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Headlines
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market | Forbes, 16 apr 2024
'Emails Work!' This Entrepreneur Says Email Marketing Is Still the Best Way to Connect and Sell. Here Are His Top Tips | Entrepreneur, 16 apr 2024
CONNECTING WITH CUSTOMERS—WHY BRANDS SHOULD SHOW FLAWS AND VULNERABILITY IN THEIR MARKETING | AdAge, 16 apr 2024
Diversity of India missing in advertising: ASCI-UA report | The Economic Times, 16 apr 2024
US Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting Relationships | Coresight Research, 16 apr 2024
How's you bank's customer service? Study suggests it could be better | Consumer Affairs, 16 apr 2024
DIY PR: 11 Public Relations Solutions for Small Businesses | Business News Daily, 12 apr 2024
Why branding matters for governments: Five minutes with graphic designer Paula Scher | Global Government Forum, 11 apr 2024
Ethical marketing in the digital age: Balancing innovation with integrity | ClickZ, 13 mar 2024
Leveraging machine learning for predictive analysis in customer satisfaction surveys | Data Science Central, 01 mar 2024
November 2023
Mohammad Anas Wahaj | 11 nov 2023
There is a continuous debate regarding AI (Artifical Intelligence) and its impact on jobs that humans perform. Neil Patel, author and co-founder of Neil Patel Digital, provides insights on how AI will influence marketing human resources and what marketers should do to make themselves irreplaceable. According to a survey of 1000 digital marketers conducted by NeilPatel.com in the US, 56.7% of 229 freelancers think that AI will replace human marketers in the near future while 56.1% of 394 in-house digital marketers and 54.1% of 377 running a digital marketing agency think the same. This significantly shows that AI is perceived as a threat to marketing jobs. Other findings from the survey show - 44% feel that AI will have a positive impact on their career; 30% feel there will be a negative impact; almost 30% predict no impact on their career; 20% felt AI's biggest advantage is that it saves money on staffing and tool costs. Overall survey shows that digital marketers have mixed feelings of concern and optimism regarding AI. Mr. Patel suggests to make AI as an assistant and not consider it as a threat, and to do that marketers have to learn AI tools and master them for workflow efficiency. He recommends the use of AI to become a better marketer - analyze vast data quickly and accurately and provide valuable insights into consumer behavior and market trends; develop more effective marketing strategies and campaigns tailored to the needs and interests of specific audiences; create content that resonates with consumers; speed up content creation; workflow automation. AI has the potenetial to replace repetitive tasks, enhance and speed up decision making and routine customer service. But what will make human marketers irreplaceable is their ability to make judgement, be creative and power of empathy. Mr. Patel says, 'Skilled marketers have the ability to create compelling, human-centric content, analyze data to identify trends and insights, and develop effective strategies for promoting brands and products across various digital channels...AI can't develop customized solutions that meet their unique needs. AI may have the insights, but human expertise can materialize actionable steps to achieve them.' Read on...
NeilPatel.com:
Will AI Replace Marketing Jobs?
Author:
Neil Patel
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