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Headlines
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market | Forbes, 16 apr 2024
'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips | Entrepreneur, 16 apr 2024
CONNECTING WITH CUSTOMERS—WHY BRANDS SHOULD SHOW FLAWS AND VULNERABILITY IN THEIR MARKETING | AdAge, 16 apr 2024
Diversity of India missing in advertising: ASCI-UA report | The Economic Times, 16 apr 2024
US Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting Relationships | Coresight Research, 16 apr 2024
How's you bank's customer service? Study suggests it could be better | Consumer Affairs, 16 apr 2024
DIY PR: 11 Public Relations Solutions for Small Businesses | Business News Daily, 12 apr 2024
Why branding matters for governments: Five minutes with graphic designer Paula Scher | Global Government Forum, 11 apr 2024
Ethical marketing in the digital age: Balancing innovation with integrity | ClickZ, 13 mar 2024
Leveraging machine learning for predictive analysis in customer satisfaction surveys | Data Science Central, 01 mar 2024
December 2014
Mohammad Anas Wahaj | 06 dec 2014
Without customers there is no business. Without happy customers the business will not last long. So what should companies do to know their customers and provide solutions to them in the best possible way, keep them satisfied and happy, and let them come back again and again. JC Grubbs, CEO of DevMynd Software, explains of the efforts his team does to become subject matter expert's within a client's vertical and turns the vendor/customer relationship into a partnership. According to him, 'more than technology or even product design, the software business is about knowledge. It's about taking a problem space and synthesizing a solution from as much knowledge as we can obtain. It's essential to our success with any customer that we get to know their industry, their business and the people involved.' He suggests five things that his company does to build knowledge around an industry and particularly in customer's business - (1) Ask Questions (2) Follow the Money (3) Understand Partnerships (4) Understand the End Customers (5) Investigate Competitors. Read on...
Upstart Business Journal:
5 ways to get to know your customers better
Author:
JC Grubbs
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