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June 2021

Mohammad Anas Wahaj | 25 jun 2021

In today's world, social media is capable to make or break a brand. Every organization needs a well thought out social media strategy and requires a skilled human resource to deliver it successfully to enhance the value and reach of the brand. Tracey Wallace, Director of Marketing at MarketerHire, analyzes the critical role of social media managers and explain the skills they need to lead the social media strategy of the organizations they serve. She says, 'Social-media marketing has become a much more critical role within the internal marketing teams at startups as well as at Fortune 500s...modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.' Many experts believe that that social-media managers are the CMOs of tomorrow. Matthew Kobach, Director of Content Marketing at Fast, says, 'Social media professionals understand the following about your company: Marketing, Comms (especially crisis), Branding, Industry trends, Customer service, Creative (graphics, imagery, photos, video), How to create and nurture brand advocates. They are the future CMO/CCOs.' Amanda Goetz, founder and CEO at House of Wise, says, 'I can't believe people still think of social as a 'channel' or 'side hustle.' SMMs are the future CMOs. They understand user insights, positioning and brand marketing like no one else.' Ms. Wallace provide the skills to look for in a social media manager - (1) Creative strategy and channel-assessment capabilities (2) Short-form writing and storytelling (3) Community management (4) Internal communication. Read on...

Entrepreneur: Social-Media Managers Are the Next Generation of CMOs
Author: Tracey Wallace



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