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November 2018

Mohammad Anas Wahaj | 27 nov 2018

Corporations are encouraging their employees to volunteer as part of their corporate social responsibility efforts. Experts recently conducted a workshop to discuss different stages of volunteering, scaling up the volunteer programs and how companies can use volunteering for better employee engagement, learning and alignment. Aditya Nagpal, Director and BU Head at Goodera, said, 'Our goal is to use technology and data to simplify volunteering, so more people are able to do good at scale. We feel that employee volunteering lies at the perfect intersection of people, planet and profit.' According to him companies go through five stages of volunteering - (1) Informal volunteering (2) Support and encouragement by launching initiatives (3) Planning initiatives strategically (4) Volunteering becomes essential component (5) Volunteering programs attain brand status. Svetlana Pinto, Country Head Communications & CSR at Novartis India, said, 'There are many advantages of volunteering that we have seen in our journey so far. Interestingly, we have found a lot of enthusiasm in the younger lot that is joining the workforce. Other things being equal, they would look more favourably towards an organization with a soul that helps them give back to the community. Volunteering has also helped in building a greater team spirit.' Ester Martinez, CEO & Editor-in-Chief of People Matters Media, conducted a session on 'Designing volunteering experiences for your workforce: Is your organization volunteering ready?' He addressed four challenges - getting started; sustainability of employees; architecting a good experience; policymaking. To overcome them it is important to have clear communication of values, better engagement of employees and a good reward and recognition program. Read on...

People Matters: Designing volunteering experiences for your workforce
Author: Sharon Lobo


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