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October 2021

Mohammad Anas Wahaj | 26 oct 2021

Communication is the key to propagate ideas and concepts. Graphic design is one such communication tool that can send a message across effectively and create an impact through visuals. Dr. Rebecca Green, graphic design lecturer and researcher in the School of Art & Design at the University of New South Wales (UNSW Syndney, Australia), says, 'Understanding graphic design principles is an untapped opportunity in the fight against climate change. Graphic designers have a critical role in helping to address the most crucial problem of our time - by communicating climate change messages through powerful and compelling visuals that resonate. Climate change is also a social problem. It’s caused by humans and can be solved by humans. Communication is how we socialise; it’s how we find the groups we identify with, and graphic design provides the symbols and signs that help us identify these groups or ideas. Dr. Green's research focuses on graphic design and its influence on humans. She tests how graphic design impacts reception, trust, and belief across climate change, as well as other complex issues. Critical components of visual communication, such as colour, imagery, logos and style - all work together to convey meaning, lead to trust (or mistrust) and ultimately influence the uptake of strategic climate messaging. Dr. Green says, 'Using the right combination of elements in the graphic design of climate change communication can not only help boost understanding and engagement with the issue but also build communities. Graphic design language really has the power to unite or divide. So, graphic design needs to be careful to make sure it fosters communities based around the global good, using the right symbols, the right authority, and the right logos.' Read on...

UNSW Newsroom: Graphic design can build trust and community in climate conversation
Author: Ben Knight



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