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January 2015

Mohammad Anas Wahaj | 16 jan 2015

Since small businesses have budget constraints and can't spend too much on marketing, branding & advertising, they have to try to do less with more. Moreover they have to develop a solid marketing plan to attract and retain their customers. Christine St.Vil and Julian Kiganda, authors and entrepreneurs, provide tips on branding and marketing for small business owners. On Branding - (1) Have total clarity on your WHY (2) Know who you are (3) Deliver on your promise. On Marketing - (1) Focuse on relationship building (2) Focus on creating and sharing great content that your audience wants/needs/will benefit from (3) Tell your story (4) When your business grows, make sure your head stays the same size. Read on...

Madame Noire: 7 BRANDING & MARKETING TIPS FOR SMALL BUSINESS OWNERS JUST STARTING OUT
Author: Kara Stevens


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