. Element AI, an independent lab in Canada, estimates that 22000 people worldwide have the skills needed to do serious AI research - about double from a year ago. Chris Nicholson, Founder & CEO of AI startup Skymind, says, 'There is a mountain of demand and a trickle of supply.' There is scarcity of AI talent. Governments and universities are also seeking AI researchers, even though they may not match the salaries paid by private enterprises. OpenAI too cannot compensate equivalent to private tech companies as stock options are major attraction there. But OpenAI shares its research with the world, considered a positive approach in responsibile tech development. Mr. Sutskever says, 'I turned down offers for multiple times the dollar amount I accepted at OpenAI. Others did the same.' He expects salaries at OpenAI to increase as the organization pursued its 'mission of ensuring powerful AI benefits all of humanity.' AI specialists with little or no industry experience can make between US$ 300000 and US$ 500000 a year in salary and stock. Wojciech Zaremba, a researcher who joined OpenAI after internships at Google and Facebook, says, 'The amount of money was borderline crazy.' He says that tech companies offered 2 or 3 times what he believed his real market value was. At a London AI lab now owned by Google, costs for 400 employees totaled US$ 138 million in 2016. Top researchers are paid higher. Mr. Nicholson says, 'When you hire a star, you are not just hiring a star. You are hiring everyone they attract. And you are paying for all the publicity they will attract.' Other top researchers at OpenAI included Greg Brockman and Andrej Karpathy. In a growing and competitive tech field like AI it becomes challenging for organizations to retain talent. Read on...
The New York Times:
A.I. Researchers Are Making More Than $1 Million, Even at a Nonprofit
Author: Cade Metz
Mohammad Anas Wahaj | 23 apr 2018
Business-to-business world have a different set of rules and dynamics than business-to-consumer when it comes to branding and how interactions happen with prospects and customers. Ryan Gould, VP of Strategy & Marketing Services at Elevation Marketing, explains how B2B world is fragmented, challenges related to inconsistency in branding and what can be done to improve, enhance and control it. He explains, 'The role of the B2B buyer has evolved along with the rest of the world, and importantly, power has gradually shifted to the hands of millennials. Despite 73% of millennials making purchasing decisions, we are still seeing the world of B2B approach these individuals as if they are the same buyer from 5, 10 and even 20 years ago.' Millennials are the new B2B buyers and B2B marketing had to evolve accordingly. Emphasis on branding and brand building becomes critical. Marketing efforts should be aligned, whether it is social media, email marketing, sales collateral, video etc, and focus on addressing the need of potential buyers and differentiate effectively from competition. Sales-driven nature of B2B sector still holds supreme with marketing becoming secondary to it. But with new buyers sales pitch is not sufficient and they seek better connect with brands they deal with. B2B marketers have to understand this dynamic to build strong business relations. B2B marketers also face challenges related to their budget and lack resources to accomplish all their tasks and had to shuffle between various roles. This gives them insufficient time to focus on brand strategy and to build an overall brand value. Fragmented nature of B2B business adds to the chaos with various departments working in silos. Branding consistency in this environment becomes a challenge and customers get confusing inputs. The brand in this scenario lacks uniformity in content, design and messaging. According to HubSpot, only 50% of B2B marketers are treating visual content as a priority. Marketers have to work on this and fully utilize the power of digital and develop creative strategies to have a better connect with millennial decision-makers. B2B organizations must prioritize branding as their target consumer market is sensitive to it. One statistics suggests that 23% of average revenue increases are attributed to brand consistency. B2B marketers should play their role accordingly - understand target audience, recognize the importance of branding, realize where brand is falling short and develop better brand consistency by using latest tools and solutions to have a connect with customers and establish trust. Read on...
Why is inconsistent branding so prevalent in B2B organizations?
Author: Ryan Gould
Mohammad Anas Wahaj | 28 feb 2018
Measurement and analysis of marketing data is becoming critical for understanding the effectiveness of marketing initiatives. The insights help in focusing efforts and money in the right direction. Marketing analytics tools and technologies continue to advance. David Sanderson, CEO of Nugit, explains what will be driving marketing analytics in 2018 and how marketers can keep pace with them - (1) Marketing analysts will need to use many new data sources: Combining data from internal data repositories with other sources like Google Analytics, SEO platform, CRM, Email, Social Media, Chat applications etc will provide better insights that will help to drive consumer interest, optimize pricing, and deliver an improved customer experience. Now analysts must also identify where important data resides, determine what needs to be extracted and devise a strategy for using new data sources to drive business decisions. (2) Artificial Intelligence (AI) will be essential for analytics: Speed of incoming data in large volumes make it difficult for human data analysts to process it effectively. In such a scenario, machine learning and AI tools come to the rescue and help analysts find patterns in customer data, elicit recommendations for optimizing performance, and allow non-professionals to access complicated analytics using simple language. (3) Analysts will become storytellers: Usual data analyst skill like SQL, Excel, business analysis etc, crunching data and making reports will not suffice now. Analysts have to do more - Obtain data from non-traditional sources; Clean data with programming languages such as Python; 'Polish' the data using data visualization tools and create attractive charts and graphs; Transform data into easy-to-understand stories which help non-analysts understand emerging trends and opportunities. Read on...
The three trends driving marketing analytics in 2018
Author: Jeff Rajeck
Mohammad Anas Wahaj | 23 feb 2018
Diversity and inclusion can be key to unlocking new ideas in creative disciplines. Current statistics suggest massive underrepresentation of minorities in design sector. According to the 2016 AIGA (American Institute of Graphic Arts)/Google Design Census, 73% of graphic designers are white, 8% are Asian, 7% are Hispanic, and 3% are African-American. This doesn't mirror the U.S. population, which, according to the 2016 U.S. Census, is 17% Hispanic, 13% African-American, and 5% Asian. Jacinda Walker, chair of AIGA's Diversity & Inclusion Task Force, is working to encourage diversity in design education, discourse, and practice. She is also founder of designExplorr that creates opportunities that expose youth to design. Her MFA thesis, 'Design Journeys: Strategies for Increasing Diversity in Design Disciplines' presents strategic ideas to expose African-American and Latino youth to design-related careers. She provides actionable steps that can be applied for building diversity in design fields - (1) Develop a Diversity Plan: Assess requirement. Set specific goals. Develop strategy. Evaluate. Read 'Designing for Diversity: Gender, Race, and Ethnicity in the Architectural Profession' by Kathryn H. Anthony. (2) Recruit Talent from Different Places: Seek niche online recruiting platforms that cater to underrepresented communities. (3) Hire Diverse Interns: Interns are potential employees. Target minority colleges to get them. (4) Use Diverse Imagery: Use diversity in marketing materials and website to attract minorities. (5) Visit a School to Talk about Design: Design educators emphasise the value of interaction of design professionals with students. (6) Mentor: Regularly meeting high school or college students to provide advice, guidance, and portfolio reviews is a necessary commitment. (7) Job Shadow: Allow students to come into the working environment so that they can observe, experience and learn in a professional setting. (8) Support Minority Business Enterprises: Build relationships with minority businesses and support them. Search them through special directories and databases. (9) Expand your Social Networks: Join various social media networks and explore special groups that focus on minority designs and designers. (10) Travel: Travel extensively and explore diverse cultures. It expands thinking and provides different perspectives. It builds emphathy and enhances creativity. Read on...
10 Steps To Increase Diversity In Design Right Now
Author: John Clifford
Mohammad Anas Wahaj | 27 jan 2018
Confluence of sales and marketing is not often seamless. It brings challenges and creates conflicts. Business leaders keep them in silos to avoid friction. But if done effectively, collaboration between the two can bring more benefits and success, saving time and money, and yielding more leads and conversions. Following are ways in which this collaboration can be achieved - (1) Buyer Personas: Both sales and marketing have information about customer segments they serve, albeit from different sources. By sharing the two they can have much better understanding of customers. Together, they can create a precise description of the buyer personas. These descriptions generate personalized content and service delivery. (2) Timing: When the messaging and content is shared is the key to its effectiveness. Through collaboration, marketing can utilize the feedback that sales team receives from customers and time their campaigns, and plan for future strategy accordingly. On the other hand, sharing marketing strategy schedule with sales will help them know when to follow-up with prospects. (3) Content Developent: When sales team creates content it takes away their valuable time from their critical sales activities. By collaboratively developing content, sales and marketing can pool in their strengths and expertise, and focus on customers effectively. This will give sales the content they need and marketing a blueprint to create high value content that inturns generate more leads for sales. (4) Proposals and Agreements: There are software platforms that can help marketing and sales collaboratively create documents like proposals, agreements etc. According to James Kappen, CEO and Founder of Proposable, 'Marketing can go a long way to taking some of the tedious work off the shoulders of the sales team. This includes generating branded proposals with consistent formats and messaging based on the insights the sales team shares with them. That way, marketing can use its expertise in branding, corporate identity, and value-focused content to deliver a more compelling proposal to the sales team to use. The shared information and understanding of the potential buyer elevate the relevancy and engagement that the proposal can offer, enabling more conversions.' Similar tools like Eversign provide the collaborative platform marketing and sales need to work together effectively. The result is that documents can be created, revised, signed and shared between those within the company and the prospect. (5) Analysis: End of the sales cycle can also bring collaborative benefits. Working together of marketing and sales blurs the process of attracting and acquiring customers, thus making the analysis of the role each played in the process difficult. Hence, it becomes beneficial to analyze lead generation data together. This gives everyone opportunity to find out how they are contributing to the whole process and generate the necessary return. Read on...
Mohammad Anas Wahaj | 28 dec 2017
Corporations and businesses are actively involving themselves in social and community development through corporate social responsibility (CSR), philanthropy, nonprofit partnerships, volunteering etc, to create social impact and a better world. Volunteering can play an important role in providing skills that help in building a solid foundation for a successful career. Ebony Frelix, SVP of philanthropy and engagement at Salesforce, says, 'Some of my most memorable character building experiences and important learning moments have come from volunteering. I really do feel that giving back deepens our connections, bringing companies, people and communities together.' During her early career at Salesforce she managed interns from a nonprofit and later on joined Salesforce.org to lead the company's volunteer programs in Americas. She adds, 'The role opened my eyes to the possibility that I could merge my passion for volunteering with my professional career.' Salesforce applies 1-1-1 model for CSR and philanthropic activities. Marc Benioff, founder and CEO of Salesforce, at the time of founding of the company in 1999, set aside 1% of employee time for volunteering, 1% of equity for philanthropic donations, and 1% of products or services to give away to nonprofits. As a result of applying this model, Salesforce has given more than US$ 184 million in grants, 2.5 million hours of community service and provided product donations for more than 33000 nonprofits and higher education institutions. Business, technology and social impact are interconnected. Businesses realize that to do well, they have to participate in doing good. Consumers are now sensitive to ethical aspects of businesses and expect them to align with their values. Cone reports that 87% of Americans will purchase a product because a company advocates for an issue they care about and 76% refuse to purchase a company's products upon learning it supported an issue contrary to their beliefs. Ms. Frelix says, 'I'm excited about the intersection of the nonprofit and technology industries, and seeing innovative systems and products now accessible to nonprofits after traditionally only being available to large corporations.' Read on...
Mohammad Anas Wahaj | 25 oct 2017
Social enterprises are businesses driven by the purpose to do social good and work for the uplifment and betterment of society. Business corporations too are creating similar impact through their corporate social responsibility (CSR) initiatives and often partner with social enterprises. The concept of doing good while making money is becoming mainstream. According to a survey by Rappler, '90% of millennials today value purpose as highly as salary and career progression in choosing their place of work. They prioritize impactful businesses that are sustainable and responsible in conducting their operations.' Thomas Graham, founder of MAD (Make A Difference) Travel and author of 'The Genius of the Poor', explains how a community of social entrepreneurs, 'Gawad Kalinga (GK) Enchanted Farm' in Bulacan (Near Manila, Philippines), is making a difference in the local community and market, what for-profit businesses can learn from their way of working, and provides an example of a growing social enterprise that is part of the system. Even Jean-Philippe Courtois, President of Microsoft International, visited the GK Enchanted Farm, a 42-hectare farm-village-university, not only to give back but also to meet the entrepreneurs there and learn more about how their values-driven approach has been able to make an impression in the market. Mr. Graham says, 'The greater goal of the farm, however, is not to convince everyone to become a social entrepreneur, but to demonstrate that doing business in the spirit of 'walang iwanan' (no one gets left behind) can be beneficial to everyone, no matter how big or small a business is.' Explaining the working model of a social enterprise in the GK farm, 'Plush and Play' (founded by a Frenchman Fabien Courteille), Mr. Graham says, 'Instead of conducting a more conventional business approach, which might involve extensive market research and a strict business model, followed by the importing of skills from elsewhere, Courteille instead spent his time living in the GK village, discovering the aspirations and talents of the community - in this case, sewing - and building a business plan out through unleashing the potential he saw before him.' Mr. Courteille comments, 'I did not choose an industry, but a beneficiary.' There are lessons that are to be learned from the working and progress of social enterprises. Mr. Graham says, 'Of course, 'Plush and Play' still has a long way to go before its volume of sales can compete with other mainstream brands in the Philippines, but there are lessons we can take from Courteille progress thus far. As consumers become increasingly patriotic and socially/environmentally conscious, having a great and authentic story to tell can set you apart, even in the most congested of markets. In this sense, doing good really does make good business sense.' He further explains, 'There are over 40 different social enterprises all at varying stages of growth and development, but what is to learn from them is valuable to any business: hard work, resilience, ingenuity, creativity, innovation, sustainability and taking care of one's employees and environment.' Read on...
Big businesses could learn from social enterprises
Author: Thomas Graham
Mohammad Anas Wahaj | 22 oct 2017
Handling failures effectively is an important aspect of learning from the process of doing. When it comes to social entrepreneurship, understanding the dynamics of failure may be more complex then for-profit entrepreneruship. While pursuing social goals for the betterment of the world, it might be harder to reconcile and recuperate when one fails. Keep the following things in mind when one recovers from failure in the social sector - (1) You raised awareness: Understand the value of spreading a good idea and message. It can be a satisfaction in itself. (2) You learned what not to do: Lessons learned from the failed project can lay the foundation for success in future projects. (3) Your leadership will be refined: Leading a social impact organization is very challenging. Skills get honed and further developed during the process. Failure can bring humility, ownership, accountability and resiliency - the traits of an influential leader that can embark on the tough journey of bringing social change and serving others. Read on...
Mohammad Anas Wahaj | 30 sep 2017
Data can be gold for those who can mine and transform it into a valuable form. Mastercard is giving a new meaning to it and evolving a concept of 'data philanthropy.' Shamina Singh, president of the Mastercard Center for Inclusive Growth, explains the idea of data philanthropy and how data can be utilized for social good and social impact. She says, 'The initiative first came up through a partnership with DataKind in the United States. They were set up to galvanize data scientists from around the world and plug them into social impact work. And so a number of our Mastercard data scientists signed up to DataKind programs, and this gave us the opportunity to form a much more lasting and strategic partnership between the organizations. It opened a new conversation about data for good, what it could look like, and who was doing what in this space. It was also around this time that we had the United Nations opening up to data and data initiatives, and companies like Microsoft thinking about data for good.' Explaining some of the elements of data philanthropy Mastercard is focused on, she says, 'One is working with actual Mastercard data and trying to figure out if there are uses with anonymized and aggregated data that will not only respect the rules of the road around privacy, but can be used for research. We first opened our data for use by Harvard University, who approached us with a proposal to use the data to understand how economies grow, with a specific focus on tourism data and understanding how tourism dollars move in a country. Using Mastercard transaction data, we were able to provide new insights into this area...The other area of data philanthropy is around data analytics. What we have found is that many social impact organizations or NGOs do not need Mastercard data at all. Instead, they need to understand their own data, but often don't have the capacity or resources to help themselves. In those instances, we provide either a grant to hire a data scientist, fund an expert consultant, or provide our own data scientists to build their capacity and ability to learn. The inspiration for this element of data philanthropy came from our work with an organization called DoSomething...' Providing information on how Mastercard data scientists are internally looking for insights, she says, 'We started something called the charitable donations insight, and that is something that one of our colleagues is doing where she is using Mastercard data and drawing insights to help nonprofits understand charitable giving. We asked what a spending poll would look like for not-for-profits and social impact organizations, and insights is the first attempt at that...What she realized is that a lot of the not-for-profits have to raise their own funds, but there is not a lot of science behind potentially where and how they should be doing this. So she thought if she could unlock some of the data around the charitable contributions that we know of, she could offer insights to assist them. The other thing we did, which was very interesting, was we created a dataset that organizations could pull down if they want to, and mix it with your own data to self-regulate your own work.' Read on...
Mohammad Anas Wahaj | 18 sep 2017
According to various studies corporate ethics and social responsibility (CSR) are becoming integral to the realm of businesses and corporations. Ethisphere Institute has been compiling list of 'World's Most Ethical Companies' since 2007. Robert Reiss, host of CEO TV Show and co-author of 'The Transformative CEO', interacted with business leaders to discuss the state of business ethics and CSR, particularly emphasizing on the concepts and their meaning, relationship between ethics and responsibility, best practices in building an ethical culture, and insights on measuring ethics. Here are their summarized responses - (1) Dan Amos (Chairman and CEO of Aflac): 'Ethics is a mindset, not an option.' Consumers respond to it in positive way; Ethics is a subset of CSR. Ethical companies will always display strong governance and compliance. Socially responsible companies are ethical but also understand their overall obligation to make the world a better place; Culture begins at the top. Communicate and celebrate responsibility regularly. Don't be partially ethical; Annual scientific CSR survey, work with Ethisphere and Reputation Institute to validate the direction of ethics and CSR programs. (2) Timothy Erblich (CEO of Ethisphere Institute): 'Good Ethics is Good Business.' Financial return of ethics is significant; CSR is a critical component of overall ethics quotient just like governance culture, transparency, customers, gender equality, philanthropy etc. Its all combined to build trust; Empower managers at the local level. Top leadership must be all in. Be committed and focus on integrity. Measure and communicate results. Incorporate culture at all levels and in all activites; Measure through peer-to-peer analysis and networking. Directly engage with employees. Routinely survey employees, customers and stakeholders. Join exclusive networks like the Ethisphere's Business Ethics Leadership Alliance (BELA). (3) Rodney Martin (CEO of Voya Financial): 'Ethics is a reflection of our commitment to doing business the right way. We emphasize trust and transparency.'; CSR includes key aspects of company culture like ethics and transparency, diversity, inclusion and equality, environmental sustainability, governance, and volunteerism and philanthropy; Exemplary leadership is essential. It should be part of the core values. Building ethical culture must be centered on doing the right thing in a safe and open environment; Participate in Ethisphere Institute's annual World's Most Ethical Companies. It enables to benchmark the company with other industry leaders. Read on...
Mohammad Anas Wahaj | 09 sep 2017
Education and learning has to keep pace with the happenings in industry, and equip students with the cutting-edge knowledge and skills, to assure their success in the highly competitive marketplace. Simon Biggs, Education Liaison Officer for Wales at Renishaw, explains how 3D printing is the new technology that is becoming mainstream part of the classrooms for engineering and mathematical learning. Mr. Biggs says, '3D printing is a well-established industrial technology for prototyping and manufacturing, particularly popular with the aerospace and defence sectors. Also known as additive manufacturing (AM), 3D printing is the process of making a solid 3D object from a digital computer aided design (CAD) file...3D printing is a rapid production method with minimal waste material. Its design flexibility means users can manufacture bespoke objects for a low cost...Understanding and using this growing technology can benefit children's learning, particularly in science, technology, engineering and mathematics (STEM) subjects but also beyond these more traditional fields in music, design technology, history, geography and biology...Exciting and innovative projects are also a simple way to keep pupils engaged in STEM subjects, which is a vital step forward in addressing the STEM skills shortage.' Explaining the rise of 3D printers in schools and their use to develop new skills in students, he says, 'The increasing numbers of 3D printers in schools is not only due to the increasing recognition of 3D printing being a relevant and engaging educational tool, but also relates to the number and availability of low cost 3D printing machines...Advances in resources available for teachers and other education professionals are also making 3D printing more widely accessible...Using 3D printing as a production method enables students and pupils to move from the conception of an idea to producing a physical object with relative ease...Interrogating a physical object can make it easier for pupils to spot mistakes in designs. This allows them to gain valuable problem solving skills in a creative, hands-on way.' Read on...
Mohammad Anas Wahaj | 31 aug 2017
Executive pay is always a topic of debate and more so when it is a case of nonprofits. Moreover, when nonprofit healthcare executives are in focus, the dynamics of the issue become even more complex. As healthcare is an essential aspect of everybody's life, rich or poor, and has a humanitarian dimension, the issue is an everyone's concern. In healthcare, just like in education, for-profit and nonprofit delivery models co-exist, but general population treats these sectors as noble and a large number despises the business-like profit-making approach. A debate is brewing up at the University of Vermont Medical Center (USA), a nonprofit healthcare provider, where CEO's salary is more than US$ 2 million. To justify the compensation, hospital board members say that their executive pay is in line with competitors and makes up a small portion of their budget. But there are other differing views. Sen. Chris Pearson (P/D-Chittenden) says, 'To see that the CEO of our hospital is getting US$ 2 million...it's just way out of whack with the Vermont economy.' State of Vermont has 14 hospitals, all of them nonprofits. Kevin Mullin, the state's chief health care regulator, decided to highlight the salaries of top officials in these hospitals. He says, 'I think it might be illuminating to the public.' Scottie Emery-Ginn, UVM's board chair, justifying executive compensation, says, 'Our health care professionals come from a national market...In order for us to get the best people and keep the best people, we need to pay competitively.' There are no clear rules on salaries of nonprofit employees. The IRS requires only that compensation be 'reasonable', which has been interpreted to mean comparable to similar organizations. A Wall Street Journal analysis of Form 990s found that, in 2014, 2700 nonprofits provided seven-figure compensation packages, and 3/4th of those organizations worked in the health care sector. Executive pay is a concern during the debates on cost of medical care. The US spends US$ 3 trillion annually on health care - more than any other country - and administrative costs are 20-30% of that sum. Sen. Pearson says, 'It obviously inflates our health care costs...When you have public-relations people at the state's largest nonprofit hospital making half a million a year, it undermines confidence in the entire system.' Views of other employees are important in this regard. Maggie Belensz, a nurse at UVM's neurological unit, says, 'It's difficult to hear those numbers as a nurse.' Laurie Aunchman, a UVM nurse and president of Vermont Federation of Nurses & Health Professionals, acknowledged the need to pay competitively but said the hospital should balance 'offering someone a million dollars or 2 million dollars' with investing money in 'taking care of the patient.' Mari Cordes, a UVM nurse and health care activist, says, 'We think it's an ethical issue. That excess money could be used to improve access to health care for everyone in Vermont...It could be used to provide support for people actually providing the frontline high-quality care.' Dr. Deb Richter, a universal health care proponent, described executive pay at Vermont hospitals as 'obscene.' Read on...
Seven Days VT:
Million-Dollar Question - How Much Should Nonprofit Hospital CEOs Earn?
Author: Alicia Freese
Mohammad Anas Wahaj | 30 aug 2017
Businesses invest heavily on external communication and PR, but internal PR can sometime take a back seat and get neglected, although it is as important and keeps organizations focused and uniformly branded. Lindsay Nahmiache, Co-founder and CEO of Jive PR + Digital, explains the value of internal PR and provides three creative ways to enhance internal PR strategy. She says, 'Effective internal PR benefits brand identity, boosts employee retention and paves the way for a connected culture where teams are focused on common collaborative goals.' Moreover, digitally evolved workplaces and remote collaboration has brought in new communication dynamics that need to be addressed with robust internal PR strategy. She explains, 'In my experience, creating a forward-thinking internal strategy requires consistent and open two-way communication that is fueled by team cohesion and recognition.' (1) Openness: Promote teamwork; Place trust in your team; Attend outing with employees and do team oriented activities; Start hashtags that reflect your office culture and encourage team member participation; Once a month organize socializing events during office time. (2) Consistent Two-Way Communication: Encourage questions and open discussions on best practices and solutions; Consistency is key for collective innovation and individual responsibility; Publicize internal PR through multiple channels; Hold scheduled weekly meetings with all employees in one place to ensure lines of communication are open about current and future projects; Give higher-level insight into new employee hirings, business decisions, holiday news and more during weekly manager meetings. (3) Team Recognition: Team members respond positively to recognition of their work because it confirms their impact on the bottom line; Take time to reward your team through informal or formal awards; Hold innovation challenges by creating opposing teams; Focus on client wins as much as you do with client struggles. Read on...
Mohammad Anas Wahaj | 19 aug 2017
Design influences products and services from inception to completion. John Maeda, Global Head of Computational Design & Inclusion at Automattic, in his '2017 Design in Tech' report explains that markets are relying on intangibles like design for a higher ROI. Tracy Leigh Hazzard, CEO of industrial design firm Hazz Design, explores the value of design in today's market, and the details Mr. Maeda has provided in his recently released report. Mr. Maeda is spearheading the new convergence across the design & technology industries. Data shows that design is an all-encompassing process of offering something to the market that is complete in every way, and also inclusive. Linking design directly to ROI provides measurement of value that design offers to organizations and how sucessful it actually was/is. Design is about market relevance and meaningful results. Mr. Maeda says, 'We moved from 'tech-led' to 'experience-led' digital products as services on smartphones took over and gave access to everyone.' Designers are finding more acceptance in the technology industry and their headcount is increasing. Linda Naiman, Inc.com Columnist, says, 'Making inclusive design profitable hinges on the principle that if you want to reach a larger market, you have to reach people you're not already reaching by being inclusive. This new frontier of design requires some technical understanding outside of purely classical design. The hybrid designer/developer, referred to as a 'unicorn' in the tech industry, is often relied upon to bridge that gap.' Read on...
Mohammad Anas Wahaj | 17 aug 2017
A research study by Strategy Analytics' AppOptix practice (AO) brings good news for B2B players as it finds that 50.4% of consumers use their personal smartphone for business purposes. Employees are using their personal smartphones to conduct business and installing public domain and company-sponsored apps for file sharing, data security, time sheets, expense reporting, and collaboration. B2B companies can identify these business users disguised as consumers to target their offerings. The study also found - 20.5% of business users utilize their personal smartphone over 50% of the time to conduct business; 20.8% of business users are compensated by their employer for their network/wireless operator charges. Author of the study, Prabhat Agarwal (Director, AppOptix), says, 'This research showcases and substantiates there are entry points for B2B players that are looking to offer business services to consumers...By analyzing combinations of apps, we can create probability profiles that identify likely users of business services.' Barry Gilbert (VP, Strategy Analytics), says, 'The business and enterprise user is a critical and lucrative market for mobile operators, device OEMs, and many enterprise software firms...' Read on...
50.4% of Consumers Use Their Personal Smartphones to Conduct Business, Finds Strategy Analytics
Mohammad Anas Wahaj | 09 aug 2017
Research paper 'Secular Trends and Technological Progress' by Prof. Enrico C. Perotti and Robin Döttling (Ph.D. student) from University of Amsterdam (Netherlands) finds intangible capital or assets have played a key role in shaping growth, asset prices and inequality in recent decades. Researchers explain, 'The transition to a knowledge-based economy and the associated shift from physical to intangible capital is a primary cause for the rising excess savings over productive investment in advanced economies, presented in the 'secular stagnation' hypothesis. Falling interest rates and rising long-term asset values can be interpreted as a direct consequence of this gradual process. Critically, the approach also allows (us) to interpret the growing share of income gained by innovators, the progressive reallocation of credit from productive to asset financing uses (primarily for housing) and the rise in household leverage.' Secular stagnation, with its low inflation and low growth, can be understood by the growth of information economy and the expansion of intangible assets. In the information economy companies rely more on intangible assets and over the years they have boosted their investment in intangibles like intellectual property from about 30% of company capital in 1980 to nearly 70% today. According to the researchers, both intangible capital and skilled labor have outpaced the broad economy in productivity growth. James Saft explains the implications of the research findings - Secular stagnation may be here to stay, at least until the intangible economy starts coming up with projects that require huge capital investment; Monetary policy may be fighting a losing battle to spark investment and build inflation and lower-skilled wage growth; Taxation and redistribution may end up the only way to let the market work in producing innovation and also reach a democratically acceptable allocation of the proceeds. Read on...
Mohammad Anas Wahaj | 30 jul 2017
According to 'Instructional Design Report 2016' funded by the Gates Foundation, there are 13000 instructional designers in US. The field is increasing in popularity as online education proliferates and the need to translate content into digital forms rises. Designing online learning experiences is becoming essential training employees, mobilizing customers, serving students, building marketing channels, and sustaining business models. Instructional design has deep roots in distance education, human computer interaction, and visual design. ontemporary instructional design sits at the intersection of three core disciplines: learning science, human-centered design, and digital marketing. Following are some lessons and resources for those starting out in the field of instructionl designs - (1) Start with a deep understanding of your learners: Start by developing an Empathy Guide similar to one put together by Stanford d.School or reviewing the free book 'Talking to Humans' by Giff Constable; Conduct observations and interviews with target learners; Synthesize finds into learner archetypes; Test instructional concepts and product ideas by building rough prototypes; d.School 'Protyping Dashboard', Design Thinking process courses by IDEO.org or free resources offered by IDEO's Teacher's Guild. (2) Ground yourself in the fundamentals of learning science: Research on learning and teaching; 'The ABCS of How We Learn', a 2016 book by Daniel Schwartz; 'How People Learn', the 1999 foundational text edited by John Bransford, Ann Brown, and Rodney Cocking; Online Stanford lectures on Education's Digital Future. (3) Determine the 'powerful ideas' you want to teach and build your curriculum using backwards design: For education technology read Seymour Papert's 'Mindstorms: Children, Computer and Powerful Ideas'; Then use 'Understanding By Design Framework' (ascd.org) to structure your curriculum. (4) Go study other great teachers and other great learning experiences: altMBA program by Seth Godin that runs using Slack; Angela Duckworth's delivery of messages on camera; Animations produced by Amnesty International; Interactive lessonas produced on Oppia; Screen-based technologies produced by groups like Paulo Blikstein's Transformative Learning Technologies Lab; Explore multiple approaches from diverse instructional materials available online. (5) Get a lay of the technological landscape, but don't let your LMS hold you hostage: Get familiar with various platform options, particularly with most popular ones - Coursera, Udacity, Udemy, and EdX; Check out the list of global MOOC platforms curated by Class Central; Read some critical perspectives from the likes of Digital Pedagogy Lab or the MIT Media Lab; Check out the blogs of online learning pioneers like Connie Malmud. (6) Don't try to migrate an in-person experience into an online format: Read 'Rethinking Education in the Age of Technology' by Allan Collins and Richard Halverson; Explore perspectives and research of Mitch Resnick and the late Edith Ackermann of the MIT Media Lab. (7) If you build it, they won't come. Understand the fundamentals of digital marketing: Check out blog post of Alex Turnbull (Founder of Groove) that explains 6-step marketing strategy for selling online course; Udemy has also created a great toolkit to help online course instructors market their learning experience. (8) Collect student feedback. Iterate. Share what you learned. Read on...
Mohammad Anas Wahaj | 25 jul 2017
Technology is taking away traditional jobs from many industries. Even the workers in technology intensive graphic design sector face challenges from online artifical intelligence (AI) platforms that provide graphic design services. Canada-based Logojoy is one such platform providing personalized graphic services for small businesses, startups and entrepreneurs. It's AI platform is intuitive and mimics the process of working with human graphic designer. Dawson Whitfield, founder of Logojoy, says, 'The magic of Logojoy is the groundbreaking algorithm, user-friendly interface, and premium design ingredients. Logojoy has close to 1000 design rules built into its algorithm.' According to EY's recent 'Millennial Economy Report', 72% of new businesses do not have the funding for graphic design services. Mr. Whitfield adds, 'As a graphic designer, many of my clients were looking for budget solutions for their businesses, so this is when I realized I could help a lot of people in the start-up and SMB spaces with this software.' Read on...
Mohammad Anas Wahaj | 24 jul 2017
Time management is a critical component of work-life balance. Content marketing is a busy and stressful job. Following are valuable tips for content marketers - SETTING THE STAGE: Make a plan before you start creating content; Use to-do lists; Set clear goals; Know who your audience is. INCREASING PRODUCTIVITY: Work when you feel alert and creative; Do similar tasks in groups; Do one thing at a time; Reuse your content; Take breaks. USING TIME WISELY: Find productivity tools that work for you; Automate chores; Delegate when it's appropriate; Prioritize tasks that give you the most ROI; Drop unnecessary tasks; Create evergreen content; Spend time on the right social media channels; Curate content; KEEPING THE WHEELS TURNING: Make an idea bank; Have a backlog of content; Listen to your audience; Stay on the same page as the rest of your team. Read on...
Mohammad Anas Wahaj | 30 may 2017
Volunteering for a charitable cause is not only a popular way to give back to society, but it also helps individuals to hone their skills and add to their experiences. There are number of platforms, both online and offline, like United Way, Points of Light, VolunteerMatch etc, that can assist in finding the right cause to volunteer. According to Basil Sadiq, marketing associate at VolunteerMatch, 'Our platform gives volunteers the ability to search for opportunities that adhere to their skill level or learning outcomes.' Following are some innovative ways to volunteer - (1) Strut your stuff: Volunteer for a community theater production; Share music with hospital patients; Share your voice with the community by giving tours; Interpreting exhibits at a local museum or zoo; Share your voice that can help people who use assistive communication technology. (2) Plan a party: Help in birthday celebrations to homeless kids and families; Contribute for hospice agencies and senior centers that plan events. (3) Get crafty: Knit and sew for those in need. (4) Make very special deliveries: Bikers can participate in logistics service for a charity. (5) Build and rebuild: Help veterans to build and maintain homes; Build and improve parks and playgrounds for kids. (6) Create Code: Address community problems with technological solutions; Write code and develop website for a cause; Help raise money for charitable causes by participating in computer games events. (7) Volunteer virtually: Blogging; Language translation; Virtual interaction with people in trauma and offer relief. (8) Hike or climb for a higher cause: Keeping and maintaining trails; Add service to a hiking vacation; Helping with outdoor adventures. (9) Help a pet get to a new home: Transport a rescued pet. Read on...
9 Creative Ways to Volunteer and Really Make a Difference
Author: Catherine Holecko
Mohammad Anas Wahaj | 24 may 2017
Nonprofit boards can be critical resource for the organizations if utilized effectively. Board members bring diverse set of skills, experiences, networks etc. But above all, the passion to do good for the society by supporting the causes of the nonprofits is one of their main driving force. Organizations have to devise mechanisms and methods to effectively use board's time to avail full benefits of the skills and passions. Members of the Forbes Nonprofit Council share the following advice - (1) Pamela Hawley, UniversalGiving: Cultivate a real relationship; Understand board members and their interests; Find out what they care about. (2) Elizabeth Cromwell, Frederick County Chamber of Commerce: Use a consent agenda; Board members are fully prepared and know the deliverables; Productivity is enhanced. (3) Gloria Horsley, Open to Hope: Hold smaller discussions online; Helps to timely address issues; Improves working partnership. (4) Eleanor Allen, Water For People: Engage board members through individual action plans; Customized to each member's strengths; Improves engagement and commitment. (5) Daniel Speckhard, Lutheran World Relief: Seek the board's help with strategy; Engage the board on broad, macro and strategic issues to set the strategic direction of the organization. (6) Peggy Smith, Worldwide ERC: Focus on transparency and efficiency; Stay in frequent contact with board members and perform due diligence on all information - financial, strategic and operational - before it's shared with the entire board. Read on...
Mohammad Anas Wahaj | 19 may 2017
According to design experts at 'ASEAN Creative Cities Forum and Exhibition' (Philippines), creative industry plays an important role in a country's economic growth. Some of the experts that participated include Prof. John Howkins (Author of the book 'The Creative Economy'), Nora K. Terrado (Chairperson, ASEAN 2017 Committee on Business and Investment Promotion-CBIP), Paolo Mercado (Nestle Philippines), Andrew Erskine (Tom Fleming Creative Consultancy), Katelijn Verstraete (British Council East Asia), Kenneth Cobonpue (Philippines), Anon Pairot (Thailand) and Colin Sean (Singapore). Ramon Lopez, Secretary of Department of Trade and Industry (DTI), says, 'The goal of the event is to channel these (creative) assets into innovation , employment, trade opportunities, and mobilizing it to drive each of the economies in the whole Southeast Asian region.' Rhea Matute, executive director of Design Center of the Philippines, says, 'We really are committed to develop the creative quotient of the Philippines...This is really an important opportunity by which our designers, our creatives, can branch out beyond our borders to have a more open system of having dialogue with our ASEAN partners in view also of the ASEAN integration.' Moreover, the event was also intended to initiate a movement to have at least one Philippine city to be a member of the UNESCO Creative Cities Network (UCCN). UCCN currently have 116 cities from 54 countries covering seven creative fields: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Music and Media Arts. It's goal is 'to promote cooperation with and among cities that have identified creativity as a strategic factor for sustainable urban development.' Following are some takeaways from the forum: (1) Working in the creative industry is a lucrative career. (2) The road to success is challenging yet fulfilling. (3) Always look around you, and be original. (4) Standing up with your decisions. (5) Government plays a big role in developing the creative industry. (6) School plays an important role, too. According to Colin Seah, Singapore-based architect and Ministry of Design's Founder and Director, 'At the school level, I'm not saying you need to train everyone to be a creative but if you introduce design education at an early stage, then what you do is two fold - you unlock any potential for people who may be seeking these professions. Secondly, you train and educate people who will eventually become patrons and consumers...then it becomes a cycle. You have good creatives, and you get people who can pay for creatives.' Read on...
ASEAN Forum - Creativity is the driving force in economic growth
Author: Romsanne Ortiguero
Mohammad Anas Wahaj | 16 may 2017
The way technology is applied and the transformations it brings, can be analyzed by viewing technology as a complement or a replacement to humans. Every industry is impacted by technological advancements. Gartner predicted in 2011 that 85% of all customer interactions with the enterprise won't involve another human. Artificial intelligence (AI) software is now capable of helping employees from both a people standpoint and a hard data standpoint, a combination of culture with productivity. Mario Martinez Jr., CEO of M3Jr Growth Strategies, interacts with Rob Käll, creator of Cien, an app that helps sales teams use AI to fix productivity, improve motivation, and increase sales effectiveness, and explores how AI can successfully help sales teams. Mr. Käll believes that AI can also solve one of the greatest challenges to sales - Motivation. He says, 'Productivity goes down as you grow your sales team. As you grow, it's hard to keep the passion.' Following are three factors that AI can assist to create successful sales team - (1) LEADS: According to Gleanster Research, only 25% of all leads are legitimate and deserve further attention. AI can help sort leads quickly and look out for good leads. Loren Baker, member of Forbes Agency Council, 'AI bots and other AI solutions will better prequalify inbound leads and assist with customer retention. Chatbots and messenger bots can lead the lead or concerned user down a path that lets the sales team know exactly what they need from a lead (qualification) perspective.' (2) PEOPLE: AI doesn't remove people from the process, it assists them to do better. AI helps select good leads and opportunities, offer personal advice, provide daily reminders, lead prioritization performance measurement comparison etc. AI can help to monitor and evaluate team members. (3) MACRO: In sales, macro factors are to be kept in mind - economic growth, competition, seasonality etc. AI can gauge macro factors and help plan accordingly. It can assist in predicting and calculating things. Mr. Käll says, 'How do you incorporate human behavior into a quantitative model? There are plenty of learning algorithms out there, but very few take human behavior into account...We give them the ability to see and understand how and why they achieve their goals.' Read on...
Business 2 Community:
3 Ways Sales Managers Can Use AI to Increase Sales Effectiveness
Author: Mario Martinez Jr.
Mohammad Anas Wahaj | 24 apr 2017
Among the many challenges that startups face during their early stage is that of hiring a first employee. With unspecific and variable requirements, and limited financial resouces, hiring a full-time employee could be a costly option. Autumn Adeigbo, ethical fashion advocate and founder of a fashion label, explains how first hiring or working with freelancers can be an optimum alternative for startups. It not only saves on costs associated with full-time employee, but also prepares the entrepreneur to select the best candidate in future based on specific needs. She shares 7 steps to successfully hire a freelancer - (1) Create A Job Description, Experience & Education Requirement: Be specific in creating a human resource document for every freelancer, advisor and intern needed during the first year of company's operation. (2) Work with an HR Mentor/Advisor: To obtain right guidance, get a mentor. Moreover, obtain information through articles and high quality content. (3) Source Your Talent: Use a combination of offline and online processes to reach out for the talent. Post requirements on focused websites and job boards, in addition to approaching your own network. (4) Interview The Candidates: Take time to prepare the questions to be asked. Browse their profiles diligently. Discuss specific requirements with the candidate. Seek for the right fit with balanced expectations. (5) Alert The Chosen Candidate & Sign Paperwork: Communicate to the selected candidate the period for which they would be needed initially and do the necessary paperwork. (6) Train The Candidate With Company Culture, Background, Rules & Expectations: Create a brand/company culture document to avoid ambiguity. Share brand's evolution. (7) Start Work & Review Their Early Performance: Observe and review the work and communication style for better understanding and working partnership. Read on...
7 Steps To Successfully Hiring Your First Freelancer
Author: Autumn Adeigbo
Mohammad Anas Wahaj | 19 mar 2017
Tony Bacigalupo, founder of New Work Cities, on his website (Whatiscoworking.com) explains 'Coworking' as - 'The word "coworking" as it is known today originates with a concept put forth by Brad Neuberg in 2005...It is directly related to Neuberg's original concept and had since evolved into a decentralized movement centered around a core set of shared values: Community, Openness, Collaboration, Accessibility, and Sustainability...A Coworking Space is generally a phrase used to describe a business or organization that is dedicated to the full Coworking concept. These spaces represent a critical foundation of infrastructure for a new and growing workforce of people who work where, when, how, and why they want. A coworking space's relationship with its members is one that is primarily predicated on the values that drive the Coworking Movement, in direct and deliberate contrast to a more traditional relationship predicated on renting space from a landlord.' Kara Kavensky, President of Absolutely Consulting, shares how the coworking space 'The Refinery Center' in Marion (Indiana, US), created by Shelby Bowen (VP of Development at Envoy Inc.), is helping economic development of the city along with establishing a sense of community in local population. The space was developed with financial support from the Community Foundation and Indiana Wesleyan University. Jim Swan, owner of the building that was transformed, understood the concept and worked with The Refinery on their financial constraints of starting a coworking space. The Refinery offers low-cost monthly access without long-term leases. The amenities include Wi-Fi, a professional environment with other like-minded people, conference rooms, dedicated workspace, and an on-site cafe. According to Mr. Bowen, 'We listened to the needs of the community. We have not taken a cookie cutter approach to the coworking space. We offer very affordable monthly memberships starting at US$ 30/month and host a lot of meetings here at no charge. We are also a community center in addition to a work space.' Entrepreneurial events at The Refinery are facilitated by Indiana Wesleyan University with the help of the grant from Lilly Endowment. Carol Brown, Associate Dean of Life Calling & Career at Indiana Wesleyan University, says, 'This program is funded through the Lilly Endowment's "Accelerate Indiana" grant, which seeks to encourage entrepreneurial activity among students and local entrepreneurs. We fund internships, even if the company is a student-run business with the goal of creating jobs in Indiana.' Read on...
Mohammad Anas Wahaj | 12 feb 2017
Although simulations and branching scenarios are valuable online training tools, but 'Virtual Reality' is a step ahead and provides learners ability to seamlessly immerse themselves into the learning environment without distractions. Christopher Pappas, founder of eLearning Industry, shares ways to use virtual reality (VR) in online training - (1) Take The Risk Out Of Compliance And Safety Online Training. (2) Allow Corporate Learners To Perfect Their Approach. (3) Offer Online Training For The Masses. (4) Prepare New Hires For Professional Success. (5) Provide Mistake-Driven Learning Opportunities. (6) Transport Corporate Learners To Another Locale. Read on...
Mohammad Anas Wahaj | 28 jan 2017
Creating long-term and sustainable partnerships between businesses and nonprofits, can play a valuable role in tackling social challenges facing communities. Hussein Farah, founder and executive director of New Vision Foundation, explains how nonprofits can build partnerships with corporations and derive benefits from these meaningful relationships for the communities they serve - (1) Have a strong and relevant mission that provides distinctive value to the community and relates to the values of a corporate partner and identifies it as a significant contributor. (2) Leadership of nonprofits should effectively and compellingly communicate the mission to the corporate partner. Strong marketing effort is required that embodies the mission and displays business sense. (3) Nonprofits should create a solid board that assists in dissemination of its value proposition on a peer-to-peer basis. Boards that include corporate members would be more effective in negotiating the terms of partnerships. Moreover, nonprofits must be clear in their expectations from corporate partners, who should beforehand know their resource commitments. Read on...
Mohammad Anas Wahaj | 21 jan 2017
Building a successful CSR (Corporate Social Responsibility) program requires commitment, consistency, continuity and culture within an organization. Claudia Schiepers, Chief Marketing Officer of Greystone and winner of The CMO Club's CSR Award'2016, helped promote a culture-centric curriculum for CSR and shares valuable insights to inspire marketing leaders to develop a successful CSR program in their organizations - (1) Start from the ground up: 'We try to engrain it in everything that we do. I would say start small, test and grow it from within the company...It's all about making suggestions, trying things out and then rolling them out across the organization.' (2) Assemble a top-notch toolbox: 'We gave them a lot of tools. We have employee engagement data that we share with managers, (teaching) them how to have difficult conversations and great conversations. So, it's all about empowering the managers in your company to use the system, having your employees feel like they are involved in it.' (3) Give instruction: Developed a culture book that outlines standards of behavior when it comes to being charitable. 'We say, at Greystone, (caring) means being interested in or concerned about the wellbeing of others. It means that you actively listen, keep an open mind, seek to understand, treat people with respect and kindness. We don't allow yelling. Mentor others, foster other's development, lead by example.' (4) Know that if you build it, they will come: Strikes a balance between good PR and sincerity by publicly commending their local offices' good deeds on social media platforms. 'I think that makes the story more powerful because it is not a corporate driven initiative. We don't do it to get a pat on the back afterwards. I think that's the key for our social responsibility. That is the biggest return on the investment, that we get people that care about other people to join our company.' Read on...
Mohammad Anas Wahaj | 21 dec 2016
To identify common traits of entrepreneurs, Harvard Business Review (HBR) and Ernst & Young (EY) recently collaborated on a study to review three decades of entrepreneurship and 9200 winners of EY's Entrepreneur of the Year program. According to the report, winners over the past 30 years created more than 14 million jobs and contributed roughly US$ 1 trillion of revenue to the U.S. economy. Moreover, 46% percent of the winners were the founders of more than one business. The report found the following charachteristics that entrepreneurs share - (1) They recognize talent. (2) They are focused on growth. (3) They do their research. (4) They're purpose driven. Read on...
All Successful Entrepreneurs Share These 4 Qualities
Author: Nina Zipkin
Mohammad Anas Wahaj | 02 dec 2016
The rising tide of mobile devices brought with it the deluge of apps. As of June 2016, there were an overwhelming 4.2 million apps available on both the Google Play Store and Apple App Store. For an app to stand out among such a crowded app-place is not an easy task. Dima Rakovitsky, Founder and CEO of ROKO Labs, shares the following best practices for an aspiring app inventor - (1) Know Your Audience: Diligently figure out who will use the app and what problem will it solve; Focus on customer aesthetics based on the platform (iOS or Android) they use and design accordingly. (2) Validate Before You Build: Research the competitive market; Do customer surveys; Draw user flows; Professionally design the app and make a clickable prototype; Share it with potential users and seek suggestions and feedback. (3) Marketing And User Acquisition Plans: Make sure app has viral components; Create a marketing strategy supported with strong tactics; Have a marketing and advertising budget. (4) Make a Positive First Impression: It is key to acquiring and retaining users; Have a well-designed and memobrable app icon with short engaging description; To reduce churn rates, make sure your app is fast, intuitive and allows anonymous usage. (5) Easier is Always Better: Keep your app simple and accessible to everyone; Have understanding of UI (User Interface) and UX (User Experience). (6) Consistency Is Key: The app should look and feel cohesive; Have unified color scheme and consistent typography; Make sure your app takes advantage of the unique features and norms of each mobile platform, but still coordinates with your website. Read on...
Mohammad Anas Wahaj | 29 nov 2016
Philanthropic giving continued to thrive in US and exceeded US$ 373 billion in 2015. Educational institutions got 12.86% (US$ 48 billion) of the total. As public funding to education gets reduced, colleges and universities are realigning strategic objectives and development goals to suit the funding priorities for donors and organizations. Donors have their own criteria to determine the funding goals that make an impact. According to Charles Koch, businessman and philanthropist, 'It is simply identifying organizations which want to make life better by empowering free will and enterprise. I decided that I wanted to give as many people as possible ideas so that they could transform their lives. That's been my motivation.' Michael Lomax, President and CEO of UNCF.org, recently shared his views on the potential for social modeling between UNCF and Charles Koch Foundation, and their US$ 29 million partnership for tuition assistance and career development. He says, 'The success of this program lies in our shared vision that a mind - and a life - is a terrible thing to waste. It is why our partnership's ultimate goal is to give students the opportunity to explore the values and skills of an entrepreneur, and better understand how an entrepreneurial mindset will benefit both them and their communities.' Nicholas Perkins, Founder and CEO of Perkins Management Services Inc, explains about his support to Howard University, 'Anytime that a minority company has an opportunity to partner with an historically black institution, that partnership should be the base from which growth and progress for that particular campus comes. So we always try to fit ourselves into that puzzle.' Educational institutions often find funding success by proactively tapping into the goodwill of graduates and stakeholders. Miami University of Ohio invested a substantial amount from its fundraising campaign towards enhancing academic programming in media studies, writing and gerontology. It launched 'Miami Plan', a 36-credit hour course mandate for all students to be immersed in and appreciative of the impact of liberal arts across all career paths. Gregory Crawford, President of Miami University of Ohio, says, 'For me, people don't expect a physicist to have such a passion for the liberal arts, but it had such a big impact on my life, my leadership style and my interests. I couldn't be more enthusiastic in sharing how it helped me to learn about human flourishing and in thinking more holistically, which was super important to me in the physics world.' He adds, 'Many of our own alums and donors understand the value of the education provided to them, and they love what we're doing with the Miami plan, so they freely invest in that vision.' Read on...
What inspires people, corporations to give to higher education?
Author: Jarrett Carter
Mohammad Anas Wahaj | 06 nov 2016
Organizations should continue to seek innovation to stay relevant and competitive. Achieving continuous innovation is challenging and organizations have to create an innovation-driven culture as a long-term strategy to sustain it. Manoj Vig, Enterprise Architect at Shire Pharmaceuticals, shares his views on innovation, how to establish innovation teams and what should be done to ensure innovation success - (1) Organizational DNA: Innovation is neither a project nor a process, it needs to be part of organizational DNA; Focus on teams and groups. (2) Collaboration is important: Collaborative environment helps innovation to sustain and succeed in innovation; Collaboration develops and refines innovative ideas. (3) Find zoom out team members: Include members with diverse set of skills and competencies, and those who can zoom out to get a bigger picture. (4) Innovation teams and performance engines: Innovation teams are necessary to provide performance teams to work better. Better coordination and partnership between the two for seamless and continuous innovation. (5) A crazy man's idea: Nurture ideation in organizations even though ideas may initially seem difficult or impossible; Encourage sharing and free flow of ideas. (6) Glocalization and reverse innovation: Innovation teams should learn from these concepts and seek out what has been successfully done as a prlect for a specific use case at one place and reconfigure it for a larger user base within the organization. (7) Innovation catalysts and champions: Look for innovation catalysts that will become part of a dedicated team and then find innovation champions within existing and potential user communities to work with catalysts to solidify the innovation-based culture thinking within the organization. (8) Don't worry, be crappy: As Guy Kawasaki once said the phrase to make a point that when something is done to be radically different and better, waiting for perfection is not a good strategy; Deliver products and services quickly and without fear of failure. Such products/services can be tagged as beta or in incubation for user awareness. This helps engage with users early, set the right level of expectations and create a positive feedback loop. (9) Don't just focus on problems: Solving current problems with users provide quick wins and credibility boosters and must be used by innovation teams to expand their focus and work towards identification of opportunities for users that did not exist before; Focus on creating new opportunities and disrupting current ways of doing things. Read on...
Mohammad Anas Wahaj | 03 nov 2016
There is always a difference of opinion when it comes to whether entrepreneurship is an inherent trait or it can be taught and learned. Both sides seem to have reasonable examples to justify their perspective. For those who value the concept of entreprenuership in business or are contemplating to tread entrepreneurial path, here are some good reads - (1) 'Stay Hungry, Stay Foolish' by Rashmi Bansal (2) 'Creativity Inc.' by Ed Catmull (3) 'Zero to None' by Blake Masters and Peter Thiel (4) 'Business Start Up 101' by Chris Gattis (5) 'The Four Hour Work Week' by Timothy Ferriss (6) 'How To Win Friends And Influence People' by Dale Carnegie (7) 'The Life and Business Lessons of Warren Buffett' by George Ilian (8) 'The Fountain Head' by Ayn Rand (9) 'Think and Grow Rich' by Napoleon Hill. Read on...
Mohammad Anas Wahaj | 31 oct 2016
45% of increase in jobs has been recorded in the creative economy since 1997 and it made upto 2.6 million jobs in total. Web design demands creativity, attention to detail, and practice. To observe and understand the work of successful designers and learn from it can help budding designers to master the art of web design. Here are some ways to enhance web design skills - (1) Avoid slideshows and carousels: They provide more information than what visitors can absorb; Offer a concise value proposition, particularly on homepage; Provide meaningful and relevant content. (2) Simplify the navigation through your design: Complex website with too many options can be counterproductive; Uncrowd your sidebar and header; Minimize dropdown menus; Be mobile-friendly. (3) Use a sketchbook: Assists during brainstorming and helps to organize design process better. (4) Try the squint test: Continuous staring at screen harms visions, take a break and view the design with partially closed eyes. Squint few times, and the prominent aspects of the design will be clearly visible; Provides clarity on website's focal points and sections that are to be highlighted. (5) Black, white and gray should be your starting point: Beginning with shades of gray and then adding colors helps to create a website that lets user focus on the crucial aspects of the site; Also helps to prevent from overdesigning a page. Moreover, technology facilitates creativity and helps design better websites through following ways - Seamless integration; Breaking down barriers; Creative alliances; Informational accessiblity; Advanced graphic tools; Expert feedback; Low cost of failure; Massive marketing platform; Adapt to survive; Percolation of creativity. Read on...
Mohammad Anas Wahaj | 29 oct 2016
Conflicts and wars, apart from taking human lives, causing destruction and displacing ordinary people, also disturbs affected children's educational future and creates regional human resources imbalances. The ongoing Syrian Civil War has led to an estimated quarter-million young people getting deprived of college education. Gordon Brown, former Prime Minister of UK and currently UN Special Envoy for Global Education, explains collaborative role of charities, philanthropists and nonprofit foundations to overcome educational deprivation of displaced students. He advocates the need of realizing the potential of social enterprises to fill the gaps in global education. He says, 'With 260 million children not in school worldwide, education needs more champions to match the enthusiasm of advocates in, say, the global-health and environmental movements. There is more room for innovation in education than in any other international-development sector, especially as digital technologies and the Internet become more accessible even in the world's poorest regions.' He shares how Catalyst Trust for Universal Education, an education focused social entperise founded by former New York University President John Sexton, is helping out in global education efforts. Catalyst Trust participates in PEER (Platform for Education in Emergencies Response) project intended to connect college-ready Syrian refugees with refugee-ready colleges. Explaining the future of PEER project, he comments, 'In time, PEER will serve as a conduit to higher education for displaced students worldwide, and it will cater to all education levels, by providing web-based information, points of contact, and much-needed counseling and support.' He advocates support to social startups like Catalyst Trust, that are working on various aspects of education globally. He encourages education reformers to learn from pioneering work of Sir Ronald Cohen on social-impact investing. He cites some specific pilot projects that individuals and organizations can support to make a difference in education - help refugee students in their education; human-rights education to determine how school curricula can best cultivate inter-faith understanding; help the two million students who are blind or visually impaired, and whose educational needs have long been neglected. With new technology, we can now leapfrog the 150-year-old braille system and instantly render text into audio recordings, making all types of learning materials accessible to the visually impaired. Mr. Brown concludes, 'For anyone who cares about education, our task is clear: to furnish millions of poor people, especially in the remotest parts of the world, with the innovations they need to transform and improve their lives through learning. As the Catalyst Trust intends to show, a little social enterprise goes a long way.' Read on...
Mohammad Anas Wahaj | 30 sep 2016
According to the first experts' poll conducted by Thomson Reuters Foundation (poll2016.trust.org), in partnership with Deutsche Bank, the Global Social Entrepreneurship Network (GSEN) and UnLtd, the top nations for social entrepreneurs are - (1) United States (2) Canada (3) United Kingdom (4) Singapore (5) Israel (6) Chile (7) South Korea (8) Hong Kong (9) Malaysia (10) France. The poll included survey of about 900 social enterprise experts (social entrepreneurs, academics, investors, policy-makers and support networks) in the world's 45 biggest economies. 85% of the experts said the number of social entrepreneurs finding ways of combining business with social purpose was growing although there is little data tracking the sector. According to Natalia Oberti Noguera, founder of Pipeline Angels (US), 'If someone's interested in financial return on investment, that's not a good fit. We're about so much more. We're about doing good, we're about doing well.' Nearly 60% of the experts surveyed cited three major challenges in the growing sector - people do not know what social entrepreneurs do, which makes raising funds difficult and selling to governments is an uphill struggle. Anne Katrine Heje Larsen, founder and CEO of KPH (Denmark), says, 'There are still too many people who view social entrepreneurs as a bunch of hash-fuming utopian people in knitted sweaters. They couldn't be more wrong.' According to Ayşe Sabuncu, co-founder of Impact Hub Istanbulin (Turkey), 'People do not understand social entrepreneurs create money making businesses like any other business, and they question the philosophy of it if the entrepreneur ends up making profit.' Andy Carnahan, a Swedish social entrepreneur, says, 'A greater understanding of how for-profit businesses can be a driving force for social good would help. We need this (awareness)...among the public who don't realize how much good can be done by a for-profit business that has a social good built into its business model.' Poll found that India, Philippines and South Korea are among those where social entrepreneurs were finding it easiest to access investment. According to Prashanth Venkataramana of Essmart Global, 'A lot of people see India as an opportunity overseas, especially in America.' Bank of America's 2016 survey found that 85% of millennials were interested in having a social impact through investment. It also found that women were more interested in impact investing than men. Peetachai 'Neil' Dejkraisak of Siam Organic (Thailand) says, 'World-class social enterprises are run by women in Asia. They do a really good job balancing the social and financial objectives.' Rosemary Addis, chair of Impact Investing Australia, says, 'Individual enterprises are finding a niche and finding they can engage the market and sell their products or services. But as a sector, the concept of social enterprise and purpose-driven business has not yet got mainstream awareness. That's a job ahead to educate the public.' Read on...
Mohammad Anas Wahaj | 19 sep 2016
Comedian John Oliver in one of the recent episode of 'Last Week Tonight' on HBO described journalism industry's 'dire straits' and analyzed the depressing financial state of journalism in 2016 and the subsequent tendency for news outlets to focus on stories that get the most traffic. Moreover, he emphasised the importance of traditional reporting via newspapers that often get quoted by TV news channels. He says, 'It's pretty obvious without newspapers around to cite, TV news would just be Wolf Blitzer endlessly batting a ball of yarn around. The media is a food chain which would fall apart without local newspapers.' On the current financial situation of journalism, falling print advertising revenue and digital journalism, he says, 'A big part of the blame for this industry's dire straits is on us and our unwillingness to pay for the work journalists produce. We've just grown accustomed to getting our news for free and the longer that we get something for free, the less willing we are to pay for it...If journalists are constantly required to write, edit, shoot videos and tweet, mistakes are going to get made. It is clearly smart for newspapers to expand online. But the danger in doing that is the temptation to gravitate towards getting the most clicks.' Read on...
John Oliver examines journalism's many problems: The blame is on us
Author: Adam Gabbatt
Mohammad Anas Wahaj | 09 sep 2016
Journalism industry faces numerous challenges and is going through a difficult phase, as comedian John Oliver recently expained in his show on HBO. But there is also a ray of hope as the demand for good content is high and there is need of editorial skills. Journalism aspirants, who aspire to be Bob Woodward or Carl Bernstein, may not feel happy about it though. Kayvan Salmanpour, chief content officer at digital marketing agency iCrossing, says, '99% of brands struggle with content because they publish without an editorial mindset. So I think (editorial is) hugely important - now more than ever.' He explains what brands can learn from media companies when it comes to content and suggests the following - (1) Hire an editor in chief who can have ultimate control of the content produced and can assure it's quality. Content represents the brand. (2) Create an editorial mission statement before anything else. There is need for clarity of objectives and everyone in the organization should be aligned to it. (3) Put the audience first as compared to brand/product first. Create content that is audience focused. Find the intersection between what the audience wants to read and what the brand stands for. (4) Don't try to be everything to everyone. Good content fits seamlessly between the brand and its target audience. It may even require conducting psychographic studies of the target audience and thinking about their habits in excruciating detail. Read on...
Journalists, take heart - Content marketing needs you
Author: Lisa Lacy
Mohammad Anas Wahaj | 07 sep 2016
Students have to be taught about entrepreneurship and innovation early in their educational stage to better prepare them to adapt to the technology-enabled disruptive future of the world of work. Experts predict that technology is transforming work so rapidly that 40% of the jobs of today will disappear within 10-15 years. According to The Committee for Economic Development of Australia (CEDA), advances in computer technology and automation would result in around five million job losses. Prof. Stephen Martin, Chief Executive of CEDA, says, 'If we do not embrace massive economic reform and focus on incentivising innovation, we will simply be left behind in an increasingly competitive global marketplace.' Jo Burston, serial entrepreneur and founder of small business platform 'Inspiring Rare Birds', has created an education venture 'Phronesis Academy' with Prof. Richard Seymour of Sydney Business School. According to Ms. Burston, 'Phronesis in Greek means practical wisdom - it's all about learning in action. There is actually no right or wrong and there is no pass or fail because we know that in entrepreneurship those things don't actually exist...We need to have young people thinking as entrepreneurs as they go into businesses because businesses are wanting to innovate. So the people who can innovate and create new revenue lines are the ones who are going to be highly regarded in their positions and I think there's an entrepreneurial mindset around being able to do that.' Jayant Prakash, business teacher at Darwin High School, says, 'It's very important to know entrepreneurial skills because every day we get up in the morning and we are dealing in the world of business, we want our young people to be innovative in nature and this subject gives them the chance to develop ideas.' Read on...
Why High School Is The Best Place To Nurture Our Entrepreneurs
Author: Cathy Anderson
Mohammad Anas Wahaj | 31 aug 2016
Technology-driven transformations are clearly visible in human resources management. HR experts from Forbes Human Resources Council share their views regarding five areas where technology is impacting to make human resource practices more effective and efficient - (1) Digital Interviews Save Time And Money: Rohit Paul of Academy For Urban School Leadership, says, 'Digital interviewing allowed candidates to use whichever technology they preferred - phone, tablet or laptop - to record their responses and provided screeners with an opportunity to review on their own time. It saved my team hundreds if not thousands of hours.' (2) Everyone Can Connect Through Social Media: Ben Martinez of HireVue, says, 'Social media opened doors for human resources professionals years ago, allowing us to be more open and to connect with people in a different way...we use live-streaming apps like Periscope or Facebook Live for big meetings or Snapchat to share stories of our workdays.' (3) Paper Records Are Now Digital: Sarah O'Neill of Digital Trends, says, 'Technology has allowed everything from new hire paperwork to cases of discrimination to be easily trackable by including date/time stamps and reminders to help keep never-sleeping HR departments on track.' (4) More Focus Can Be Placed On Relationship Building: Angela Nguyen of Ad Exchange Group, says, 'With technology greatly helping to streamline (basic HR tasks)...professionals can now spend more time on what humans do better than machines. They can keep their ears to the ground, analyze what motivates employees, ensure that values from leadership align with the culture of the company, and refine ways to develop stronger and happier teams.' (5) Geographical Boundaries Are Eliminated: Sabrina McGrail of Techstars, says, 'It's now entirely possible to have a global team and talent pool...alignment to our values is stronger than it's ever been. That wouldn't be possible without tools like Slack and advanced video conferencing.' Read on...
Five Ways Technology Is Impacting HR For The Better
Mohammad Anas Wahaj | 28 aug 2016
The interactions and engagement of brands with their audience and customers now happens in real-time, thanks to social media and technological innovations. But the similar engagement with employees and worker is far off, and happens only through annual performance reviews or employee surveys. Michael Papay, Co-founder and CEO of Waggl, explains, 'Even organizations that really care about personal development typically run a 360-degree feedback process only every 3-5?...Most business and HR leaders agree that traditional methods of listening to and engaging with employees, while full of positive intent, have had little impact on driving business health, let alone business strategy. Yet, despite this shift in attitude, most organizations are still relying primarily on the annual survey to communicate with employees.' Waggl conducted a survey on its platform obtaining response from 575 people (business leaders, HR leaders and consultants) - 98% were positive about listening to employees and incorporating their ideas is critical to an organization's success; Only 38% were positive about hearing from employees once a year (via an annual survey) gives organizations the timely insights they need to be successful. Following were the response (526 answers, 7550 votes) about top human capital/people priority for 2016 - (1) Encouraging/engendering a growth/ownership mindset, we call it leadership at all levels. (2) Leadership development throughout the field, with a strong emphasis on personal accountability. (3) Agility, collaboration and trust. (4) Finding the right talent who are innovative and can take the organizations to the next level. (5) Influencing the company culture to have more authentic, people oriented people managers and reward and promote those who are successfully engaging their people, not the ones that get the best results but do not show the right leadership behaviors. Read on...
Business 2 Community:
The Importance of Developing a People Strategy that Supports Your Business Strategy
Author: Michael Papay
Mohammad Anas Wahaj | 26 aug 2016
Businesses work in ever changing environment and they have to effectively adapt to it for survival and success. Continuous learning and knowledge seeking approach can help owners and employees safeguard their business's future. Nowadays, with technology-enabled knowledge and learning available all the time online, they don't even have to leave their work and can get it whenever they have time. Flexibility and accessability are the strengths of online education. Currently, with a number of online initiatives by many education providers, the range of learning modules available in a number of diverse fields have multiplied. The choice is in the hands of the learner and acquiring new skills is just a click or tap away. Virtual Learning Environments (VLEs) provide courses on various topics of business, management, technology etc, and students can submit coursework, receive feedback and marks, and participate in duscussion forums with mentors and peers. Synchronised teaching allow students and teachers to connect and communicate in real-time from different locations. MOOCs have made massive progress since 2008, when they were first launched. Many traditional education providers have MOOCs as part of their online strategy. MOOCs incorporate various elements like forums, social networks, blogs, videos and written materials as part of their learning environment. With continuing advancements in communication technologies, MOOCs will also improve and transformation will also happen in their business model. Latest concept under research in online education is MiRTLEs (Mixed Reality Teaching and Learning Environments). The emphasis here is to enable students to virtually join a lecture through webcam. As the research in online education continues, there will always be availability of better learning environments that fulfil the needs of business owners and their employees. Read on...
Mohammad Anas Wahaj | 25 aug 2016
Entrepreneurs thrive in regions and countries that have developed better and facilitating entrepreneurial ecosystem than others. According to Alberta's Center for Innovation Studies, Canada has the second-highest level of entrepreneurial activity in the world. Andrea Stairs, Managing Director of eBay Canada, provide five traits of successful online entrepreneurs shared by winners of eBay Canada's 'Entrepreneur of the Year' award - (1) They are strategic. They map out their growth. A recent BDC survey of Canadian entrepreneurs found that successful businesses are much more likely (71%) to have a strategic plan than less successful companies (46%). (2) They think globally from the outset. (3) They focus on niches to differentiate themselves from the competition. (4) They are passionate and resourceful. (5) They are resilient. They learn from failure and pivot in the face of obstacles. Read on...
Mohammad Anas Wahaj | 18 aug 2016
According to WordStream.com, 'Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, a majority of organizations fail to ever realize the promises of marketing analytics.' It is imperative for marketers to overcome analytics related challenges and bring customers closer to the brands and serve each one of them in the best possible way. Ensuring better data quality, effective knowledge and skills to analyze data, focus and clarity of goals, collaborative approach and creativity, will provide what marketing analytics promises. In KPMG's 2016 Global CEO Outlook, 84% of CEO's indicated their concern about the quality of the data they use to make decisions. Moreover, Forrester Research noted that 58% of the work in a business intelligence initiative is spent on trying to find the right data and integrate it for analysis. Openprise released a study on marketing data management, noting barriers to data management success included - Poor data use/accessibility (54%); Poor data quality (44%); Poor database integration (37%). Study by Ascend found similar challenges to data-driven marketing, listing integrating data across platforms and enriching data quality and completeness as the top two challenges. Finding the right data and analyzing it properly and gain valuable insights is the key to effective data-driven marketing. This requires specialized knowledge and expertise for marketers. eMarketer points to an IAB study that found that 34.8% noted a lack of internal experience at the functional and operational level as a major obstacle to deploying and deriving value from data-driven marketing. Moreover, collaborative approach and focus are other critical factors required to get maximum results. Amar Doshi, VP of Product at 6sense, says, 'Marketing can't operate in a silo if the enterprise wants to be successful at data-driven marketing. It takes a team that includes resources across the organization to work together.' He adds, 'Marketers are also trying to do too much and, as a result, not doing anything well.' The key is to agree on performance goals and metrics. CMO Solution Guide suggests to always be testing and measuring. But in all these processes and focus, importance of creativity should never be forgotten. Robert Glazer, founder and managing director of Acceleration Partners, says, 'Marketing needs to do both, but too often it's choosing the data over creative. Focusing on creative doesn't mean ignoring data. In fact, data plays an important role in directing creative. Incorporating both data and creativity means maintaining a balance between insight-driven ideas and compelling execution. Smart marketers bring their creative team and data geeks together.' Read on...
Mohammad Anas Wahaj | 25 jul 2016
Prof. Henry Chesbrough of University of California at Berkeley, coined the term 'Open Innovation' in his book "Open Innovation: The New Imperative for Creating and Profiting from Technology" that was published on 2003. According to website OpenInnovation.net, 'Open Innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.' Organizations are now more commonly adopting open innovation. As Prof. Chesbrough suggested in his research few years ago that nearly 80% of organizations were already dabbling with open innovation in some form or other. In 2015, Carlos Moedas (European Union's Commissionar for Research, Science and Innovation), outlined the goals for his organization as 'Open Innovation, Open Science and Open to the World'. Recently EU published a paper to highlight its commitment to an open and transparent approach to innovation and related policy initiatives. In terms of supporting open innovation throughout Europe, the EU's focus is in four key areas - PUBLIC SECTOR: By providing a regulatory framework that supports and incentivizes open knowledge and cooperation; FINANCIAL SECTOR: By ensuring that innovation-friendly funding is available; INNOVATIVE BUSINESSES: By reducing market fragmentation throughout Europe to help companies commercialize their work; ACADEMIA: By supporting the development of co-creation capabilities and the ease with which research finds its way into business. Supporting 'Open Science' is a key part of the EU's desire for more effective and open innovation as it facilitates the free movement of knowledge throughout the continent. In this regard, EU is focusing efforts in five key policy areas - Fostering and creating incentives for open science; Removing barriers to open science; Mainstreaming and further promoting open access policies; Developing research infrastructures for open science; Embedding open science in society as a socio-economic driver. The final component of EU's open innovation strategy is to foster international cooperation in research and innovation. Horizon 2020, is one such program in the direction of making open science a norm globally. Moreover, international cooperation is key to tackle issues like climate change, driverless technology etc. The paper concludes, 'Science and innovation are global endeavours and researchers should be able to work together smoothly across borders, particularly on large-scale common challenges. The strategic approach to EU international cooperation aims to develop common principles and adequate framework conditions for engaging in cooperation.' Read on...
Open Innovation, Open Science And Open To The World
Author: Adi Gaskell
Mohammad Anas Wahaj | 17 jul 2016
In today's highly competitive and fast paced world of business, innovation can be a differentiating factor and a source of strategic advantage. It can help businesses to stay ahead on the success curve. Risk-taking is an important component of innovative thought process and activity. Val DiFebo, CEO of Deutsch New York, suggests three ways to encourage employees to take risks and build an innovation seeking organization - (1) Explore Unchartered Territory: Encourage risk-taking by rewarding and applauding new ideas and by listening and building when teams want to do things that don't exist. Explore the uncharted territory strategically and patiently. (2) Support the Ideas: Provide support financially and practically. But budget carefully for risks involved. Be realistic when evaluating returns on these investments. Encourage employees to take calculated risks. (3) Be Passionate: It takes courage and passion to introduce new idea. Ask employees to bring ideas they are passionate about. Asking people to be a bit vulnerable encourages risk-taking and can be tremendously rewarding, as well as provide an element of team bonding. Accepting failures of the past and learning from them minimizes the risk of repeating them in future. A smart risk is well thought out and demonstrates that employees have looked at other options and genuinely believe that the risk is worth the gain. Read on...
The One Thing Every Company Gets Wrong About Innovation
Author: Val DiFebo
Mohammad Anas Wahaj | 27 jun 2016
Women are more prominently visible in some professions, but not in all. According to the International Interior Design Association, 69% of the 87,000 design practitioners in the United States are women. But the dismal stat is that, only 25% of firm leaders are female. Although Zaha Hadid, Odile Decq and Jennifer Siegal have reached the top and inspired other women to walk in their footsteps, but there are challenges that women face to get there. Here are views of the four creatives that have worked hard to be leaders in design and architecture - (1) Nicole Hollis, Principal and Creative Director of NICOLEHOLLIS: CHALLENGES - 'Working on construction sites can occasionally be challenging...Also, getting out of my office and working together on site, rather than via email or phone, generates a lot of mutual respect.' OPPORTUNITIES - 'I believe that women have the same opportunities as men. Often having quiet determination and hanging in there during the tough times can be more of a factor than gender.' (2) Lisa Bottom, Design Principal at Gensler San Francisco: CHALLENGES - 'I learned early on that my proclivity for hard work would serve me well. I had to work harder than most of the men and ensure that all my delivered product was the best I could produce.' OPPORTUNITIES - 'The Co-CEO of Gensler, Diane Hoskins, is a woman. Our most recent Chairperson of the Board of Directors of Gensler, Robin Klehr-Avia, is a woman, and the Managing Directors of many of the Gensler offices are women. Gender is no longer the determining factor for success in a design career.' (3) Anne Fougeron, Principal of Fougeron Architecture: CHALLENGES - The challenge is to convince people that you are as capable as your male colleagues. There seems to be an underlying assumption that men understand and know more about construction than women!' OPPORTUNITIES - 'I think women are primed to take over and be the new emerging voice in the field of architecture...We must remember to always ask for what is rightfully ours.' (4) Kendall Wilkinson, Principal of Kendall Wilkinson Design: CHALLENGES - I never thought about being less or more because of my gender, I always knew that I had something to bring to any table, regardless of the audience.' OPPORTUNITIES - 'Doors are opening in so many areas related to design now. More and more, you are seeing women in construction be it electricians, project managers, or even general contractors...our industry is undergoing disruption which I think will lead to interesting new paths for both women and men.' Read on...
Mohammad Anas Wahaj | 20 jun 2016
Designers need continuous flow of creative ideas and motivation in their work. Sometimes they reach a state of creative block when they lack internal motivation and inspiration to generate ideas. In such situations an external source of inspiration would be of assistance. Following are 8 online resources for designers that can provide the spark of creativity and rekindle inspiration - (1) Designspiration: A design portal that has architecture, typography, illustrations and print. Features the work of global artists and innovators. (2) Dribbble: A hub for creatives to connect, share and inspire one another. Includes typography, website design, logos, illustrations and graphics. Designers can also be hired through the site. (3) Awwards: Recognizes best designed website from around the world. Jury comprises of renowned designers, bloggers and agencies. It rates websites and gives score comprised of different elements, including creativity, design, content and usability. (4) Siteinspire: Has some of the best filtering of any design portal. Can choose from multiple categories, and follow designers and their work. (5) Smashing Magazine: Includes editorial and professional resources for designers and developers. Have blogs from designers. (6) The Best Designs: Includes web design works of best designers. Helps find, connect with and share work with other designers. (7) Behance: Have archives of graphic design, photography, interactive design, art direction, illustration and more. (8) Adobe Kuler: As color is one of the most important aspect of design, Adobe Kuler can help one share, create and browse color schemes from designers and users around the world. Read on...
Business 2 Community:
8 Incredible Online Resources for Creative Design Inspiration
Author: Brittney Ervin
Mohammad Anas Wahaj | 18 jun 2016
Family-owned businesses exist through out the world. According to Wikipedia, 'A family business is a commercial organization in which decision-making is influenced by multiple generations of a family - related by blood or marriage - who are closely identified with the firm through leadership or ownership...Family business is the oldest and most common model of economic organization.' During the formative stages, these businesses reflect the decision-making and working style of the owner and the ideas follow a top-down approach. But as the organization grows and become successful, and the management systems evolve there arise a need of outside professionals and top managers to bring fresh ideas and expertise, take over some tasks and roles from the owner, and further accelerate the growth of business. But according to Prof. Marleen Dieleman of National University of Singapore, an expert in strategy and policy, 'Unfortunately, this arrangement frequently does not end well because of a simple, crucial mistake: While they may invest considerable time and money in finding, hiring and training the right outside professional, all too often owners of family businesses assume that an outsider can do the job without the owner changing their own behavior.' If the owners are unable to embrace the change, the approach generally fails. With regards to Asian family businesses, she says, 'In Asia most family firms are built around strong, hands-on family leadership, but are weak in systems.' So to successfully strengthen managerial systems through hiring an external professional, Prof. Dieleman suggests four steps that family firms should consider - (1) Take Stock: Introspection is the first step in the process. Owners should ask themselves critical questions regarding the whys and wherefores. (2) Set Up Formal Corporate Governance Rules: Before hiring an outside professional, build proper procedures and systems. Clearly define responsibilities, performance targets and authority levels. (3) Implement New Routines: Owners should feel comfortable with a hands-off approach and should not overstep their boundaries. This requires awareness, acceptance, training, and practice for all parties involved. It shouldn't be just designing the system, but the discipline to stick to the new rules and roles. (4) Hire Multiple Outside Professionals: Once the system is in place and implemented, then hire for clearly defined roles. Accept increased overheads and cost of professionalization. It may require a team of professionals to fulfil the multiple roles that owner single-handedly performed. Read on...
Mohammad Anas Wahaj | 11 jun 2016
Dr. Amantha Imber's new book, 'The Innovation Formula: The 14 Keys for Creating a Culture where Innovation Thrives', provides an authoritative curation of insights into innovation. Dr. Imber is an innovation psychologist and founder of Australian innovation consultancy Inventium. The book draws upon author's experiences, academic journals and research studies on innovation. It begins with an 'innovation culture audit' based on a survey of 28 questions, that will help assess an organisation's readiness and journey on the innovation path. The tips and case studies are classified into four levels or units of analysis: individual, teams, leadership and organization. These levels have a total of 14 key factors of innovation. (1) INDIVIDUAL LEVEL: CHALLENGE [Imagination breakthroughs (GE), Personal development hacks (Inventium)]; AUTONOMY [Design changes (Etsy, Vimeo)]; RECOGNITION [Innovation Awards (Intuit)]. (2) TEAM LEVEL: DEBATE [Voice of Youth (Infosys), Reverse mentoring (GE, Cisco, HP)], SUPPORTIVENESS ['Flat' teams (Mirvac]; COLLABORATION [Experts from other business units (Pfizer)]. (3) LEADER LEVEL: SUPERVISOR SUPPORT [Design thinking (Disney)]; SENIOR LEADER SUPPORT [CEO office hours (FourSquare), Customer Meetups (Etsy)]; RESOURCES [Hack Days (LinkedIn), Innovation Champions (Pfizer), Toolkits (Adobe, Nestle, CBA)]; GOAL CLARITY [Innovation KPIs (Mirvac)]. (4) ORGANIZATION LEVEL: RISK-TAKING [Annual failure report (EWB), Dare To Try awards (Tata, Pfizer)]; COHESION [Buddy Program (Buzz Products)]; PARTICIPATION [Hack Weeks (Etsy)]; PHYSICAL ENVIRONMENT [Central atrium (Circus Oz), Participatory office design (Mirvac)]. Dr. Imber cautions, 'Creating a culture won't happen overnight.' She sums up, 'Innovation is a learned skill.' Read on...
The Innovation Formula - 14 tips for business creativity and growth
Author: Madanmohan Rao
Mohammad Anas Wahaj | 08 jun 2016
Creativity and innovation help organizations thrive, grow and, stay relevant and competitive. Fast Company developed a list of 100 most creative and innovative professionals for 2016. The list includes individuals from 13 countries and has 50% representation of women. Here are selected few in HUMAN RESOURCES, ORGANIZATIONAL DEVELOPMENT AND CORPORATE CULTURE (The numbering is retained as in the original list) - (15) Carlos Mario Rodriguez (Director of Global Agronomy, Starbucks): For keeping Starbucks and farmers everywhere, full of beans. (22) Anna Young (Co-founder, MakerHealth): For enabling nurses to create their own solutions. (25) Kakul Srivastava (VP of Product Management, GitHub): For seeing the people behind the code. (26) Yasmin Belo-Osagie (Co-founder, She Leads Africa): For developing female entrepreneurs across Africa. (33) Abby Falik (Founder & CEO, Global Citizen Year): For channeling teenage wanderlust toward social good. (39) Alex Wolf (Founder & CEO, BOSSBABE Inc): For leading a millennial girl gang. (42) Dani Rylan (Founder & Comissioner, National Women's Hockey League): For giving women a shot at a professional sport. (48) Mary Roach (Author of 2016 book 'Grunt: The Curious Science of Humans at War'): For finding innovation on the front lines. (49) Wendy Davis (Founder, Deeds Not Words): For continuing to stand up for gender equality. (50) Quincy Delight Jones III (CEO, WeMash): For fostering harmony between mashup artists and copyright holders. (55) Adam Grant (Professor of Management and Psychology, The Wharton School, U. of Pennsylvania): For pinpointing the secrets of success. Author of the book 'Originals: How Non-Conformists Move the World'. (59) Tony Long (Founder & Director of FabLab, Northrop Grumman): For luring DIY to defense. (64) Amy McDonough (VP, FItbit Wellness, Fitbit): For bringing exercise to the enterprise. (65) Neha Narkhede (Co-founder & CTO, Confluent): For teaching businesses to read Kafka. (71) Ivan Askwith (Founder, Askwith & Co.): For knowing how to get fans more of what they want. Specializes in community building and crowdfunding projects that empower fans. (73) Kate O'Keeffe (Director, Cisco Hyperinnovation Living Labs, Cisco): For enabling huge companies to figure out the future, faster. (77) Bill Johnson (President, Corrisoft): For helping ex-offenders and detainees, get their lives back. (79) Markus Kressler (Co-founder and Managing Director, Kiron University): For providing refugees with a pathway to employment through higher education. (85-86-87-88) Jerry Stritzke (CEO, REI), Diógenes Brito (Product Designer, Slack), Shannon Schuyler (Chief Purpose Officer, PwC), Michael Fenlon (Global Talent Leader, PwC): For taking radical steps to improve corporate culture. Read on...
Mohammad Anas Wahaj | 06 jun 2016
According to the new research by Prof. Eliza Forsythe of University of Illinois at Urbana-Champaign, when hiring slows during recessions, the brunt of job losses is borne by job-seekers in their twenties and early thirties. Prof. Forsythe is an expert in labor economics. She says, 'Younger workers are less likely to be hired during recessions and, when they are hired, they tend to find lower-quality jobs and earn lower wages. More-experienced workers see neither of these effects. In fact, the evidence indicates that these more-experienced workers actually crowd young workers out of the labor market during recessions.' Prof. Forsythe explains that this disproportionate affect on young workers during recession make it difficult for them to acquire skills and experience, and establish their careers. Moreover, it also has negative effects on overall economy. It can become difficult for firms to get trained workers when older workforce retires. Explaining the plight of students who graduate during recession, Prof. Forsythe gives an example of Great Recession when the market for new lawyers collapsed. She says, 'In more recent years, hiring has recovered, but firms prefer to hire new graduates rather than those who happened to graduate during the recession and couldn't find jobs.' Prof. Forsythe suggests that clear understanding of hiring patterns and labor market mechanism during recession, is crucial for the design of effective labor market policies. She says, 'Since there are these long-term consequences, it means we might need to do more active interventions for young workers during recessions to make sure that they're not left behind.' Read on...
Illinois News Bureau:
Research - Young workers hit hardest by slow hiring during recessions
Author: Phil Ciciora
Mohammad Anas Wahaj | 03 jun 2016
Creativity and innovativeness are some of the most sought after skills and qualities that are required in all types of industries. These abilities keep the wheel of businesses and organizations running, and stay competitive. Fast Company developed a list of 100 most creative and innovative professionals for 2016. The list includes individuals from 13 countries and has 50% representation of women. Here are selected few in MARKETING, BRANDING, ONLINE COMMUNITIES, MEDIA and ENTERTAINMENT (The numbering is retained as in the original list) - (1) Lin-Manuel Miranda (Composer, Lyricist & Performer. Rap Musical 'Hamilton'): For making history in entertainment. (2) Divya Nag (Head of ResearchKit and CareKit, Apple): For moving Apple into the doctor's office. (3) Jill Soloway (Writer, Director, Producer at Topple, Amazon Studios): For televising the revolution. (4) Jean Liu (President, Didi Chuxing): For building China's biggest ride-sharing business at breathtaking speed. (5-6) Maria Grazia Chiuri and Pierpaolo Piccioli (Co-Creative Directors, Valentino): For turning a storied fashion house into a US$ 1 billion juggernaut. (7) Cindy Holland (Vice President of Original Content, Netflix): For offering Netflix viewers a lot more to binge on. (10) Amit Agarwal (VP and Country Manager, Amazon India): For extending Amazon's reach, one vendor at a time. (12) Katie Nolan (Host of Sports-Comedy Show Garbage Time): For shaking up sports. (13) Mark Fields (President and CEO, Ford): For steering Ford in a more adventurous direction. (15) Carlos Mario Rodriguez (Director of Global Agronomy, Starbucks): For keeping Starbucks and farmers everywhere, full of beans. (17) Rachel Tipograph (Founder & CEO, MikMak): For making infomercials binge-worthy. (18-19-20-21) Sarah Schaaf (Community Director, Imgur), Alex Chung (Founder and CEO, Giphy), Adam Leibsohn (COO, Giphy), Nick Bell (VP of Content, Snapchat): For creating and curating the most clickable content on the Internet. (25) Kakul Srivastava (VP of Product Management, GitHub): For seeing the people behind the code. (27) Baba Ramdev (Founder, Patanjali Ayurved): For disrupting India's US$ 49 billion consumer packaged goods market. (28) Martin Lotti (VP, Global Category Creative Director, Nike): For stretching Nike in new directions. (29-30-31) Will Ruben (Product Manager, Facebook), Laura Javier (Product Designer, Facebook), Jasmine Probst (Content Strategy Manager, Facebook): For seizing the moments through Facebook Moments photo app. (35) Sara Wallander (Concept Designer, H&M): For putting a new face on H&M through eco-conscious beauty products at low cost. (37) Kathleen Kennedy (President, Lucasfilm): For restoring the Force to "Star Wars". (38) Dylan Field (Co-founder & CEO, Figma): For redrawing digital design. (39) Alex Wolf (Founder & CEO, BOSSBABE Inc): For leading a millennial girl gang. (40) Chance The Rapper (Musician, Chance The Rapper): For generating music that's priceless. (41) Jennifer Bandier (Founder, Bandier): For turning leggings into art. (42) Dani Rylan (Founder & Comissioner, National Women's Hockey League): For giving women a shot at a professional sport. (43) Jill Szuchmacher (Director, Google Fiber Expansion, Alphabet): For shaking up the hidebound business of broadband. (44) Zainab Salbi (Host of The Nida'a Show): For being a voice of change and foster frank communication in the Middle East and North Africa. (45-46) Abby Schneiderman and Adam Seifer (Co-founders and Co-Chief Executives, Everplans): For helping us make arrangements through a mobile-optimized consumer platform to build a digital vault of everything. (47) Chris Young (SVP & GM of Intel Security Group, Intel): For expanding Intel's arsenal through products with focus on bettering customer's security infrastructure. (50) Quincy Delight Jones III (CEO, WeMash): For fostering harmony between mashup artists and copyright holders. (51) Jeff Turnas (President, 365 by Whole Foods Market): For lowering the grocery bill. (52-53) Heben Nigatu (Social Producer, The Late Show with Stephen Colbert), Tracy Clayton (Co-Host, Another Round, BuzzFeed): For mixing comedy with commentary. (55) Adam Grant (Professor of Management and Psychology, The Wharton School, U. of Pennsylvania): For pinpointing the secrets of success. Author of the book 'Originals: How Non-Conformists Move the World'. (60) Ryan Coogler (Director, Marvel Studios): For being a knockout filmmaker. (63) Emily Oberman (Brand Designer & Partner, Pentagram): For giving Snoop's product line some California cool. (64) Amy McDonough (VP, FItbit Wellness, Fitbit): For bringing exercise to the enterprise. (65) Neha Narkhede (Co-founder & CTO, Confluent): For teaching businesses to read Kafka. (66) B. J. Novak (Co-founder, Li.st): For putting everything in order. Allowing people to create and share content in the form of list on Internet. (69) Ricardo Vice Santos (Co-founder and CEO, Roger): For being a fresh voice in messaging. Lets users exchange recorded sound snippets. (71) Ivan Askwith (Founder, Askwith & Co.): For knowing how to get fans more of what they want. Specializes in community building and crowdfunding projects that empower fans. (76) Susan Salgado (Managing partner, Hospitality Quotient): For spreading hospitality. (80) Asako Shimazaki (President, Muji USA): For importing the cult of Muji, Japanese housewares brand, to the United States. (81) Cassidy Blackwell (Brand Marketing Lead, Walker & Company Brands): For combining razor-sharp storytelling with product marketing. (82-83) Caitlin McFarland and Emily Gipson (Co-founders, ATX Television Festival): For getting television fans off the couch. (84) Nicole Van Der Tuin (Co-founder and CEO, First Access): For turning mobile phone payments into credit histories. (91) Kamasi Washington (Jazz Saxophonist, Kamasi Washington): For breathing new energy into jazz. (94) Moj Mahdara (CEO, Beautycon): For seeing beyond the cosmetic. (96) Sally-Ann Dale (Chief Creation Officer, Droga5): For energizing brands. (98) Ahmed Abdeen Hamed (Research Assistant Professor, University of Vermont): For discovering drug links in hashtags through computer program that data mines social media. (100) Lilly Singh (Entertainer, YouTube): For creating a unicorn business. Read on...
Mohammad Anas Wahaj | 24 may 2016
Altimeter Group's April 2016 report, 'The Race Against Digital Darwinism: Six Stages of Digital Transformation', defines 'Digital Transformation' as, 'The realignment of, or new investment in technology, business models, and processes to drive new value for customers and employees to effectively compete in an ever-changing digital economy.' According to Brian Solis, an analyst at Altimeter, 'Many conversations around digital transformation are focused on the IT side, and technology does play a big role, but there's a human side of the story and it's driven by the customer experience.' He explains that most digital transformation happens without top leadership, and it actually develops from the middle of the organization, from change agents, who act as lawyers, cheerleaders, and politicians, as they have to gather evidence, rally everyone together, and convince people to work together. The report provides six stages for digital transformation - (1) Business As Usual: Digital is present but not prioritized; Leadership is change resistant; Roadmap focuses on technology, not customer experience; Customer strategies and processes are siloed; Teams are not collaborating. (2) Present and Active: Occurence of early adopters experimenting with new technologies; Teams operating independently; Focus on customer experience starts to develop; Change agents are present and engage with colleagues to share latest digital trends. (3) Formalized: More collaboration happens between change agents and early adopters; Decision making driven by data, analytics and insights starts; Conversations revolve around customer experience, digital vs traditional; Need for formal vision regarding digital transformation and executive sponsorship for it; Education and training for digital begins. (4) Strategic: Most parts of the organization are now aware of digital transformation efforts and mapped processes; They start to get streamlined; Change agents become prominent; Role of CDO (Chief Digital Officer) or CCO (Chief Customer Officer) emerges; Data and analytics become more important; More collaboration is visible; Digital investments become ROI focused. (5) Converged: Digital efforts converge and get streamlined; Customer experience efforts now influence all processes; Change agents become leaders; Top leadership gets actively involved in digital transformation; Governing body is established to oversee changes; More collaboration between IT and customer experience teams. (6) Innovative and Adaptive: Digital transformation and innovation become interwoven into the fabric of the organization; An omni-channel system develops and provides consolidated information on customer data and its effects; New teams and roles evolve that prioritize digital. Read on...
Mohammad Anas Wahaj | 17 may 2016
Companies partner with public relations firms to build and enhance value of their brands. Chuck Cohn, Founder and CEO of Varsity Tutors, suggests identifying the right PR firm that is affordable, free of conflict of interest, have a skilled staff, understands your industry, provides the appropriate level of attention and support as you grow. He explains four criteria to consider while getting a PR agency on board - (1) Timing: Assess the need for PR; Are products and services mature enough; Is website optimized for sales; Is the content PR worthy. (2) Agency Type: Search for the right fit of agency for the business goals and desired outcomes. (3) Agency Staffing: Interact with the right people in the firm who will handle the account and not just the pitch team; Seek continuity in the team for a long-term. (4) Agency Size: Depending on the budget and specific requirements choose the optimum size PR agency. Read on...
What to Consider When Evaluating Potential PR Partners
Author: Chuck Cohn
Mohammad Anas Wahaj | 14 may 2016
As more innovation shifts towards entrepreneurial startups in the pharmaceutical industry, a number of executives are changing their stable big pharma tracks and joining the riskier, but more dynamic and rewarding world of small biotechs. They are somewhat championing the title of the book, 'Small is Beautiful' by E. F. Schumacher, in the pharma context. The shift also seems like a typical case of siding with David and abandoning Goliath in the race for developing breakthrough innovative drugs. Victoria Richon, as vice president of oncology drug development at Sanofi, experienced constant reorganization - teams shuffled, priorities shifted and processes changed - a usual situation at big corporations. After joining as president of a startup, Ribon Therapeutics, she says, 'At a small company, it's so much more about the science, and that's so much more satisfying to me.' The number of such career jumps are on the rise. According to pharma experts, startups have cash and they generate more innovative drugs (64% of drugs approved in 2015 originated from startups - HBM Partners). Graham Galloway of Spencer Stuart says, 'The shift is further fueled by rapid consolidation among the giants, shake-ups inside R&D departments, and succession planning inside big companies.' Some of the other prominent executives who made this big to small move include - Doug Williams, from Biogen to Codiak BioSciences; Don Nicholson, from Merck to Nimbus Therapeutics; Jeremy Levin, from Teva Pharmaceuticals to Ovid Therapeutics. Jackie Bandish, a biotech recruiter, puts it correctly, 'For many of these guys, a small company can be a breath of fresh air.' To compete in such an environment, giants are also modifying their strategies. Some are trying to become more entrepreneurial, others are enhancing their R&D. Moreover, they are also deliberately leaving early scientific research for startups, so that they can make deals later, licencing the drug (Small firms received US$ 5.6 billion in upfront licensing payments in 2014 - BIO.org) or outrightly acquiring the startup. High-risk and high-reward is the mantra for startups. Tony Coles, formerly with Bristol-Myers Squibb and Merck, got a US$ 62 million payout as CEO of Onyx Pharmaceuticals, when it was acquired by Amgen. While former Amgen executive, Terry Rosen, sold his startup Flexus Biosciences within 17 months of its inception for US$ 1.3 billion. According to PwC MoneyTree report, venture capitalists invested a huge US$ 7.4 billion in biotechs last year. But Greg Vlahos, parter at PwC, says that the pace has slowed a bit and expects a funding to top US$ 5 billion this year. Prof. Erik Gordon of Ross School of Business at University of Michigan, being positive on executive moves says, 'If anything, the flow of people to biotech startups may accelerate. because that's where they can make big stuff happen.' Jeff Jonas's motivation to move from Shire to a startup Sage, echoes with the trend. According to him, 'It's the chance to work unfettered - where everyone is rolling in the same direction - and the chance to do something big and unexpected. Who wouldn't want that kind of privilege?' Read on...
Mohammad Anas Wahaj | 11 may 2016
Online education is continuously evolving and over the years have gone through many iterations. In recent years, MOOCs (Massive Open Online Courses) have been trying to change and tranform online education with active involvement of traditional education providers and their expanded reach to global learners. Although, inspite of their popularity with millions of users, providers are still struggling for success as the learner drop-out rates are high. Instructional designers, faculty members and education providers are experimenting with improvements in learning design environments to provide better value to learners. Prof. Curt Bonk of Indiana University is the author of the book, 'The World is Open', and conducts research in the field of self-directed open learning environments and online motivation. According to him, 'The MOOC is just one idea of many that are causing us to reflect on changes in higher education today. There are a lot of derivatives of MOOCs, and there will continue to be more. Community-building, sharing and peer support are three key aspects of success in building new types of course experiences.' In a video chat hosted by consultant and futurist Bryan Alexander, Prof. Bonk shares his own online learning experiences, his research and explores trends in the design of open courses. He says that in future, the majority of learning is going to be informal and self-directed. But government is still emphasizing on traditional education and less attention is paid to adult learning and informal learning. To better design learning environments it is important to understand self-directed learners and their experiences. According to him, 'Professional development could be what changes the discussion around open education and MOOCs. This could be for doctors, dentists, lawyers and physical therapists. They could take modules in the summer at their own leisure as part of a cohort that does community-building. That is the game changer.' He emphasises on a feedback process, collaborative approach, continous design improvements and redesign, if the need be, for better online course development. Commenting on faculty and their use of technology, he says, 'Instead of focusing on the technologies themselves, focus on what the faculty members want to do to foster feedback, goal setting, relevance or autonomy.' On using videos in learning, he says, 'We are moving from an age of Wikipedia to Videopedia.' Read on...
The Keys to Designing Successful Open Course Experiences
Author: David Raths
Mohammad Anas Wahaj | 04 may 2016
Shifts in healthcare systems, driven by policy, regulations, rising costs, technologies etc, signal towards a complex and uncertain future to deliver better and affordable health solutions to people. Stephen K. Klasko, President and CEO of Thomas Jefferson University and Jefferson Health in Philadelphia and Jack Welch, Executive Chairman of the Jack Welch Management Institute and former CEO of General Electric, explain the challenges that healthcare leaders face in coming years and how they can prepare themselves with knowledge and skills, and take actionable steps to successfully navigate the evolving healthcare landscape. According to them, 'Historically, physicians have pursued MBA programs to learn leadership, management and other critical business skills not gained in medical school. But shaping individuals who can make a difference in the changing health care field requires even more specialized training that will foster critical, game-changing thinking.' They believe that understanding and managing 'transformation' is the single most important concept that will guide healthcare leaders to ensure the survival and success of healthcare systems of tomorrow. They further suggest that physician leaders should assume the role of 'Chief Meaning Officers' as they guide their organizations through change and transformation. To achieve this they have to first develop clarity in their vision and then develop a comprehensive roadmap that they should communicate to their team. Mr. Klasko and Mr. Welch explain about creating a mind map through a three step process and bringing the right people in the team. They say, 'An environment of trust allows everyone around you to join in building the future of your rapidly changing business. Add speed and flexibility to this mind map, and you've imagined the kinds of skills needed to create a new generation of physicians prepared to lead in the new age of health care.' Read on...
Mohammad Anas Wahaj | 03 may 2016
Vinod Khosla is one of the most visible face of PIO (Person of Indian Origin) entrepreneurship in Silicon Valley. He initiated his entrepreneurial journey in 1982 with Sun Microsystems, evolved into a top venture capitalist with Kleiner Perkins Caufield & Byers and now runs his own venture capital firm, Khosla Ventures, where he focuses on assisting entrepreneurs to build companies in the areas of energy, technology, internet, education, digital health etc. He shares 10 points from his accumulated wisdom for entrepreneurial success - (1) Be Persistent. (2) Keep Innovating. (3) Add Value. (4) Have The Guts To Follow Your Beliefs. (5) Try And Fail, But Don't Fail To Try. (6) Transcend What's Traditional. (7) Shake Things Up. (8) Build A Great Team. (9) Dare To Be Great. (10) Be Brutally Honest. Read on...
Mohammad Anas Wahaj | 25 apr 2016
According to a recent study by Prof. Leanne Cutcher of the University of Sydney Business School, a leading expert on intergenerational employment, ageism in the workforce is built on a faulty premise and the most innovative companies are the ones where the age of employees does not matter. Prof. Cutcher says, 'When we say baby boomers are not good with technology and Generation Y don't have enough experience, it becomes a self-fulfilling prophecy. Because people who have good ideas then don't share them because they have been told they are too old. But you are just going to replicate the same ideas where you start labelling people as either too old or too young for a role. Where that is happening, it is stifling knowledge exchange.' Michael Shaw, Executive Vice President Healthcare at Siemens Australia, comments, 'Siemens takes the best people for the job. Personally, for me it's not important if the person is in their 20s or in their 60s, I am simply looking for the best minds with the best attitude.' Another study by Australian Seniors Insurance Agency (ASIA), based on survey of 1200 people across Australia, found that age discrimination at workplace is rife. According to the study, close to half the Baby Boomer respondents claimed they have been turned down for a job since they turned 40, and 3 out of 5 people over 50 said that they faced substantial obstacles in attempts to find a job. The research also found that more than 3/4 of Baby Boomers adapt well to technological innovations, and 73% are actively seeking training opportunities. According to Simon Hovell, spokesman for ASIA, 'The findings point to what many organisations, academics and economists have known all along - Baby Boomers are a real asset to the workplace.' Read on...
The Sydney Morning Herald:
Companies that use older workers are the most innovative - New research
Author: Anna Patty
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