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Five Steps To Building A Customer Experience Measurement Platform | Forbes, 10 dec 2018
In-House or External Marketing: Which is Best? | Business.com, 10 dec 2018
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding | MarTech Advisor, 10 dec 2018
The Unfinished Business of Sales-Marketing Alignment | Customer Think, 10 dec 2018
Roundtable: Is a single customer view taking off in insurance? | Post Online, 10 dec 2018
Online advertising has alienated our most valuable asset - the consumer | The Drum, 09 dec 2018
Advertising tries to reach classrooms | Swissinfo.ch, 08 dec 2018
Part I: Privacy, Puffery, Trust-and-Branding: What Happened to Facebook? | Lexology, 08 dec 2018
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients | Forbes, 07 dec 2018
Making the most out of Customer Data Analytics | CIOReview, 05 dec 2018
Mohammad Anas Wahaj | 29 oct 2013
With advancements in analytics technologies and availability of big data, marketers have valuable tools and information on various aspects of customer interaction with their businesses. This information can be used to get insights and generate ideas for delivering better products and services. Moreover it can provide an opportunity to experiment and validate ideas at faster pace (accelerated business innovation). All this is creating new principles and dynamics of market behavior and giving rise to a new science, 'Customer Science'. To better observe, analyze and understand customer behavior and apply it for the benefit of businesses and customers, requires talented and skilled pool of 'Customer Scientists'. These scientists may not all come from the traditional marketing fields and would need to be diverse in skills - analytical, cumputer literate, digital natives, creative and thoughtful at the same time factual and pragmatic. Moreover knowledge of all the principles and methods of the past for analyzing and understanding customers and obtaining learning lessons like outcome driven innovation, balanced scorecard, GOAL, Six Sigma etc are now being utilized by enterprises to obtain insights from customer data and this will finally evolve into a mature field of customer science in future. Read on...
Mohammad Anas Wahaj | 15 oct 2013
Social media's success as a communication tool during Arab Spring has initiated its use as a marketing tool for businesses in Middle-East countries. Companies are adopting various social media platforms to connect and interact with their current and potential customers. But the challenge is to manage the social media strategy correctly and efficiently as it has very powerful dynamics to share and propagate information. Businesses should tread with caution and care as mistakes can become a big public relations fiasco. In UAE few companies learnt it the hard way when they posted careless, insensitive and unprofessional comments leading to a negative and strong reaction from customers and public. Read on...
Mohammad Anas Wahaj | 14 oct 2013
With global expansion of businesses and readily available social media tools to connect, interact and build relationships with customers and businesses across the world it has become necessary for organizations and businesses to have an international focused social media strategy at place. The challenge is to successfully manage multiple social media platforms for maximum value. The article recommends - Do a thorough website analytics to understand user statistics and know where the target audiences are located both physically and virtually; Before investing time and money in managing multiple accounts (country specific, language specific) ensure understanding of the user connection and interaction on your social media main account in the English language; To make user engagement more efficient and targeted post focused, specific and original content on your social media profiles; Be patient and persistent with your international social media strategy as it takes time to evolve and provide desired results. Read on...
Business 2 Community:
How To Develop An International Social Media Campaign
Author: Sam Lowe
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