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December 2020

Mohammad Anas Wahaj | 28 dec 2020

Logos are a brief visual representaion of the organizational identity and help differentiate them from each other. They assist to instantly recognize brands and over a period of time can become one of the most important component of their identity. Traditionally, organizations utilize the services of graphic designers to get their logos and the process has artistic and creative orientation. But now powered with technologies like artificial intelligence (AI), there are online logo design software tools that can design logos instantly once some specifications are submitted. These tools also provide editing and customization features. Technology is transforming the creative field of logo design into a more scientific one. Research paper, 'Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design' (SSRN, 25 nov 2019) (Authors: Ryan Dew of Wharton School at the University of Pennsylvania, Asim M. Ansari of Columbia Business School at the Columbia University, Olivier Toubia of Columbia Business School at the Columbia University), proposes a more data-driven approach to logo design in which the authors developed a 'logo feature extraction algorithm' that uses modern image processing tools to break a company's logo into many visual constituent parts like font, color scheme, and many other meaningful features, and a multiview representation learning framework that links the visual components to text that describes the company like industry, value propositions etc. Researchers then applied this framework to a large amount of data available on companies to predict their logo features. Prof. Ryan Dew explains, 'There are things that data and models can say about the design process that can help firms develop brand identities - visual brand identities that are doing the right things for them...we looked at hundreds of different logos, and we also looked at a bunch of textual data describing these firms - taken mostly from the firms' websites. And we also got consumers to react to these logos and the textual descriptions by rating these firms according to what's called a 'brand personality scale'...we developed an algorithm that lets us work with logos as a source of data. We call this our 'logo feature extraction algorithm'...and then we also have all this text, which can be anything...It conveys what the firm does and what their brand is...The idea is, we want to link these two domains to try to get the words to describe what the logo is trying to say. Let the logo speak. Conversely, this is actually how the design process works. You start with a textual blurb describing - 'This is what my brand is. This is what my firm does'. And then you go from that to a logo — to a logo template. This is where the concept of data-driven design comes in. We both, in the first sense, are able to use text to understand logos, but in the second sense, we're able to go from text to new logo templates that will let firms develop logos that are consistent with their brand identities...a more fundamental thing that the current paper can address is this idea of coming up with the 'right template' to convey what you want to convey visually. That is, in some sense, firms should be a little cautious when they're designing logos...understanding these templates and having this model of data-driven design can help with the creative process, to come up with new redesigns or new logos that will excel.' Read on...

Knowledge@Wharton: Why a Data-driven Approach Can Enhance the Art of Logo Design
Author: NA


Mohammad Anas Wahaj | 25 dec 2020

Corporate volunteering is an important part of employee development with a reason to facilitate their engagement with local communities and to demonstrate corporation's social commitments. Currently there is special focus on corporate social responsibility and many organizations are pursuing it as an essential component of their strategy. According to the 2020 Deloitte Global Millennial Survey, employees have been re-examining the companies they work for with an eye toward purpose and impact on society. Research suggests that businesses benefit when they integrate employee volunteering programs with corporate giving, and these programs improve employee satisfaction, foster employee engagement, and boost retention. Macquarie University Graduate School of Management (Australia) research study undertaken as part of the MGSM Corporate Social Responsibility (CSR) Partnership Network, led by Dr. Debbie Haski-Leventhal, found that 93% of employees who volunteer through their company report being happy with their employer, and 54% of those who are proud of their company's contributions to society are engaged at work. In August 2019, the Business Roundtable (US) redefined their statement on the purpose of a corporation from a shareholder only focus to a larger commitment to stakeholders - customers, employees, suppliers, communities, and shareholders. Beth Bengtson, CEO and Founder of Working for Women, provides an approach to establish corporate volunteering programs with a long-term focus and avoid short-term 'once-and-done' experiences. She explains, 'This new approach requires having your team help a nonprofit solve organizational or operational challenges and/or deliver specialized resources to the population served by the nonprofit. This involves identifying a nonprofit where your employees can lend their skills and expertise over a designated period of time or on a series of connected events...In this strategic model, a tangible and sustained relationship is created between the corporate and nonprofit partners...The result in this model is that mutually beneficial skill-based volunteering adds up to a quadruple win when done right. Purposeful partnerships allow for impact to be measurable for all parties involved.' She developed following guidelines at her organization, Working for Women, - Identify and match the needs and the skills on both sides; Once there's a well-defined project and two willing partners, develop a detailed brief for each engagement; Do the work to understand what your nonprofit partner does and who they serve; Measure impact after each engagement, and before planning next steps; Replicate and scale as needed. Read on...

Harvard Business Review: Reimagine Your Corporate Volunteer Program
Author: Beth Bengtson


Mohammad Anas Wahaj | 20 dec 2020

Organizations now have large amount of data available to them, but the challenge is to obtain actionable insights by using right data analytics tools and processes that help in making right organizational decisions. Data-driven decision-making has become a common practice with organizations trying to find purpose for the data. But it is not necessary that all analytics processes answer the right questions and it's also not a safeguard against the influence of preexisting beliefs and incentives. Prof. Bart de Langhe of Esade - Ramon Llull University (Spain) and Prof. Stefano Puntoni of Rotterdam School of Management at Erasmus University (Netherlands) propose a new approach termed as 'decision-driven data analytics' - 'Find data for a purpose, instead of finding a purpose for data.' They explain, 'Data-driven decision-making anchors on available data. This often leads decision makers to focus on the wrong question. Decision-driven data analytics starts from a proper definition of the decision that needs to be made and the data that is needed to make that decision...Data-driven decision-making empowers data providers and data scientists. The risk is that decision makers take data that is consistent with their preexisting beliefs at face value.' Elaborating their approach, they say, 'To move to a decision-driven data analytics approach, a company must start by identifying the business’s key decisions and the people who make them, and finding data for a purpose rather than finding a purpose for the data at hand.' Data-driven Data Analytics (Anchor on data that is available; Find a purpose for data; Start from what is known; Empower data scientists). Decision-driven Data Analytics (Anchor on a decision to be made; Find data for a purpose; Start from what is unknown; Empower decision makers). To allay fears of executives who might confuse decision-driven approach with preference-driven data analytics (where decision makers use data to support a decision that has already been made and fall prey to confirmation bias), authors suggest leaders to take three important steps - Step I: Responsibility of decision makers to form a narrow consideration set of alternative courses of action. Step II: Joint responsibility of decision makers and data scientists to identify the data needed to figure out which course of action is best. Step III: Choose the best course of action. Read on...

MIT Sloan Management Review: Leading With Decision-Driven Data Analytics
Authors: Bart de Langhe, Stefano Puntoni


Mohammad Anas Wahaj | 15 dec 2020

Motivation is an engine or fuel that is associated with human nature and is free to achieve success and reach a better stage in life. Motivation is a catalyst for better change. It brings a transformation in human beings from the state of lethargy, procrastination and avoidance to the state of thinking, action, creation, and success. Humans have many aspects of life where they need motivation - personal life, student life, work/professional life, social life etc. Every moment of life requires optimal amount of motivation to enjoy the moment. Lack of it makes the moment dull and useless, and eventually lead to disappointments and finally to the more disastrous state of depression. From childhood to youth to old age - motivation is one thing that can keep one together psychologically and survive crises of life and come out of them without regrets and live a life of fulfilment, happiness and success. In present time, depressive environment created by COVID-19 pandemic is demotivating in many ways. Stay at home, work from home, study at home etc have become the new normal. Restrictions have become part of life which people have not been used to before at such a massive scale. This has put people in a totally different psychological state. People have to self motivate to get on with the current situation and to remain efficient and productive, and above all happy and satisfied. Motivation has become the topic that is on everyone's mind. Experts consider motivation as an internal state or condition (sometimes described as a need, desire or want) that serves to activate or energize behavior and give it direction. There are various theories of motivation categorized as - Behavioral; Cognitive: Psychoanalytic; Humanistic: Social Learning; Social Cognition; Transpersonal or Spiritual; Achievement Motivation and others. Keeping oneself motivated with an internal drive and goal setting is the best recipe to accomplishment and well-being. In a learning environment motivation of student is an important component that determines learning outcomes. Motivation in education can have varied impact on how students pursue learning and how they behave towards subjects, courses, classes and online lectures. In a work/business environment motivation of employees is key to the success of the organization. Leadership and management have to keep teams motivated to give results and enhance value of the organization and keep shareholders and customers satisfied. Employees need motivation to increase productivity at workplace. To solve real world problems, it becomes essential to engage people in the process and motivation can be key to align them towards the achievable goals. Empowering people by applying principles of motivation and providing them genuine purpose can help them attain value and meaning not only to their own lives but can also bring positive change to their environment and world. Read on...

ilmeps/read: Motivation - It Keeps People Going To A Better State In Life And Overcome Adverse Situations
Author: Mohammad Anas Wahaj



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