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Headlines
Exceeding Expectations: How To Leverage AI In Healthcare Marketing | Forbes, 17 mar 2025
Traditional marketing vs. digital marketing in 2025 | Specialty Fabrics Review, 17 mar 2025
5 email marketing tech essentials for 2025 success | MarTech, 17 mar 2025
Why B2B marketing matters more than ever for growth and revenue | Okoone, 17 mar 2025
Reddit to let users hide ads from specific advertisers | Marketing-Interactive, 17 mar 2025
Shifts in policy and culture mean advertising must be more purposeful than ever | CreativeBrief, 17 mar 2025
Decoding Consumer Behavior Through Payment Data Analytics | Payments Dive, 17 mar 2025
AI will be the future of customer engagement, but it pays to take it slow | Customer Think, 16 mar 2025
Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution | Forbes, 12 mar 2025
How To Create a Public Relations Strategy in 2025 | DesignRush, 28 jan 2025
May 2022
Mohammad Anas Wahaj | 26 may 2022
According to the research paper, 'Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior' (Authors: Ravi Mehta of the University of Illinois at Urbana-Champaign, Lidan Xu of the University of North Texas, Darren W. Dahl of the University of British Columbia), published in Journal of Marketing, 'engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.' Prof. Ravi Mehta says, 'Participating in creative activities such as drawing or cookie decoration in support of a charitable cause induces a sense of autonomy in participants, which leads to a positive affective state, resulting in 'enhanced donation behaviors' - that is, a greater likelihood of donating to the cause and a greater monetary amount donated.' Prof. Mehta further explains, 'Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. This paper demonstrates that creative activities are one way for marketers to meet this challenge. We think that this research will have substantive implications for understanding how creativity can affect subsequent behavior, and how marketers and advertisers can incorporate creative activities into fundraising efforts, charity events and social media campaigns as a viable fundraising strategy.' Read on...
Illinois News Bureau:
Paper: Engaging donors in creative acts can boost charitable fundraising
Author:
Phil Ciciora
Mohammad Anas Wahaj | 24 may 2022
Steven R. Kovey in his book, '7 Habits of Highly Effective People', mentioned 'Begin with the end in mind' as the second habit, which means all things are created twice - first in our minds and then when they are created in the physical world. The concept is being utilized by organizations to collectively champion their efforts for larger goal. PR industry is using this concept while doing cross-agency collaboration by working together with the same client. Pandemic and conflicts have further demonstrated the significance of cross-sector collaboration. Jessica Starman, co-founder and CEO of Elev8 New Media, explains that cross-agency collaboration in PR is the way forward and can be effective in serving more clients. Traditional PR agancies are finding numerous challenges in changing environment, with large scale use of technology and social media, and one-size-fit-all solutions not much effective in this scenario. Flexible, agile, specialized and customized approaches are becoming prominent with creation of smaller PR agencies. Ms. Starman provides the following benefits of cross-agency collaboration - Wider array of expertise and more resources; Larger audience reach and exposure; More innovation and opportunities; More new and resourceful contacts for campaign acceleration. In the more digitalized and connected marketplace, the new normal for PR agencies is through collaboration to achieve common goals. Read on...
Forbes:
Cross-Agency Collaboration: The Future Of Public Relations
Author:
Jessica Starman
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