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Headlines
AI's big bang effect means marketing must evolve or die | MarTech, 01 aug 2025
What Future Trends Are Emerging in AI and Marketing? | Tech in Asia, 01 aug 2025
Why advertising still matters in a skeptical world | AdAge, 01 aug 2025
Gloomy times ahead for European political advertising | Euro News, 01 aug 2025
Is this the dawning of the new age of advertising? | The Drum, 30 jul 2025
Branding Is Leadership: What Modern CEOs Must Understand About Global Brands | Forbes, 24 jul 2025
Stay in the Know: How to Keep Up With Digital Marketing Trends | Business.com, 23 jul 2025
The new marketing war isn't for clicks - it's for memory | Search Engine Land, 10 jul 2025
Creative Collaborators: How AI Is Driving PR Innovation | PRSA, 03 jul 2025
How data analytics can drive retail customer engagement | Retail Customer Experience, 09 may 2025
September 2020
Mohammad Anas Wahaj | 22 sep 2020
COVID-19 brought about changes in buyer behavior and retailers responded with tech-driven solutions to help them adapt to pandemic-driven restrictions. These solutions are not totally new, but current situation brought them to the fore. Three retail technology trends that became part of the 'new normal' are - (1) Online Grocery Delivery: Shutdowns, social distancing norms, fear of infections etc combined with essentiality of grocery requirements help exacerbate this trend. Even non-traditional retailers jumped on this trend. (2) Contactless Payment: According to the 2020 State of Retail Payments study released by the NRF in August, 58% of retailers accept contactless cards and 56% take digital wallet payments on mobile phones. Since January 2020, no-touch payments have increased for 69% of retailers surveyed, of whom 94% expect the increase to continue over the next 18 months. (3) Virtual SMB Product Pitches: Number of retail platforms invited small-to-mid-sized businesses (SMBs) to virtual competitions. COVID-19 brought about homogenization and consolidation of retail and only two types of retailers will survive in this scenario and beyond - the mass and the niche. Mass retailers can enhance their product offerings through SMBs and differentiate themselves from competitors. Read on...
Chain Store Age:
Three hot retail tech trends from the summer of 'new normal'
Author:
Dan Berthiaume
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