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April 2023

Mohammad Anas Wahaj | 27 apr 2023

ChatGPT and Generative AI has already started making inroads in media and advertising industry. At present Generative AI has taken over low-risk functions like mockups and copyrighting but doubts still remain regarding strategically important channels like search ad spending etc. According to Morning Consult, just 30% of US adults have heard or read anything about ChatGPT, and only 10% regard its output as 'very trustworthy.' Moreover, 52% of consumers believe that generative AI will stick around. As Generative AI becomes more trustworthy it is capable to disrupt media and advertising, like for example, the need for intermediate agencies would diminish as platforms could use Generative AI technology to create business ads themselves. Moreover, as the technology can summarize reporting and synthesize press releases, the relatshionship between publishers and search engines has the potential to end. Generative AI could also reshape the economics of search advertising with its definitive responses to search queries. Generative AI could provide raw material, eliminate the need for advertiser A/B tests, help new brands increase output, and keep those in the industry abreast of all the notable developments. But a lot is needed for full scale adoption of Generative AI and its reaching a disruptive stage in the media and advertising industry. Read on...

Business Insider: ChatGPT and Generative AI in Media and Advertising: With Use Cases Set, the Battle for Hearts and Minds Begins
Author: NA

Mohammad Anas Wahaj | 26 apr 2023

Websites are a window to organizations and provide them opportunity to showcase their products and services to their potential customers. Even though different organizations and businesses have different goals and their website design and development projects are unique, but there are some basic and foundational steps that are required successfully implement and complete them. Rahul Varshneya, co-founder of Arkeneo and author of technology articles in reputed magazines, suggests 5 critical steps that are needed to accomplish effective website design and development and provides views on what mistakes that are to be avoided during this process - (1) Define your website's goals: Build a creative brief outlining the website's goals and ask questions related to website's objective, target users, benefits to users etc. Build distinct customer personas, conduct market research and competitor analysis. (2) Plan your website design strategy: Strategic planning with realistic timelines is neccessary for long-term project success. Three promary elements in this are programming language and technology stacks, sitemap and wireframes, content strategy planning. (3) Design and develop the new website: There should be continuity in existing brand elements and new website design. For easy customer recognition incorporate color scheme, fonts, design and company logo. After visual design, coding is the next process. During this development phase from-end and back-end coding will happen to make the website functional. (4) Test your website: Testing and development should happen concurrently. End-to-end website testing includes functionality, user experience (UX), interface, compatibility, performance and website security testing. Some of the primary testing categories include functional testing, usability testing, compatibility testing. (5) Launch and maintain your new website: Strike a balance between form and function. Websites are dynamic and need to be continually updated with content and functionality. Avoid the following design mistakes - poor communication with web developers, making SEO an afterthought, being too generic, not closing the deal, setting and forgetting and not setting up and using analytics. Read on... 5-Step Web Design Process to Create Winning Websites
Author: Rahul Varshneya

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