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10 marketing trends to watch now | TechTarget, 24 may 2026
Owning the Seams: Where CX Leadership Earns Its Seat | CMSWire, 23 may 2026
How accessible packaging is changing the retail experience | Retail Customer Experience, 22 may 2026
Marketing Media Money: Advertising Spend | CNBC Africa, 22 may 2026
EMPLOYER BRANDING HAS LOST ITS WAY – AI WILL MAKE THAT IMPOSSIBLE TO HIDE | Recruiter, 21 may 2026
Branding Touchpoints and Why They're Vital | American Coin-Op, 21 may 2026
UK researcher studies how sensory cues in retail influence consumer behavior | Lane Report, 20 may 2026
Generative AI in Marketing: Five Steps to Scale for Real ROI | Bain & Company, 19 may 2026
In the age of AI and data, market visits remain the real source of consumer insight | Exchange4Media, 18 may 2026
Redesigning Your Marketing Organizaition for the Agentic Age | Harvard Business Review, 08 may 2026
Marketing Anchors: The case for capability in an era of transformation | Ipsos, 19 march 2026
Trendspotting in 2026 - How brands can separate passing fads from valuable consumer insights | AdAge, 05 march 2026
March 2025
Mohammad Anas Wahaj | 31 mar 2025
Co-branding is a suitable strategy to leverage partner's audience and reach for mutual benefit. But brand dilution is a downside if both partners are not cautious. Forbes Communications Council leaders have the advice to avoid such a situation - (1) Joshua Stratton, Saxum: Strive For A Coalition Mindset. (2) Keith Bendes, Linqia: Engage In Partnerships Only Your Brand Could Do. (3) Clay Tuten, KeyMark Inc.: Communicate What Makes You 'You'. (4) Jamie Elkaleh, Bitget Wallet: Set Clear Values, Messaging And Tone At The Start. (5) Jonas Barck, Mentimeter: Look To Amplify, Not Dilute. (6) Amber Roussel Cavallo, Civic Builders: Ensure Each Side Brings Something Distinct And Complementary. (7) Dora Hrkac, Esyasoft Holding: Make Sure To Nurture Your Own Identity. (8) Prateek Panda, Tonic.ai: Partner With Reputable Brands That Align Well. (9) Patrick Ward, NanoGlobals: Lead With Complementary Strengths. (10) Fahad Qadir, Haleon: Highlight Uniqueness Through Visuals And Messaging. (11) Saakshar Duggal, Artificial Intelligence Law Hub: Think 'Strategic Alignment,' Not 'Assimilation'. (12) Scott Morris, Sprout Social: Define A Clear 'Why' Behind The Opportunity. (13) Melissa Sierra, USIM: Find Partners That Fill A Gap You Have. (14) Tom Wozniak, OPTIZMO Technologies, LLC: Ensure Both Brands Get Equal Billing. Read on...
Forbes:
Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution
Author:
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