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July 2019

Mohammad Anas Wahaj | 19 jul 2019

Good content is essential for every content marketing strategy. But, getting requisite return on investment (ROI) defines it's business success. Steven van Vessum, co-founder & VP of Community at ContentKing, suggests ways to maximize the chances of success of content marketng strategy - (1) Best Content Is Not Equal To Most Successful Content: Be selective and start small; Assess competitor's weaknesses and know your strengths and leverage that; Put together a content promotion strategy that works for you. (2) Create Multi-Purpose Content: As lot of research and resources are used to create content, leverage it to create other types of content to get better ROI; An evergreen content piece can be partically repurposed as a conference talk, a support article, a podcast topic or a guest post. (3) Creating the Best Content Is Not That Hard, It's Just Hard Work: Focus on creating content that provides most value to the visitors and fulfils their search intent; Create a content piece that makes you think not to give it for free. (4) Core Content Is the Key to ROI: Core content is content that your target audience is interested in, and that's close to your products and/or services. Helps in transition to soft sale; Create core content, and build related content around that. (5) Control & Protect Your Investment: Social media and content platforms are easy to use and have large audience reach but they provide limited control. Moreover, they may shut down or modify their terms of service as per their convenience; External platforms often don't support adding Call-To-Action boxes or newsletter signup forms. This results in questionable or reduced ROI; Better option is to publish a summary or introduction on these platforms and link it back to the detailed or full content on your own website. Read on...

Search Engine Journal: Content Marketing: The 5 Most Important Things You Need to Know
Author: Steven van Vessum


Mohammad Anas Wahaj | 17 jul 2019

Experts' views are divided on how non-profit hospitals benefit communities. In US, non-profit hospitals received tax-benefits valued at over US$ 24 billion annually in 2011. In exchange for tax exemptions these hospitals provide 'community benefits' like free and subsidized care, investments in public health, community-based health initiatives intended to address the social determinants of health, such as food or housing insecurity. But, many observers argue that hospitals avoid making sustained community investments in favor of counting millions of dollars of 'discounts' to low-income patients as community benefits while aggressively pursuing unpaid bills. Krisda Chaiyachati and Rachel Werner, Senior Fellows at LDI University of Pennsylvania, have recently written two research to add information to this debate. They provide detailed estimates of how much hospitals spend on different types of community benefits, whether community benefits are matched to local need, and what effects community benefits have on health outcomes. Mr. Chaiyachati and Ms. Werner analyzed IRS tax data from over 1600 non-profit hospitals. By law, hospitals report total spending on community benefits, broken out by health care-related spending (e.g. free care), community-directed spending (e.g. anti-smoking initiatives or funds for local community organizations), and research and educational activities. To standardize comparisons, the authors measured all spending as shares of total hospital expenditures. Researchers find out that hospitals still rely on discounted charity care to meet community benefits requirements. In 2014, non-profit hospitals reported that they spent an average of 8.1% (US$ 17 million) of their total expenditures on community benefits, more than 80% of which was health care-related. On average, 6.7% (US$ 11 million) of expenditures were on health care services, compared to 0.7% (US$ 1.2 million) for community-directed contributions. The remainder of community benefits were on educational and research initiatives. The results are disappointing in light of a second study from Ms. Werner and Mr. Chaiyachati, which suggests that community-directed spending could improve health outcomes, specifically, 30-day readmission rates. Readmissions rates are a useful measure of health care quality-capturing in-hospital care, discharge planning, and follow-up. Since the Affordable Care Act, hospitals have been financially penalized for high readmission rates. The evidence from research suggests that increased investment in the social determinants of health, rather than simply writing off free care, has a significant impact on measurable health outcomes. Read on...

Penn LDI Blog: How Do Non-profit Hospitals Give Back?
Author: Aaron Glickman


Mohammad Anas Wahaj | 09 jul 2019

Landscape design needs to be both functional and artistic. Landscape professional should work towards embodying these elements for beautiful gardens and lawn creations. Here are few ideas to bring art and aesthetics in landscape design - Irrespective of the size of landscaping, massing serves an artistic purpose. Massing is basically grouping of one kind plant species in one big section. It provides good visual impact and also brings balance and proportion to the landscape. Massing plants together helps create texture, form, larger pops of color and it can reduce maintenance in some situations. Incorporating vertical and horizontal layers can provide unique look to massing. Proportioning is also a critical component of garden design if the space has a pool, patio, outdoor kitchen or other similar structure, as their size must fit accordingly with the size of the house; While working with smaller spaces accentuate long views across the garden, as this will help add a greater sense of depth to the area. Instead of creating paths that haphazardly wind around, consider keeping the pathways in one continuous, straight line, as this will help emphasize the garden's length and create more dramatic focal points at each end; Experts suggest use of native or indegenous plants as they would be more resistant to pests and more durable; Landscape lighting also plays an important role as gardens can be utilized in evening. Eliminate hot spots as these will make the lighting look unnatural. Utilize lighting to highlight features in the landscape that should be accentuated, which will also let less important aspects fade into the background; For tiny garden area go vertical. Smaller gardens will feel larger if eyes can be drawn up and over the neighboring fence. Take advantage of vertical gardens along the fence line, running up an arbor or trellis or stretching upward on a brick wall/side of the house. Read on...

Total Landscape Care: More than meets the eye: The artistry behind landscape designs
Author: Beth Hyatt



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