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Headlines
Top 10 Game-Changing Materials that are shaping the Design and Technology World in 2024 | Yanko Design, 12 feb 2024
Next-gen optical design software | Laser Focus World, 12 feb 2024
Greatest architecture of all time from around the world | The Times of India, 12 feb 2024
The Essential Guide to Bauhaus Design | House Beautiful, 11 feb 2024
4 top interior design studios share how AI is changing their business | Fast Company, 11 feb 2024
Healing Architecture for Care and Recovery: Iconic Design with Colorful Concepts | ArchDaily, 09 feb 2024
Artificial Intelligence: is it right for Industrial Design? | designwanted, 07 feb 2024
10 Best AI Fashion Designer Tools (February 2024) | Unite AI, 05 feb 2024
How product design can yield 'triple wins': Growth, margin, and sustainability | McKinsey & Company, 31 jan 2024
Best web design software in 2024 | TechRadar, 22 jan 2024
November 2014
Mohammad Anas Wahaj | 29 nov 2014
In the world of ever changing expectations of customers for meaningful product experiences, designers have to bring emotions, empathy and sensitivity into their designs. Technology is often a facilitator but not everything in the design process. Sohrab Vossoughi, President & Founder of Ziba, as a participant of the panel discussion on 'The Future of Product Design' alongwith Allan Chochinov of the School of Visual Arts and Core77, Aura Oslapas of A+O, and John Jay of Wieden + Kennedy, explores and evaluates the evolution of product design since the time they entered the profession. They all agreed that the real expertise of product designers is not in the mastery of latest computer-aided tools and technologies but their ability to identify needs, create meaning and form a thoughtful point of view on what a design should do... and why. Five important themes emerged out of the panel discussion regarding the direction in which product design would go in the next 30 years - (1) The product is rarely just physical anymore. (2) As more services go digital, real world experience becomes more meaningful. (3) Consumers expect better design across the board. (4) Improved tools make us more efficient, not more effective. (5) Tomorrow's crucial design skills will be empathy and translation. Read on...
Core77:
Expectations and Empathy: The Future of Product Design
Author:
Sohrab Vossoughi
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