July 2025

Mohammad Anas Wahaj | 28 jul 2025

Online education got a boost during the COVID-19 pandemic period. Even though the emergency situation faded and schools opened, but education systems around the world realized the importance of blended and hybrid learning. A Dubai Executive Council survey conducted in 2020 and backed by the UAE government found that parents expect blended or online learning to continue and become permament part of the education system. In a late 2022 study by My Online Schooling and Cambridge International showed that 83% of parents support hybrid learning models with 40% requesting explicit hybrid options for convenience and greater control. Parents perceive both benefits (flexibility; consistent education even during travel, medical and other situations; better accessibility in remote areas and students with special needs) and challenges (less effective with younger children; concerns related to social development and peer interaction; health concerns due to increase in screen time and lack of physical activity) with online education. UAE government policy and regulatory authorities also continue to encourage, support and regulate quality digital learning models. Knowledge and Human Development Authority Dubai (KHDA) oversees school education and ensures digital learning standards and teacher credentials while Commission for Academic Accreditation (CAA) applies e-learning protocols across institutions at the university and higher education level. According to Technavio, the UAE education market size is forecast to increase by US$ 5.1 billion, at a CAGR of 8.6% between 2024 and 2029. The Mohammad Bin Rashid Smart Learning Programme (founded in 2012) and Hamdan Bin Mohammed Smart University (founded in 2002) continue to support and implement digital learning and education. Online education in UAE has now become an integral part of the education system, and regulated platforms, accreditation standards, and parental standards are ensuring that hybrid learning is effective, inclusive, and forward-looking. Read on...

The Times of India: UAE: Why nearly half of Dubai parents think online learning to continue in future, survey insight from 2020
Author: NA

Mohammad Anas Wahaj | 27 jul 2025

Business-to-business (B2B) companies develop products and services for other businesses and organizations and their dynamics and challenges are different from business-to-consumer (B2C) companies. In the supply chain B2B companies are present in all three economic sectors - primary (exclusively B2B) includes companies that extract or produce raw materials; secondary (exclusively B2B) includes companies that manufacture and assemble products; tertiary (mix of both B2B and B2C) includes companies that provide goods and services other customer-facing tertiary companies need to do their jobs. Challenges that B2B companies face - (1) B2B businesses must continually innovate and maintain customer loyalty. (2) B2Bs must build a strong internet presence (should appeal to customers and prospects at the three stages of sales funnel - awareness, investigative and action); (3) B2B companies must manage cash flow and late payments. Brent Walker, cofounder and chief strategy officer of Psympl, says, 'B2B typically relies on its sales function and account management team to establish and strengthen customer-client relationships. Marketing may include advertising in trade journals, having a presence at conventions and trade conferences, digital marketing - an online presence, SEO, email outreach - and other traditional awareness efforts.' B2B companies can boost market share and grow through applying following strategies - (1) Join supply and procurement exchanges. (2) Use keyword-targeted marketing. (3) Try direct marketing campaigns. (4) Use lead-generation websites. Read on...

Business News Daily: What is the Business to Business (B2B) Model?
Authors: Mark Fairlie, Matt D'Angelo, Tejas Vemparala, Adam Uzialko

Mohammad Anas Wahaj | 21 jul 2025

Mushrooming of web design services have made the industry extraordinarily competitive and to stay at the top requires well thought out and planned strategies with innovation and customer centricity as the key. Lead generation is an important component of this planning and execution process. Following are 5 lead generation tactics that help web design business stands out, attract right clients and drives consistent growth - (1) Use Content Marketing to Attract Web Design Clients: Cost-effective as it drives 3 times more leads and costs 62% less than tracitional methods like paid ads; Improved SEO; Builds authority and trust; Long-term engagement; Amplifies other efforts. (2) Use Paid Ads for Immediate Lead Capture: Google Ads claim that it returns a 200% ROI on average; Target long-tail keywords; Use Google and LinkedIn ads; Optimize ad copy and landing pages. (3) Optimize Your Website for Local SEO: Optimize Google Business profile; Incorporate geo-targeted keywords; Collect google reviews; Create location-specific landing pages. (4) Tap into Social Media Lead Generation: Social media platforms are invaluable for building relationships and engaging with potential clients; Use Instagram and LinkedIn to showcase your portfolio; Run targeted ads on Facebook and Instagram; Engage with potential clients. (5) Implement Automated Lead Nurturing Systems: Implement and repeat the cycle (Use CRM Tools -> Segment Leads -> Send Tailored Content -> Re-engage Dormant Leads). Read on...

DesignRush: Top 5 Lead Generation Strategies for Web Design
Author: David Jenkin