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October 2017

Mohammad Anas Wahaj | 27 oct 2017

India's future success will be defined on the basis of how its positive elements like demographic dividend, IT and software, manufacturing, agriculture, government initiatives (Make in India, Digital India, Skill India, Startup India) etc, gel together effectively and grow. Adding to all these, focus on research, design and innovation, will further propel creation and development of new and emerging technologies and concepts. Specifically, Indian auto industry does have R&D capabilities, but it is mostly driven by foreign collaborations and partnerships. Moreover, Indian operations of most foreign auto makers rely on their global development centers when it comes to technological innovations. But the dynamics of the industry are shifting, and companies are mobilizing resources and assets towards design and development also, in addition to manufacturing. The change is also visible in the electric vehicle segment with a strong policy focus. Recent conference organized by NASSCOM and Autocar Professional was directed towards discussing the design, R&D and technology based future of the industry. Sameer Yajnik, COO-APAC of Tata Technologies, says, 'Indian engineers, thus far, have brought together just a few parts of the jigsaw puzzle in terms of vehicle development, but this is set to be transformed. With EVs, ADAS, autonomous, connected cars, et al, there are a slew of technology-driven changes that need to be responded to and India is an excellent place.' Patrick Newbery, Chief Digital Officer of Global Logic, says, 'Design and engineering work best when coupled together, and the Indian start-up ecosystem has displayed a good show of that already...Amalgamating design and engineering, as well as with its ability to innovate and create as a response-stimulus to change, India holds a strong place in developing new future technologies, where even the US would be looking outside to outsource these innovative solutions. There is more likelihood of innovation coming out of such environment.' Current spend in automotive engineering and R&D of Europe is 35%, that of US is 25% and, India's is at 10%. This is expected to triple in next 3 years. Sanjeev Verma, CEO of Altran India, says, 'India holds a very important place in the whole jigsaw and especially can play a great role in designing passive safety and IoT systems...With the whole ecosystem springing up now, the next three to four years are going to be extremely transformational for the development vertical in the Indian automotive sector.' Commenting on design in India, Raman Vaidyanathan of Tech Mahindra says, 'Indian engineering is bound to be more frugal, compared to the rest of the world because of the country’s legacy in being cost conscious. This is very positive as it implies that a good quality product, designed and developed to a cost in India could be produced in the emerged markets, while the reverse is going to prove rather expensive.' The challenge of skilled human resources in design and engineering in India remains. NASSCOM has started a foundation course in integrated product development that has reached 1000 colleges since CY2015. Government, academica and industry has to come up with integrated strategies that need to be applied to upgrade the knowledge and skills of graduates coming out of technology institutes and ensure success of design, research and development in India. Read on...

Autocar Professional: Beyond Make in India - Design and develop in India now imperative
Authors: Sumantra B. Barooah, Mayank Dhingra


Mohammad Anas Wahaj | 22 oct 2017

Design conscious renters and buyers seek well designed interiors when searching for living spaces, in addition to location, price and amenities. Mary Cook, founder and principal at Mary Cook Associates (MCA), explains the fundamentals of design that should be kept in mind for successful interiors. Moreover, answering the following questions focused on the end user is key to achieve best results - who is my client, where do they live and what does that mean to how they live? Design basics she suggests are - (1) Scale and Proportion: Balancing the scale and proportion of the elements of the interior (like furniture etc) with the overall space is key to achieving comfort. Also keep in mind the target market and adjust the elements accordingly. (2) Function and Livability: Effective design is achieved by understanding the various functions that take place in the living space. Also understand the requirements of those who are expected to occupy it. Designers should consider how the target market will experience and utilize the various spaces within the unit before implementation of their ideas. (3) Lighting: Lighting design is essential and proper balance need to be achieved. It is one of the often overlooked element of interior design. Comprehensive lighting plans that fulfil the needs of those who will occupy the space makes it attractive. Layered lighting is the key to achieving optimal illimination. A combination of natural lighting, foundational lighting and task-centered lighting brings the necessary balance and efficiency. Read on...

Multi-Housing News: 3 Common Design Mistakes That Keep Renters at Bay
Author: Mary Cook


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