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Web Design

Mohammad Anas Wahaj | 30 dec 2018

When design trends get too hyped they lose relevance. Co.Design editor Susanne Labarre discussed the future of design with the judges of the 2018 Innovation by Design awards. Following are 3 over-hyped design trends - (1) ALGORITHMS AREN'T EVERYTHING: Jason Chua, the executive director of advanced topics at United Technologies, says, 'I think there's this impatience to say we have an algorithm for something, and that'll solve all our problems. Machine learning is not a panacea, and if you don't apply human-centered principles, you may see some of these things run amok. I think it's very valuable...but it needs to be applied in very careful ways.' (2) VIRTUAL REALITY HAS NOTHING ON THE PHYSICAL WORLD: Edel Rodriguez, illustrator and graphic designer, says, 'I don't like VR...I don't care how many times people say this is great new technology. It's just not how I want to experience the world and not how I want my kids to experience the world. There's a lot of information a kid can get through flipping a page or touching things.' (3) DATA IS PRODUCING DESIGN THAT ALL LOOKS THE SAME: Marcelo Eduardo, founding partner at Work & Co, says, 'There's an oversimplification - a lot of things look the same...People are designing in such a strict way using data all the time and they're losing the creative potential...that's when you're disruptive. Data-driven design...stagnates really fast. Someone takes over by doing something different that you wouldn't do if you were analyzing the data. Read on...

Fast Company: The 3 most over-hyped design trends of today
Author: Katharine Schwab


Mohammad Anas Wahaj | 26 nov 2018

In today's businesses, digital is one of the critical component that defines their growth and success. With digital and related analytics, organizations can easily track and create insights to better understand consumer behavior for their benefits. Gabriel Shaoolian, founder of DesignRush, provides valuable statistics in marketing, website design and branding for efficient online strategy and subsequent online success - (1) By 2021, mobile e-commerce will account for 54% of all online sales. (2) 38% of users will stop interacting with a website if the layout is unattractive. (3) Long landing pages generate up to 220% more leads than above-the-fold calls to action. (4) Color improves brand recognition by up to 80%. (5) Consistent brand presentation across all platforms increases revenue by up to 23%. (6) 64% of consumers say that shared values help them create a trusted relationship with a brand. (7) Content marketing efforts receive three times the leads per dollar spent than paid search receives. (8) 64% of consumers make a purchase after viewing a branded social video. (9) Facebook Ad revenue in the US will surpass total print ad spending by 2019. (10) Email has a median return on investment of 122%. Moreover, he suggests the following key points to be noted for digital strategy - Create an easy-to-use website that works on all platforms and devices; Design a memorable brand identity that communicates well with consumers; Maintain an honest and transparent relationship with customers; Invest in content marketing and social media advertisements; Test video marketing campaigns to engage users; Don't forget about the power of email marketing. Read on...

Forbes: 10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives
Author: Gabriel Shaoolian


Mohammad Anas Wahaj | 22 jul 2018

In a developing country like India low-income groups often lack access to proper healthcare. But, mobile technology can provide ways to enable these groups have knowledge and resources to drive preventative healthcare. Lead researchers, Aakash Ganju (co-founder of Avegen), Sumiti Saharan (Neuroscientist, Team Lead of Design & Research at Avegen), Alice Lin (Global Director of social innovation at Johnson & Johnson), Lily W. Lee (President of Almata, a division of Avegen), explain the research conducted by their team on the digital usage patterns of underserved groups in two urban areas of India, and iteratively tested user interface and content design. Researchers generated primary research insights from more than 250 new mothers and fathers living in low-income communities, and achieve understanding of the core barriers and digital needs of this population. Researchers suggest, 'Embedding health care into digital tools requires that providers overcome contextual barriers and undertake deliberate design processes. To succeed, providers must develop a nuanced understanding of the obstacles to consuming information digitally, as well as glean insights from technology, interface design, and behavioral science.' Following are some insights from the research - (1) Cost is no longer the biggest barrier: In the last year, a strong government regulatory authority has promoted competition and consumer benefits that have rapidly driven down both smartphone and data costs. (2) Infrastructure can overcome any remaining cost barriers: Only 5% of people living in less-connected and less-developed localities owned smartphones, compared to a significant 56% of individuals with similar incomes living in neighborhoods with good mobile network and infrastructure. (3) Digital experiences are not often built for low-income, urban populations: The most pervasive barrier to digital adoption in India today is a lack of knowledge about how to use digital interfaces. Language is also a barrier. India has an overall literacy rate of 74%. However, only about 10% of Indians can communicate in English - the language of the Internet. Local language content is scarce. There are gaping holes in the understanding of early-stage user requirements and pain points, from both the digital interface and content experience perspectives. (4) There is a lack of trust in health-related digital information: Low-income, underserved communities who have not been exposed to authentic digital content often have extreme distrust in digital information pertaining to health. Only 12% of families thought information from digital sources was reliable, compared to more than 90% finding information from doctors and mothers to be most, very, or somewhat reliable. According to researchers, to truly meet the needs of underserved consumers, providers must focus on the following areas - (1) High-quality content: To engage users on digital platforms, providers must use differentiated content that connects with a user's specific journey. The form, tone, and continuity of content matters. Video formats optimized for small, low-quality displays are most effective in driving engagement. When visual formats are not feasible, audio formats are the next best alternative. Understand the environments in which users consume health. Include local elements in the content, like referring to local clinics etc. (2) Behavior change: Engaging users is vital to directing changes in consumer health behavior. It's important to be deliberate about the design of the user journey. Offering incentives for content consumption, sharing, and specific health-related behaviors can help nudge users toward desired health-related behaviors. (3) Technology: Mobile apps need to be light and fast, have low memory and data requirements, and be able to run on slow and patchy networks. Display data consumption frequently, enhanced ability to view offline content and share content within community is important for engagement. (4) Design team structure: Multidisciplinary teams that bring together expertise in technology, design, business and sustainability, end-user thinking, and behavioral sciences tend to create the most effective designs. To design for the end user, providers must design with the end user, particularly for populations who are not digitally fluent. Teams should develop a thinking environment and processes that allow for hypothesis development, application design, testing, analytics, and retesting in rapid, parallel, iterative cycles. Read on...

Stanford Social Innovation Review: Expanding Access to Health Care in India Through Strong Mobile Design
Authors: Aakash Ganju, Sumiti Saharan, Alice Lin Fabiano, Lily W. Lee


Mohammad Anas Wahaj | 27 feb 2018

As with most technology and design trends, there is always something new happening in web design intended to capture the imagination of the audience. Experts in the field suggest the following trends that will dominate 2018 - (1) Paul Jarvis (Designer; Writer; pjrvs.com): Bright and bold minimalism and engaging photographic content. (2) Jane Portman (UI/UX Consultant; Book Author; Founder of Tiny Reminder; Co-founder of Userlist.io): Polished web applications. High-end aesthetics need to get more affordable for SaaS founders globally. As SaaS craftsmanship gets more refined, another wave of frameworks and ready-made UI solutions are expected. (3) Josh Haynam (Co-founder of Interact Quiz Builder): Interactive content. Customers expect more personalized and entertaining experience when they interact with brands, that can inturn be delivered by content like polls, quizzes, and games. (4) Vytautas Alech (UX Designer; Product Developer): Asymmetry and brutalism inspired free-form. (5) Alexey Galyzin (Product and Lead Designer at Crello): Illustrations and animations. Illustrations set a tone for a brand and add playfulness to their content. While, animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds. (6) Paula Borowska (Freelance Designer): Consistency and focus on understanding the end users. More user research and interviews to understande target audience. More consistency of the message across all channels. The tone, the company message, the language used, the visuals etc need to stay the same. It increases customer loyalty. (7) Sunil Joshi (Co-founder and Lead Designer at WrapPixel): More video, fluid shapes, use of gradients, animated CSS and typography. Videos are becoming part of a brands presentation and communication. Videos can deliver a great deal of information quickly and visually. Read on...

Forbes: Top Web Design Trends To Watch In 2018
Author: Tomas Laurinavicius


Mohammad Anas Wahaj | 17 jan 2018

Design evolves with time and new trends become visible accordingly. Here are 5 design trends that are expected to make a mark in 2018: (1) Explained Algorithms: For the last couple of years artificial intelligence (AI) and machine learning have been most talked about in technology. Tech companies often kept the algorithms secret as protected IP. But now, considering the role of AI in serious decision-making situations, the need for openness and transparency in algorithms is becoming necessary. In this regard, AI community initiated the field of computer science termed as 'Explainable AI (XAI)'. David Gunning of Defense Advanced Research Projects Agency (DARPA) is building a system on XAI. This new field commits itself to make algorithms more accountable as their use involves sensitive user data. XAI expects to ensure that the relationship between technology and users is built on trust by explaining the working of AI and machine learning in critical decision-making. (2) Less Minimalism: Anti-consumerist in principle and aesthetically pleasing in practice approach to design, called minimalism, that has been at the forefront of design through lifestyle tidying guru Marie Kondo's life-changing concepts, will see a shift. More color and bolder concepts will bring new freshness. In home decor world, companies have replaced cleaned-lined Scandinavian design with chunky, gilded, colourful pieces. Online, people are celebrating ugly design with Tumblrs and Instagrams dedicated to a glittering and gaudy aesthetic. (3) Optimal Use of Technology: Excessive use of technology, specifically social media, has started taking its toll. User well-being is the new technology design mantra, as compared to the user time-spent. The idea is to build apps and technology that quietly augment our lives, not commander it. Some people who are propagating this 'Calm Tech' movement are former Xerox Parc employees Mark Weiser, Rich Gold, and John Seely Brown, who literally wrote the book on calm tech. Tristan Harris, an ex-Google ethicist, is also attempting to loosen technology's excessive grip on our attention spans through technology and app re-design. (4) No More Boring Hardware: New trends are beginning to surface in technology product design hardware, as compared to the typical - cold glass, shiny plastic, blunt shapes. Gadgets are now an inherent part of our living spaces and how they are designed influences the look and feel of our living environment. Some examples in this direction include Google's new smart speakers that were covered in a layer of soft polyester that came in white, grey, and a warm salmon hue and Microsoft Surface Pro tablet with a keyboard covered in teal and maroon Alcantara, the stain-resistant fabric that's used in luxury vehicles. (5) More Inclusive Design: Earlier products were often designed for an average user with a concept - 'If you design for everyone, you'll exclude no one.' But it is now changing and 'Inclusive' design ideas are becoming prominent. Companies like Microsoft and Google are developing a new design process that considers the problems of underserved populations as a lens for designing more thoughtful products and experiences for everyone. The idea is that by building products that are accessible to people with special needs, you're building better products. Read on...

GIZMODO: 5 Design Trends We'd Like To See More Of This Year
Author: Liz Stinson


Mohammad Anas Wahaj | 19 aug 2017

Design influences products and services from inception to completion. John Maeda, Global Head of Computational Design & Inclusion at Automattic, in his '2017 Design in Tech' report explains that markets are relying on intangibles like design for a higher ROI. Tracy Leigh Hazzard, CEO of industrial design firm Hazz Design, explores the value of design in today's market, and the details Mr. Maeda has provided in his recently released report. Mr. Maeda is spearheading the new convergence across the design & technology industries. Data shows that design is an all-encompassing process of offering something to the market that is complete in every way, and also inclusive. Linking design directly to ROI provides measurement of value that design offers to organizations and how sucessful it actually was/is. Design is about market relevance and meaningful results. Mr. Maeda says, 'We moved from 'tech-led' to 'experience-led' digital products as services on smartphones took over and gave access to everyone.' Designers are finding more acceptance in the technology industry and their headcount is increasing. Linda Naiman, Inc.com Columnist, says, 'Making inclusive design profitable hinges on the principle that if you want to reach a larger market, you have to reach people you're not already reaching by being inclusive. This new frontier of design requires some technical understanding outside of purely classical design. The hybrid designer/developer, referred to as a 'unicorn' in the tech industry, is often relied upon to bridge that gap.' Read on...

Inc.com: Why Design Is the Best Bottom-Line Strategy
Author: Tracy Leigh Hazzard


Mohammad Anas Wahaj | 02 dec 2016

The rising tide of mobile devices brought with it the deluge of apps. As of June 2016, there were an overwhelming 4.2 million apps available on both the Google Play Store and Apple App Store. For an app to stand out among such a crowded app-place is not an easy task. Dima Rakovitsky, Founder and CEO of ROKO Labs, shares the following best practices for an aspiring app inventor - (1) Know Your Audience: Diligently figure out who will use the app and what problem will it solve; Focus on customer aesthetics based on the platform (iOS or Android) they use and design accordingly. (2) Validate Before You Build: Research the competitive market; Do customer surveys; Draw user flows; Professionally design the app and make a clickable prototype; Share it with potential users and seek suggestions and feedback. (3) Marketing And User Acquisition Plans: Make sure app has viral components; Create a marketing strategy supported with strong tactics; Have a marketing and advertising budget. (4) Make a Positive First Impression: It is key to acquiring and retaining users; Have a well-designed and memobrable app icon with short engaging description; To reduce churn rates, make sure your app is fast, intuitive and allows anonymous usage. (5) Easier is Always Better: Keep your app simple and accessible to everyone; Have understanding of UI (User Interface) and UX (User Experience). (6) Consistency Is Key: The app should look and feel cohesive; Have unified color scheme and consistent typography; Make sure your app takes advantage of the unique features and norms of each mobile platform, but still coordinates with your website. Read on...

Alley Watch: 6 Tips for Aspiring App Inventors
Author: Dima Rakovitsky


Mohammad Anas Wahaj | 31 oct 2016

45% of increase in jobs has been recorded in the creative economy since 1997 and it made upto 2.6 million jobs in total. Web design demands creativity, attention to detail, and practice. To observe and understand the work of successful designers and learn from it can help budding designers to master the art of web design. Here are some ways to enhance web design skills - (1) Avoid slideshows and carousels: They provide more information than what visitors can absorb; Offer a concise value proposition, particularly on homepage; Provide meaningful and relevant content. (2) Simplify the navigation through your design: Complex website with too many options can be counterproductive; Uncrowd your sidebar and header; Minimize dropdown menus; Be mobile-friendly. (3) Use a sketchbook: Assists during brainstorming and helps to organize design process better. (4) Try the squint test: Continuous staring at screen harms visions, take a break and view the design with partially closed eyes. Squint few times, and the prominent aspects of the design will be clearly visible; Provides clarity on website's focal points and sections that are to be highlighted. (5) Black, white and gray should be your starting point: Beginning with shades of gray and then adding colors helps to create a website that lets user focus on the crucial aspects of the site; Also helps to prevent from overdesigning a page. Moreover, technology facilitates creativity and helps design better websites through following ways - Seamless integration; Breaking down barriers; Creative alliances; Informational accessiblity; Advanced graphic tools; Expert feedback; Low cost of failure; Massive marketing platform; Adapt to survive; Percolation of creativity. Read on...

Business 2 Community: 5 Ways Web Designers Can Create Amazing Websites
Author: Amy Hayes


Mohammad Anas Wahaj | 20 jun 2016

Designers need continuous flow of creative ideas and motivation in their work. Sometimes they reach a state of creative block when they lack internal motivation and inspiration to generate ideas. In such situations an external source of inspiration would be of assistance. Following are 8 online resources for designers that can provide the spark of creativity and rekindle inspiration - (1) Designspiration: A design portal that has architecture, typography, illustrations and print. Features the work of global artists and innovators. (2) Dribbble: A hub for creatives to connect, share and inspire one another. Includes typography, website design, logos, illustrations and graphics. Designers can also be hired through the site. (3) Awwards: Recognizes best designed website from around the world. Jury comprises of renowned designers, bloggers and agencies. It rates websites and gives score comprised of different elements, including creativity, design, content and usability. (4) Siteinspire: Has some of the best filtering of any design portal. Can choose from multiple categories, and follow designers and their work. (5) Smashing Magazine: Includes editorial and professional resources for designers and developers. Have blogs from designers. (6) The Best Designs: Includes web design works of best designers. Helps find, connect with and share work with other designers. (7) Behance: Have archives of graphic design, photography, interactive design, art direction, illustration and more. (8) Adobe Kuler: As color is one of the most important aspect of design, Adobe Kuler can help one share, create and browse color schemes from designers and users around the world. Read on...

Business 2 Community: 8 Incredible Online Resources for Creative Design Inspiration
Author: Brittney Ervin

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