June 2025

Mohammad Anas Wahaj | 28 jun 2025

Advancements in artificial intelligence (AI) are creating challenges for public relations (PR) professionals even though their focus is on storytelling, human relationships and creativity. Those with adaptive skills and embrace change effectively will take on this tech challenge and succeed. Scott Bardell, a PR and marketing expert and founder & CEO of Idea Grove and Trust Signals Marketing, explains how PR professionals can prepare for the road ahead in the PR industry and overcome challenges posed by AI - (1) Embrace collaboration, not competition: AI is going to augment their skills and can handle repetitive tasts. While they should focus on valuable tasks such as building human relationships and creative strategy. (2) Become a storytelling specialist: AI can struggle with emotional and sensitive aspects of storytelling that creative humans can do best. Mix AI generated ideas with emotional storytelling that touches human hearts and minds. (3) Focus on relationship building: AI can scour through data effectively to find connections but to achieve trust and relationship building will require human skills. Hone these human skills to succeed. (4) Master media analysis and strategy: AI tools can analyze media sentiment, track campaign performance and identify trends, but they can't make strategic decisions. Having analytical, interpretative and execution skills will help. (5) Innovate with new formats: AI is providing new formats and platforms such as virtual events, AI-driven influencer partnership, personalized video pitches. Use them with a strategic and creative mindset. (6) Diversify your skills: Learn new skills such as data analysis, SEO, digital advertising etc to broaden horizon. (7) Advocate for ethics and transparency: Stay informed about ethical guidelines and best practices for AI in PR and be a champion for them. Read on...

Entrepreneur: Yes, AI Might Take Your PR Job. Here's What You Can Do About It.
Authors: Scott Baradell, Chelsea Brown

Mohammad Anas Wahaj | 27 jun 2025

Product design is important for product perception and consumption by customers, and influences user experience, enhances functionality and drives customer engagement. 5 key benefits of product design are - (1) Enhances the User Experience (Ensures effortless usability; Enhance visual appeal and engagement; Enhances customer satisfaction and loyalty). Key UX principles to enhance usability and accessibility include: Usability heuristics; Accessibility guidelines; Hick's Law; Fitts's Law; Gestalt's Principles. (2) Establishes Strong Brand Recognition (Conistency; Brand elements; Innovation; Quality). (3) Improves Product Efficiency (Streamlining processes; Reducing materials; Improving durability; Increasing automation). (4) Drives Innovation and Creativity (Integration of new technologies; Exploring new materials and production methods; Prioritizing user-centric design). (5) Reduce Costs (Reducing production costs; Minimizing delivery costs; Reducing support requests; Increasing customer retention). Production design processes for physical products and digital products can be quite different with respect to medium and materials (tangible vs digital), tools and techniques(physical-3D, CNC etc vs virtual-AdobeXD, Figma etc), user considerations (ergonomics, safety etc vs UX, UI etc), development and iteration (longer time cycles and limited iterations vs rapid iterations and frequent updates), distribution and scalability (limited and costly vs quick, cheap and easily expandable). Product design team often includes UX designer, UI designer, prototype designer, design strategist and design manager. Product design process include following key steps - Research (Gathering insights through market analysis and user studies); Ideation (Generating and refining creative ideas through brainstorming); Prototyping (Creating tangible models to outline core functionalities); Testing (Validating design with user feedback to identify issues); Iteration (Refining design based on testing feedback for optimization). Business success can be effectively achieved by leveraging product design and aesthetics - Learn about the target market; Create a unique selling proposition; Optimize packaging; Focus on the details. Once product design is applied it is also important to measure its success through applying metrics - Usability Metrics (Task success and time on task; Error tates; Standardized scores). A/B testing for Design Elements (Controlled comparisons; Behavioral analytics). User Feedback Focused on Design (Surveys and interviews; Direct observations). Design Consistency and Brand Impact (Brand recall; Support and error reduction). Following are six key product design trends in 2025 - (1) AI Integration Is Making Products Smarter and More Intuitive. (2) Sustainable and Eco-Friendly Materials Are Driving Innovation. (3) Modular and Customizable Designs Enhance Longevity. (4) Augmented Reality Is Reshaping User Interactions. (5) Human-Centered and Inclusive Design Prioritizes Accessibility. (6) Smart Wearables Are Becoming Lifestyle Companions. Read on...

DesignRush: Why Effective Product Design Is Important to Business Success: Insights for 2025
Author: Mladen Milosevic