Science & Technology

Mohammad Anas Wahaj | 31 jan 2016

Good designers often seek a balance between comfort and fashion while designing their clothes. They design to improve human lives. For most people jeans provide comfort and also fulfil their fashion quotient. Professor Elazer Edelman, a cardiologist and director of Harvard-MIT Biomedical Engineering Center, is going a step further and utilizing scientific approach to create 'FYT Jeans', that are designed for health and comfort. These jeans, developed in collaboration with designers from Portugal, are particularly suited for people who sit for long hours, like office workers. Initially the project was targeted for wheelchair dependent people, to provide them safe clothes. According to Prof. Edelman, 'There are a variety of modifications to the design around the knee...The zipper on the back is a very important and innovative design.' FYT Jeans don't bunch up behind the knee. He further adds, 'It's extra material, extra pressure. It's uncomfortable and it can actually be unsafe. It's everything from a little irritation to when people have diabetes or poor circulation, developing sores that never heal.' While explaining the future of healthy clothings, he says, 'You could certainly embed all kinds of sensors in them, and you could even give something, or embed something that was itself therapeutic.' Read on...

CBS Local: MIT Professor Designing Jeans Made For Sitting
Author: Kathryn Hauser

Mohammad Anas Wahaj | 28 jan 2016

According to a study, pharmaceutical promotional and marketing expenditures, that include direct-to-consumer advertising (like TV ads), promotions to physicians, journal advertising, distributing free samples etc, increased from US$ 11.4 billion in 1995 to US$ 28.9 billion in 2005. But a recent research study titled 'Does Increased Spending on Pharmaceutical Marketing Inhibit Pioneering Innovation?' by professors Denis Arnold and Jennifer Troyer from University of North Carolina at Charlotte, found that the more pharmaceutical firms spend on marketing drugs, the less likely it is that the firm will produce breakthrough drugs that offer major advances in treatment. Conversely, the more pharmaceutical companies spend on research and development, the more innovative are the results in terms of the development of pioneering drugs according to FDA classifications, i.e. drugs that will improve public health. Authors of the study comment that the research has important policy and ethics outcomes. Prof. Arnold says, 'This article is the first using empirical data to demonstrate that aggressive marketing of pharmaceutical drugs and truly innovative new drug development are at odds. The current patent regime, that provides equal patent protection for drugs regardless of their innovativeness, can be manipulated by firms to increase sales and drive up costs for society without improving public health.' According to Prof. Troyer, 'The effects of increased spending on R&D are large for pioneering drugs. For firms producing at least one pioneering drug over the period (1999-2009), increasing permanent R&D spending by 1% results in an almost one pioneering drug approval per firm.' Read on...

UNC Charlotte News: For Pharmaceutical Companies, More Marketing Equals Less Innovation
Authors: Kirsten Khire, Buffie Stephens

Mohammad Anas Wahaj | 26 jan 2016

Social entrepreneurship takes initiatives to solve world's complex social problems through creativity, innovation and passion. Education and healthcare are two areas that require huge amount of resources and efforts to improve quality and access. In a number of cases various government, non-government and private organizations have to pool their resources and efforts for better outcomes in education and healthcare. Richard Barth, CEO of KIPP Foundation (US-based Education Social Enterprise), and Jonathan Jackson, Co-founder and CEO of Dimagi (Technology and Healthcare Social Enterprise that operates globally), explain how their two organizations are finding common ground, pooling their expertise and resources, utilizing technology and collaborating to find solutions to uplift their communities. Through their experience the organizations have observed that education and healthcare are substantially connected to each other. They explain, 'Dimagi and KIPP learned that the same child struggling with poor health is often unable to access a good education. There's no single solution that will improve their quality of life, and we can't fully address one challenge at the expense of the other.' This prompted the organizations to invest in each other's areas of expertise. Dimagi is branching out into education, and KIPP is incorporating healthcare into its approach. Since their interactions and relationships with communities in which they operate are central to their work, therefore, their collaboration will play an important role in effective application of solutions. The collaborative and partnership model can be applied by social enterprises working in different areas to maximize their impact and save efforts and resources. Read on...

The Seventy Four: Social Entrepreneurship - Connecting the Worlds of Education and Health Care
Authors: Richard Barth, Jonathan Jackson

Mohammad Anas Wahaj | 30 dec 2015

The technology-enabled interactions of consumers and businesses have provided opportunities to capture data and utilize analytics to improve business processes and enhance products and services for customers in variety of industries. The analytics industry ecosystem is mushrooming with numerous vendors, from niche providers to one-stop solutions that include capture, storage, access and study of data for valuable insights. Suhale Kapoor, Co-founder of Absolutdata Analytics, captures various aspects of the analytics industry and its evolution in 2015 and explains what are the expected trends in the year ahead. Trends in 2015 - Growth of new startups and digital marketing tools; Increased use of analytics and Business Intelligence (BI); Rise in use of social media and social advertising on mobile; Rapid expansion of Internet of Things (IoT); Video content; Content marketing and predictive analytics; End-user experience and integration of online and offline content to improve service standards. Trends for 2016 - Shift towards cloud; Streaming architectures will hasten data computations; Visuals will come to rule; Data integration tools will assume more importance; Centre of Excellence (COE) will equip a business in understanding the peculiar needs and challenges for a data scientist; The Internet of Things (IoT) is all poised to bring about a data revolution; Non-analysts will start to dabble in data. Read on...

DATAQUEST: The Analytics Sector - Emerging trends and forecast for 2016
Author: Suhale Kapoor

Mohammad Anas Wahaj | 29 dec 2015

Although Business Intelligence (BI) and Big Data Analytics (BDA) are being successfully utilized for incremental innovation, but they are insufficient to provide breakthrough innovation, which is more challenging and requires uncovering latent needs, or even creating needs and meaning. Soren Petersen, author of the book 'Profit from Design', and Finn Birger Lie (Co-founder and Chairman of Northern Analytics AS), explains how combination of BDA and Small Data (SD) when integrated at the early stages of new product development process can create breakthrough innovation. The conventional design process includes steps that combine analysis and synthesis, prototyping, testing and learning to create unique and valuable insights. While more advanced design processes, like Design Thinking, include an element of design research or Design Science Research, to enable design teams gain better understanding of the current and future market, and technologies, leverage this knowledge, and then create roadmap that includes the concurrent building of new capabilities that assist them to design future offerings. Mr. Petersen says, 'Innovation is often ambiguous. The 'Market-Technology Risk Matrix' provides a useful mapping of new ventures and offerings according to their position in the market (Recognized Needs, Clarifying Needs and Realizing Needs) and their technology level (Current Technology, Applied New Technology and Development of New Technology). Different combinations of Big Data Analytics (BDA) and Small Data Analytics (SDA) may prove more productive, depending on where design identifies insights within the Market-Technology Risk Matrix.' With grounded research and vertical thinking, BDA can support incremental innovation, while through lateral thinking, SDA can utilize a combination of hypothesis and grounded research to support breakthrough innovation. Read on...

Huffington Post: Creating Breakthrough Innovations Through Design With Big and Small Data Analysis
Authors: Soren Petersen, Finn Birger Lie

Mohammad Anas Wahaj | 15 dec 2015

Healthcare systems in US are taking initiatives to achieve sustainable designs in their buildings. They are targeting high levels of energy efficiency as part of their new facility design. They are trying to balance both sustainability and bottom line and seek to positively impact their communities. They consider sustainability design as a continuously evolving process so that they can adjust, tweak, and redesign, and achieve higher standards. Alan Eber of Gundersen Health System, one of the industry's green leaders, says 'Our goal was to achieve 115 kBtu per square foot per year. The average for hospitals in our region is about 250 kBtu so it was well below half of what the average hospital uses.' Mr. Eber adds, 'One of the biggest design lessons on the project was the potential to reduce energy use with the geothermal heat pump. The system takes excess heat in the hospital and puts it back into the system so burning fossil fuels isn't required to heat the hospital, resulting in a huge energy savings.' Another health organization, Ascension Health, adopted new design standards and achieved an Energy Star rating of 97 for its new facility, through a combination of technologies such as energy recovery air handling units and a variable air volume turndown in non-critical spaces to minimize fan, cooling, and reheat energy. According to Gerry Kaiser of Ascension Health, 'We use a lifecycle approach to justify what might be a slight upfront premium to put in the kind of systems and equipment that it does. Once the hospital is open, it's very difficult to get money spent on upgrading equipment, whether it's five or 20 years old. We try to design our hospitals to last and to perform knowing that no one wants to spend money on the unglamorous things in the future.' Palomar Medical Center (PMC), for which the work started in 2002 and got completed in 2012, utilized the latest concepts, best practices and technologies available at that time. Building Information Management (BIM), Integrated Project Delivery (IPD) and sustainable design were at the initial stages of their development. Thomas Chessum of CO Architects says, 'PMC took advantage of the technology of the time, such as passive shading systems, heat-load reduction, and daylighting, to reduce its energy consumption, since LED lighting was still cost-prohibitive and active building programs like chilled beam systems weren't yet mainstream.' PMC had two main directives in their design process - (1) Create an environment that promotes health and healing. (2) Reduce the impact on the natural environment in construction and operations. Healthcare systems around the world have to effectively merge sustainability into their design processes and collaboratively work with the architects, engineers, designers, and their stakeholders like health staff and patients, and community at large, to provide better health solutions with reduced ecological footprint. Read on...

Healthcare Design: Hitting The Mark In Sustainable Design
Author: Anne DiNardo

Mohammad Anas Wahaj | 13 dec 2015

It has been observed in many cases that science fiction writers have talked about products that became reality later on. For example earbud headphones were first mentioned by Ray Bradbury in his classic novel 'Fahrenheit 451'. Emphasis on technological development and advancement is also part of economic agendas of many nations. Japan is one country that gives siginificant importance to merging technology with social and economic development. Japanese Prime Minister Shinzo Abe and his economic roadmap, often termed as 'Abenomics', puts technologies like Internet of Things (IoT), big data, robotics and artificial intelligence (AI) at the core of his revitilization strategy. Japan leads the world with its strength in robotics by bringing out the first personal robot 'Pepper'. But the robot lacks the expected intelligence as it couldn't pass the Turing Test which is a benchmark in AI to determine how close the machine thinks like humans. Although Japan's strength in industrial robotics is visible but it lags the advancements in IoT, big data and AI. According to Prof. Mitsuru Ishizuka of Waseda University and University of Tokyo, 'Japan is considerably behind the United States in 'deep learning', a central technology in AI, although the country is working hard to catch up...These companies (Google, Facebook, IBM etc) can invest big money in AI and add the resulting new values to their services. In Japan, there are much smaller companies with specific AI technologies.' IBM developed Watson, an AI computer, and over the years it has evolved into multiple applications. The computer's core framework reflects human decision-making (observe, interpret, evaluate, decide) but its data crunching abilities are incomparable. William Saito, Japanese entrepreneur and professional cook, utilized Watson to prepare some unique recipes. Citing Watson's strengths in IoT, big data and AI, Mr. Saito comments, 'Combine Watson with a refrigerator, for instance. You go to your refrigerator and it gives you a recipe based on the food in the fridge prioritized by expiration date.' Japan's focus on creating cyborgs (humans with mechanical parts) is also understandable considering its ageing population and growing need for assisted living. Toyota is collaborating with Stanford and MIT on technologies with emphasis on creating automobiles that assist the driver for safer travel, contrary to the approaches of Google and Tesla Motors that are working on driverless cars. Mr. Saito believes that Japan has to come out of its 'Galápagos Syndrome' and strike a balance between logic and creative thinking and move from electro-mechanical robotics to thinking and self-learning machines. Prof. Masakazu Hirokawa, AI researcher at University of Tsukuba, expresses similar views on Japanese model that focuses more on technology that addresses social issues and is less about creating global solutions. He comments, 'We have the hardware to be able to do it, but the important thing is developing the software...I'm trying to create algorithms that help robots learn and predictively determine what and how humans want them to act through experience-based inferences.' Read on...

JapanToday: Artificial Intelligence - Can Japan lead the way?
Author: Richard Jolley

Mohammad Anas Wahaj | 12 dec 2015

Experts suggest that computers have to think more like humans to make artificial intelligence and smart machines more successful. Scientists are now able to create an algorithm that captures the unique human ability to grasp new concepts from a single example in a study involving learning unfamiliar handwritten alphabet characters. Cognitive and data scientist Brenden Lake of New York University says, 'We aimed to reverse-engineer how people learn about these simple visual concepts.' According to Prof. Joshua Tenenbaum of Massachusetts Institute of Technology, 'Standard algorithms in machine-learning require tens, hundreds or even thousands of training examples to yield similar results.' Prof. Ruslan Salakhutdinov of University of Toronto says, 'This new work would help guide progress in artificial intelligence by leading to next-generation intelligent machines that hopefully will come close to displaying human-like intelligence.' Prof. Lake suggests that the approach used in the study might also be applicable to machine learning for many other tasks like speech and object recognition. Read on...

The Japan Times: Scientists coax computers to think more like people
Author: NA

Mohammad Anas Wahaj | 03 nov 2015

Marketing technologies are changing the nature and dynamics of strategies that marketers use to reach, engage and serve their customers. Moreover these technologies continue to evolve and marketers have to keep pace with these advances to stay ahead of the game. The four key innovation areas in marketing technology in which all marketers should have deep understanding and continue to emphasise in their strategies are - (1) Use Advanced Analytics (2) Optimize the Mobile Experience in Real-time (3) Cut Down on Call Center Time to Value (4) Maximize the Voice of Customer (VOC). Marketers should be able to collect, analyze and act on omnichannel data throughout the whole customer funnel (customer journey & engagement process) for each of the mentioned areas to achieve success. This will finally help build better customer profiles, prioritize business actions, analyze macro trends, optimize customer engagement and customize offerings to get better outcomes. Read on...

MarTech Advisor: 4 Advanced Use Cases of Marketing Technology Innovation
Author: Rohit Roy

Mohammad Anas Wahaj | 24 oct 2015

According to Pew Internet Project's research on social networking, as of January 2014, 74% of online adults use social networking sites. While as of September 2014, the usage statistics of popular social networking sites is - Facebook (71%); Twitter (23%); Instagram (26%); Pinterest (28%); LinkedIn (28%). Moreover research by Full Impact Studio found that social media has surpassed Google as Americans' 'number one daily activity'. All these stats point towards the relevance and importance of social media to reach people. Brands and businesses have to carefully carve out their marketing strategies on social media, and engage with their target audience accordingly. Social media can be utilized to gain subscribers, promote a service or sell a product, and helps build a business's social brand. Following are the five social media branding strategies for business suggested by Full Impact Studio's infographic - (1) Choose channels that best support your brand image: Facebook (For brand awareness and promotion. Biggest and most influential); Instagram (For heavily visual brands. Targets young adults); Pinterest (For Visual brands. To reach women); LinkedIn (To connect with corporate influencers and promote business-related content) (2) Provide exemplary customer service: Timely engage with customers and provide effective answers and solutions. (3) Don't forget about Google+: Still relevant considering that its part of Google ecosystem. Posted content's visibility on Google search. Connected to YouTube. Acts as free ad space for each post when searched on Google. (4) Deliver interesting and engaging content: Regularly update. Keep content fresh and relevant. Include articles, updates, audios, videos and visuals. (5) Get involved and make connections: Attract audience and build relationships through relevant engagement tactics like contests, giveaways or meaningful advocacy. Make them feel part of the community. Read on...

Business 2 Community: Infographic - 5 Social Media Branding Strategies for Business
Author: Deanna Zaucha

Latest             ⊲ Newer Posts             Science & Technology             Older Posts ⊳             Last