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Headlines
Search Marketing Mistakes and Challenges That Are Still Commonplace in B2B | MarTech Series, 12 feb 2024
Is digital marketing a promising career option in 2024? | The Economic Times, 12 feb 2024
Sustainability Marketing Just Got Tricky, And Better | Forbes, 11 feb 2024
Embracing Digital Sociology To Unlock The Next Marketing Frontier | Forbes, 10 feb 2024
How AI is transforming the business of advertising | The Financial Times, 10 feb 2024
Sonic branding will gain traction in 2024: But what is the recipe for success? | Marketing Interactive, 09 feb 2024
Meeting the AI moment with action and change | Think with Google, 07 feb 2024
What is digital PR for SEO? | Search Engine Land, 07 feb 2024
Smart Ways to Use Customer Feedback | Business.com, 05 feb 2024
Decoding what consumers really want: How to accelerate innovation with AI-enabled consumer insights | PreScouter, 22 jan 2024
February 2014
Mohammad Anas Wahaj | 23 feb 2014
Content Marketing Institute defines 'Content Marketing' as "Marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." Over a period of time the content has grown enormously in all media like internet, TV etc and so do challenges related to differentiating and competing on the basis of content for brand development. In the article author provides strategies to have effective content marketing on the internet - First, Stop Calling it Content (brands need to become publishers); Define Your Mission (for successful brand publishing define what is being offered to the world); Strive to Hold Attention, Not Grab Attention (think in terms of delivering experience that not only brings the users back but also motivates them to share the content with their circles); Creating a True Value Exchange (focus on value proposition to the world alongwith the specific benefits of the brand to users); Forget About Content Strategy and Focus on Content Skills (develop skills that provide useful and meaningful content experience). Read on...
Forbes:
How To Do Content Marketing Right
Author:
Greg Satell
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