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January 2018

Mohammad Anas Wahaj | 28 jan 2018

Philanthropic giving is often influenced by governmental tax policies, social sector needs, economic conditions etc. Bruce DeBoskey, Philanthropic Strategist and Founder of The DeBoskey Group, explains the transformations that will happen in philanthropy - (1) 'Trickle-down philanthropy' not likely: It is a philanthropic notion that lowering taxes for businesses and corporations will result in increase charity and philanthropic giving. The new federal income tax law doubles the standardized deduction and will likely reduce giving by US$ 20 billion in 2018. Wealthiest 5% only give to big institutions like universities and hospitals and less to local, social service and safety-net nonprofits. While middle class donors, without tax incentives now have less to give to their historical segment, local and smaller charities. Moreover, increased estate tax exemption takes away any tax incentive for all except a minority 1800 richest Americans, further reducing giving by more billions. (2) Trump-inspired giving will sustain: Last year politically-motivated 'rage philanthropy' was a big trend. This will continue in 2018 and most will likely continue to use philanthropy as an important and influential form of civic engagement.(3) Giving circles will continue to grow: There will be growth in collective giving. According to the report by The Collective Giving Research Group, giving circles are 'a highly accessible and effective philanthropic strategy to democratize and diversity philanthropy, engage new donors, and increase local giving.' (4) Impact investing will flourish: According to US SIF Foundation, that monitors sustainable, responsible and impact investing, trillions of U.S. dollars of assets are under management using environmental, social and governance factors. In 2018 more foundations will 'put their money where their missions are' and work to achieve their missions from the engine of their philanthropic assets. (5) Benefits of volunteering recognized: Ichiro Kawachi, professor of social epidemiology at Harvard's School of Public Health, says, 'Voluntarism is good for the health of people who receive social support, but also good for the health of people who offer their help.' Such research studies will inspire increase in volunteering opportunities and activities. (6) Philanthropic strategy to go 'mainstream': Philanthropy now is much more than just a monetary transation. It is considered as a strategic and intentional investment that can be transformational - for both society and the donor. Read on...

The Denver Post: On Philanthropy - Six trends to affect philanthropic landscape in 2018
Author: Bruce DeBoskey


Mohammad Anas Wahaj | 27 jan 2018

Confluence of sales and marketing is not often seamless. It brings challenges and creates conflicts. Business leaders keep them in silos to avoid friction. But if done effectively, collaboration between the two can bring more benefits and success, saving time and money, and yielding more leads and conversions. Following are ways in which this collaboration can be achieved - (1) Buyer Personas: Both sales and marketing have information about customer segments they serve, albeit from different sources. By sharing the two they can have much better understanding of customers. Together, they can create a precise description of the buyer personas. These descriptions generate personalized content and service delivery. (2) Timing: When the messaging and content is shared is the key to its effectiveness. Through collaboration, marketing can utilize the feedback that sales team receives from customers and time their campaigns, and plan for future strategy accordingly. On the other hand, sharing marketing strategy schedule with sales will help them know when to follow-up with prospects. (3) Content Developent: When sales team creates content it takes away their valuable time from their critical sales activities. By collaboratively developing content, sales and marketing can pool in their strengths and expertise, and focus on customers effectively. This will give sales the content they need and marketing a blueprint to create high value content that inturns generate more leads for sales. (4) Proposals and Agreements: There are software platforms that can help marketing and sales collaboratively create documents like proposals, agreements etc. According to James Kappen, CEO and Founder of Proposable, 'Marketing can go a long way to taking some of the tedious work off the shoulders of the sales team. This includes generating branded proposals with consistent formats and messaging based on the insights the sales team shares with them. That way, marketing can use its expertise in branding, corporate identity, and value-focused content to deliver a more compelling proposal to the sales team to use. The shared information and understanding of the potential buyer elevate the relevancy and engagement that the proposal can offer, enabling more conversions.' Similar tools like Eversign provide the collaborative platform marketing and sales need to work together effectively. The result is that documents can be created, revised, signed and shared between those within the company and the prospect. (5) Analysis: End of the sales cycle can also bring collaborative benefits. Working together of marketing and sales blurs the process of attracting and acquiring customers, thus making the analysis of the role each played in the process difficult. Hence, it becomes beneficial to analyze lead generation data together. This gives everyone opportunity to find out how they are contributing to the whole process and generate the necessary return. Read on...

Forbes: 5 Places Where Sales And Marketing Can Collaborate In 2018
Author: Steve Olenski


Mohammad Anas Wahaj | 17 jan 2018

Design evolves with time and new trends become visible accordingly. Here are 5 design trends that are expected to make a mark in 2018: (1) Explained Algorithms: For the last couple of years artificial intelligence (AI) and machine learning have been most talked about in technology. Tech companies often kept the algorithms secret as protected IP. But now, considering the role of AI in serious decision-making situations, the need for openness and transparency in algorithms is becoming necessary. In this regard, AI community initiated the field of computer science termed as 'Explainable AI (XAI)'. David Gunning of Defense Advanced Research Projects Agency (DARPA) is building a system on XAI. This new field commits itself to make algorithms more accountable as their use involves sensitive user data. XAI expects to ensure that the relationship between technology and users is built on trust by explaining the working of AI and machine learning in critical decision-making. (2) Less Minimalism: Anti-consumerist in principle and aesthetically pleasing in practice approach to design, called minimalism, that has been at the forefront of design through lifestyle tidying guru Marie Kondo's life-changing concepts, will see a shift. More color and bolder concepts will bring new freshness. In home decor world, companies have replaced cleaned-lined Scandinavian design with chunky, gilded, colourful pieces. Online, people are celebrating ugly design with Tumblrs and Instagrams dedicated to a glittering and gaudy aesthetic. (3) Optimal Use of Technology: Excessive use of technology, specifically social media, has started taking its toll. User well-being is the new technology design mantra, as compared to the user time-spent. The idea is to build apps and technology that quietly augment our lives, not commander it. Some people who are propagating this 'Calm Tech' movement are former Xerox Parc employees Mark Weiser, Rich Gold, and John Seely Brown, who literally wrote the book on calm tech. Tristan Harris, an ex-Google ethicist, is also attempting to loosen technology's excessive grip on our attention spans through technology and app re-design. (4) No More Boring Hardware: New trends are beginning to surface in technology product design hardware, as compared to the typical - cold glass, shiny plastic, blunt shapes. Gadgets are now an inherent part of our living spaces and how they are designed influences the look and feel of our living environment. Some examples in this direction include Google's new smart speakers that were covered in a layer of soft polyester that came in white, grey, and a warm salmon hue and Microsoft Surface Pro tablet with a keyboard covered in teal and maroon Alcantara, the stain-resistant fabric that's used in luxury vehicles. (5) More Inclusive Design: Earlier products were often designed for an average user with a concept - 'If you design for everyone, you'll exclude no one.' But it is now changing and 'Inclusive' design ideas are becoming prominent. Companies like Microsoft and Google are developing a new design process that considers the problems of underserved populations as a lens for designing more thoughtful products and experiences for everyone. The idea is that by building products that are accessible to people with special needs, you're building better products. Read on...

GIZMODO: 5 Design Trends We'd Like To See More Of This Year
Author: Liz Stinson



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